November 19th, 2013

“The Dugher Doctrine”

The Reagan Doctrine rolled back communism across the world, now we have what LabourList has – with a straight face – dubbed the “Dugher Doctrine”, which presumably consists of polluting Twitter with North Korean-style synchronised tweeting.

Miliband attack dog Michael Dugher is in charge of sorting out Labour’s social media strategy, or “transforming the party for the digital age”. The competition is weak, he will have to go some way to do worse than the Tories’ current standard of hashtags and videos. Though the first signs of the “Dugher Doctrine” are hardly encouraging either. As much as Labour talk about how many people their online campaigning has reached, Guido does not really think preaching to the converted while annoying everybody else is a well thought out strategy. If they think getting MPs to obediently tweet a slogan simultaneously will win an election, go ahead, tweet. Seal Team, engage…


65 Comments

  1. 1
    Newsfox says:

    None of them get it, which proves that all the PPE bollocks in the world doesn’t get you an ounce of competence.

    Like

    • 12
      Claire Perry says:

      “If they think getting MPs to obediently tweet a slogan simultaneously will win an election, go ahead, tweet”

      Whatever can you mean Guido?

      Like

  2. 2
    kmc says:

    “transforming the party for the digital age”

    So they’re going to ditch socialism at last?

    Like

  3. 3
    fruitcake says:

    “Milliband attack dog”???? WTF??

    Like

  4. 4
    Im Voting UKIP says:

    Being on the receiving end of their synchronized tweets if Fu*king annoying !

    Like

  5. 9
    WelshRacer says:

    Flooding social media with political slogans will simply just make people unfollow those accounts or use filter methods to hide them.

    That Thundercrap of Labour was the worse of its kind – and the majority laughed at it – thus failing to get over the message.

    If politicians really want to get the vote – how about getting out and getting those people who have not registered to vote, to get registered to vote.

    Just don’t bore the rest of us who know when and who to vote for.

    The silent majority know who they are voting for in 2015.

    Like

    • 11
      The Labour Party says:

      “how about getting out and getting those people who have not registered to vote, to get registered to vote.”

      Boring. What we tend to do is register them to vote on their behalf, and likewise fill-out and return all their postal vote forms for them, too.

      Like

    • 27
      Vote early, vote often says:

      2014. Euro elections (and possibly local ones as well). Good chance to kick some ass.

      Like

    • 54
      (Not so)Dangerous Brian says:

      If politicians really want to get us to vote why dont they stop lying, stealing, snorting, s*agging, smoking, fixing etc etc etc and just get on with doing the job for the meagre pittance we cossetted and ungateful taxpayers allow them?

      Like

  6. 13
    altruism in industry says:

    “transforming the party for the digital age” = 2 MPs

    Like

  7. 14
    UKIP or bust says:

    I see that mark pack is doing his bit to undermine UKIP.

    Wasn’t he the ghillie who kept on saying that hune was inocent?

    Have these people no shame?

    Like

  8. 15
    Calendar girl says:

    Am I mistaken in thinking that this Dugher chap is a prime target of our fellow poster Blowing Whistles?

    If so, now may be a good opportunity for further lurid details to be brought out of the BW shadows.

    Unless I have the wrong Dugher of course.

    Like

  9. 16
    Harriet says:

    If they think getting MPs to obediently tweet a slogan simultaneously will win an election, go ahead, tweet.

    Like

    • 17
      Ed says:

      If they think getting MPs to obediently tweet a slogan simultaneously will win an election, go ahead, tweet.

      Like

  10. 18
    Wee Dougie says:

    If they think getting MPs to obediently tweet a slogan simultaneously will win an election, go ahead, tweet.

    Like

  11. 19
    Killer Andy says:

    If they think getting MPs to obediently tweet a slogan simultaneously will win an election, go ahead, tweet.

    Like

  12. 20
    Eagle woman A says:

    If they think getting MPs to obediently tweet a slogan simultaneously will win an election, go ahead, tweet.

    Like

  13. 22
    Eagle woman B says:

    If they think getting MPs to obediently tweet a slogan simultaneously will win an election, go ahead, tweet.

    Like

  14. 23
    Fat Emily says:

    If they think getting MPs to obediently tweet a slogan simultaneously will win an election, go ahead, tweet.

    Like

  15. 24
    the silent majority says:

    ” “

    Like

  16. 25
    A Twit says:

    They do not need Twitter. They have the BBC.

    Like

  17. 28
    Ed Balls says:

    I know what lines to take

    Like

  18. 30
    The lovely Kate says:

    Fuck.

    Like

  19. 31
    ooh look says:

    Spanish ship in Gibraltar territorial water and refusing to leave. Where’s Maggie ?

    Like

    • 33
      Admiral Jellytot says:

      Our Torpedoes really are the envy of the world. Lets sen he Spanish one

      Like

    • 36
      Im Voting UKIP says:

      It wouldnt happen under Maggie. The Spanish wouldn’t have even considered it.

      Whereas, with a spineless chite like Camoron, its open season for the Spanish because all he will do is summon the Spanish ambassador who couldn’t give a rats arse.

      Like

    • 51
      Herman Achille Van Rompuy says:

      It’s our territorial waters now, and don’t you forget it.

      Like

  20. 32
    US(less) Gravytrain Seals says:

    #Labourbollocks @ twitter.

    Onenashionlsbour – onenashionlabour – onenashionlabour.
    One of us – one of us – one of us!

    Like

  21. 34
    Dugher = Brownite lifer says:

    Prior to his election, he worked at 10 Downing Street as the Chief Political Spokesman for Prime Minister Gordon Brown.

    A party insider, he also worked as an advisor to the Department of Transport, Local Government and Regional Affairs and Ministry of Defence; as well as to the Leader of the House of Commons and the Government Chief Whip.

    He was formerly the Head of Policy of the trade union, AEEU.

    He has also been a lobbyist for EDS

    http://en.wikipedia.org/wiki/Michael_Dugher

    Like

  22. 38
  23. 39
  24. 40
    Johann Hari says:

    Dugher sat opposite me, clearly nervous to be in the court of one of the finest writers of our age. I looked up from my notes and held his gaze unflinchingly. Then I spoke.

    “If they think getting MPs to obediently tweet a slogan simultaneously will win an election…”

    His eyes widened. I delivered the coup de grace.

    “…go ahead, tweet.”

    Like

    • 46
      Utter made-up bollocks says:

      Laurie Penny is from the Johann Hari school of journalism and she wrote an article about the student protests against tuition fees. Check out this gem I’ve highlighted in bold which of course absolutely does not sound at all embellished!

      Glass is being thrown; I fling myself behind a barrier and scramble on to a ledge for safety. A nonplussed school pupil from south London has had the same idea. He grins, gives me a hand up and offers me a cigarette of which he is at least two years too young to be in possession. I find that my teeth are chattering and not just from cold. “It’s scary, isn’t it?” I ask. The boy shrugs. “Yeah,” he says, “I suppose it is scary. But frankly…” He lights up, cradling the contraband fag, “frankly, it’s not half as scary as what’s happening to our future.”
      :-D

      Like

  25. 42
    Labour's legacy says:

    This is the country we live in now, full of feral thugs who abuse and murder an innocent man with a disability and a police force who did absolutely fuck all to protect him.

    http://www.telegraph.co.uk/news/uknews/crime/10420713/Bijan-Ebrahimi-An-innocent-man-thrown-to-the-mob.html

    Like

    • 47
      JH3209482309580239 says:

      Weird.

      If you dumb down the native population and pay the worst of them to breed while the less feckless cannot afford to, then go absolutely hellbent on balkanising the country with people utterly incompatible with our culture and then mash them all together, bad things happen.

      Whooodathunk?!?!?!

      Like

      • 53
        Bob Fleming says:

        Couldn’t agree more – you really would think that those who deem to govern us would have thought all this through and recognised the dangers. Aren’t they advised by experts in these matters or do they just hope it will all work itself out? God knows what horrors are around the corner for parts of this once great country

        Like

        • 56
          (Not so)Dangerous Brian says:

          Too bloody true, two daughters in normal jobs, living normal lives, determined not to procreate, one lives in Streatham surrounded by the dross of the world and their myriads of multi-hued offspring.
          And they said all we had to do was work hard for our reward.
          What a crock of sh**e!

          Like

  26. 43
    Social Media Guru says:

    #winning #miliband #mcluskey #falkirk #edballs #banking #coop #rentboy

    Like

  27. 44
    Ed Miliband 7 of 9 says:

    Welcome to the Borg Labour collective. Resistance is futile. You will be assimilated into the Unite Labour collective.

    Like

  28. 48
    Andrew Efiong says:

    Guido, given the word “selfie” has been picked as the word of the year by those Oxford dictionary people, would this not be the ideal moment to illustrate a certain Welsh MP who sports Y-fronts who appears to have been ahead of his time with this new phenomenon?

    Like

  29. 49
    Penfold says:

    The new Agit-Prop Kommissar.

    Like

  30. 50
    Ed Miliband says:

    This is my new policy…

    *_Ineptocracy_****(in-ep-toc’-ra-cy) – a system of government where the least capable to lead are elected by the least capable of producing, and where the members of society least likely to sustain themselves or succeed, are rewarded with goods and services paid for by the confiscated wealth of a diminishing number of producers*

    Oh Yeth

    Like

    • 58
      (Not so)Dangerous Brian says:

      Great lets start a party, got a great acronym United K***s Ineptitude Party.
      Open to all mong lefties, Owen Jones for leader with red Len at his side!

      Like

  31. 60
    Labour voting Dug Crap! says:

    Saddos!

    Like

  32. 65
    The Bullwhip says:

    “Dugher Doctrine”
    When Dugher was spokesman on Defence he joined the Royal British Legion…. his favourite saying is “the best piece of plastic I have in my Pocket is my RBL Membership card.” (He never served in the forces but it is a good pubic platform)

    When fellow MP Dan Jarvis (Barnsley Central who did serve) came to the fore Dugher took him under his wing to teach him to use his Ex-Service persona with pride.

    Dugher professes to be a singer (and has been on the stage in Barnsley as well as Westminster) he also ghost writes a page in the local Labour Newspaper Rag “The Barnsley Chronicle” don’t under estimate this guys ambitions he will walk on anyone who gets in his way; and thinks he can water and will use everything (Twitter Facebook etc) anything and anybody to keep him in the limelight especially the Forces, Ex-Forces as they are always a good spinner he has be seen at all the Funerals of Servicemen killed in Afghanistan.

    Like


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Great to hear Carswell call for inclusive policies and that UKIP must stand for first and second generation immigrants as much as the English.


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