October 12th, 2013

News Outlets No Longer Break News

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News outlets no longer break news: politicians, journalists and bloggers have jump-started the digital political communications revolution.

Even David ‘too many tweets makes a twat’ Cameron’s latest government reshuffle took place entirely on the government’s @number10gov account. Elsewhere commentators in the know provided round-the-clock updates, meaning the entire reshuffle could be tracked, analysed and digested from the moment rumours became fact.

Anyone worth hearing in the political sphere is talking across social media platforms. And in a world where an Opposition leader can wipe billions of pounds off an industry’s worth with a single statement, the value of missing out on what a key MP or journalist says online can’t be ignored.
Step forward Yatterbox, a free social media monitoring service that identifies and tracks key influencers and commentators who impact your organisation and its reputation.

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Yatterbox tracks over 4,000 influencers in our system, including Members of Parliament, think tanks, government departments and other key individuals.

Need crisis alerts in case anyone influential criticises your brand? Worried about a political party or a gang of commentators picking on your industry? Want to track the progress of the latest Parliamentary bill? Need to know if your latest campaign is getting traction online with the people who matter? Want to know if an important influencer has ever talked about you or your industry online?

Yatterbox is the one stop shop to ensure the uniformed aren’t left uninformed.

So what are you waiting for? Sign up free for Yatterbox today and put yourself back in control. 



Seen Elsewhere

Does Europe Really Want Britain to Quit? | Nick Wood
Immigration Nation | Hopi Sen
Tories Choose Anti-Israel Candidate in Rochester | JC
Osborne’s Daycare Obsession is a Time Bomb | Kathy Gyngell
BBC Marr Pinko Trying to Ban the Queen | Speccie
Eric Hobsbawm: Companion of Dishonour | Standpoint
Guido Party Gossip | Iain Dale
Russell Brand Comes Out as 9/11 Truther | Guardian
Health Revolution is Underway | Fraser Nelson
UKIP Gets Professional | Red Box
Kelly Tolhurst Wins Rochester Open Primary | BBC


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Austrian Chancellor Werner Faymann on Cameron’s refusal to pay the £1.7 billion EU bill by December 1st:

“Well, then he’s gonna pay on December 2nd”



Mycroft says:

Have you read the last bit of Animal Farm?

You know where the animals are looking through the Farmhouse window?

My TV screen was that window at lunch-time today.

Be careful, the sudden self-congratulatory tone, the slightly pudgy outline of indulgence and you become exactly what you should despise.

The jolly face of the Quisling Cameron poses for your camera has mesmerised and deceived you, you who were once not so deceived.

You were no firebrand, you were a damp squib in my opinion, sorry.

You need a damned good kick up the ahse!


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