If former Obama digital guru Matthew McGregor’s work for the Australian Labor Party over the summer is anything to go by, Miliband can expect great things from his social media campaigner in the UK. With his Buzzfeed-style blogs listing the six reasons to vote for Kevin Rudd, it is a wonder he managed to lose. Number six is a classic. Those hand actions sum up Rudd’s recent career:

What a surprise that an animated picture did not actually motivate people to vote, dude.