“The Dugher Doctrine”

The Reagan Doctrine rolled back communism across the world, now we have what LabourList has – with a straight face – dubbed the “Dugher Doctrine”, which presumably consists of polluting Twitter with North Korean-style synchronised tweeting.

Miliband attack dog Michael Dugher is in charge of sorting out Labour’s social media strategy, or “transforming the party for the digital age”. The competition is weak, he will have to go some way to do worse than the Tories’ current standard of hashtags and videos. Though the first signs of the “Dugher Doctrine” are hardly encouraging either. As much as Labour talk about how many people their online campaigning has reached, Guido does not really think preaching to the converted while annoying everybody else is a well thought out strategy. If they think getting MPs to obediently tweet a slogan simultaneously will win an election, go ahead, tweet. Seal Team, engage…



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