The Tories have finally realised that they need to bang on about Europe now UKIP have pushed it up the political agenda. The launch of the all-party Business for Britain campaign was the starting gun for the referendum campaign Cameron is promising for 2017.

Europe has changed. It’s 40 years since the British people had their say – we need to #LetBritainDecide in a referendum, by the end of 2017.

— Let Britain Decide (@BritainDecides) June 11, 2013

Though the LibDems will hate it, the ‘Let Britain Decide’ website will target MPs who are refusing to trust the public with a referendum. Finally we are seeing the Tories utilising their European policy as a strength, it could all have been so different for Ed Miliband…

UPDATE: Few teething problems, possibly CCHQ were a bit unwise to brief out the site before it was ready: