News Outlets No Longer Break News

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News outlets no longer break news: politicians, journalists and bloggers have jump-started the digital political communications revolution.

Even David ‘too many tweets makes a twat’ Cameron’s latest government reshuffle took place entirely on the government’s @number10gov account. Elsewhere commentators in the know provided round-the-clock updates, meaning the entire reshuffle could be tracked, analysed and digested from the moment rumours became fact.

Anyone worth hearing in the political sphere is talking across social media platforms. And in a world where an Opposition leader can wipe billions of pounds off an industry’s worth with a single statement, the value of missing out on what a key MP or journalist says online can’t be ignored.
Step forward Yatterbox, a free social media monitoring service that identifies and tracks key influencers and commentators who impact your organisation and its reputation.

Yatterbox’s fully customisable alerts system ensures you stay ahead of the game when important commentators mention your brand, your issues, or your competitors online. By focusing on key influencers and thought leaders, Yatterbox cuts out the ‘noise’ and only captures conversations relevant to you.

Yatterbox tracks over 4,000 influencers in our system, including Members of Parliament, think tanks, government departments and other key individuals.

Need crisis alerts in case anyone influential criticises your brand? Worried about a political party or a gang of commentators picking on your industry? Want to track the progress of the latest Parliamentary bill? Need to know if your latest campaign is getting traction online with the people who matter? Want to know if an important influencer has ever talked about you or your industry online?

Yatterbox is the one stop shop to ensure the uniformed aren’t left uninformed.

So what are you waiting for? Sign up free for Yatterbox today and put yourself back in control. 



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Quote of the Day

David Cowling, the BBC’s head of political research, in an internal memo…

“It seems to me that the London bubble has to burst if there is to be any prospect of addressing the issues that have brought us to our current situation. There are many millions of people in the UK who do not enthuse about diversity and do not embrace metropolitan values yet do not consider themselves lesser human beings for all that. Until their values and opinions are acknowledged and respected, rather than ignored and despised, our present discord will persist. Because these discontents run very wide and very deep and the metropolitan political class, confronted by them, seems completely bewildered and at a loss about how to respond (“who are these ghastly people and where do they come from?” doesn’t really hack it). The 2016 EU referendum has witnessed the cashing in of some very bitter bankable grudges but I believe that, throughout this 2016 campaign, Europe has been the shadow not the substance.”

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