We Grind the Numbers #GuardianCoffee Needs to Sell 270 Coffees a Day to Break Even

Using figures from landlords We Are Pop Up, Guido has ground the numbers and calculated how many coffees the Guardian has to sell a day to break even:

  • Rent for one unit at BoxPark Shoreditch is £5,000 for every three months. Guardian Coffee has knocked three units together, making the cost for a year plus VAT £72,000.
  • There is a one off service charge for each box of £1,250, and electricity for each box is £150 a month. That makes £9,150 for the year.
  • Fitting the shop itself is valued at £25,000.
  • Business rates for Hackney Council are calculated as 47.1% of the annual rent, totalling £33,912.
  • A shop manager and four staff (based on witness reports of staff numbers) would together cost a minimum of around £100,000.
  • That is an estimated total cost per year of £240,062.
  • Each coffee is sold for £2.50.
  • At an estimated whosesale price of £10 per kilo from Nude Espresso, at 7 grams a cup that makes a fair trade gross profit of £2.43 per coffee.

Meaning they have to sell 98,791 coffees to break even. That’s 8,233 coffees a month, 1,900 a week, or 270 a day – basically one every 2 minutes...

At the time of going to pixel, before Guardian Coffee sadly removed their data infographic from the internet, on their big opening day they had sold just 60 coffees. Another Guardian financial success…



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Media Guido Quote of the Day

Piers Morgan versus Jeremy Paxman…

“I currently harbour a visceral loathing for him for the way he tried to deliberately and disingenuously chuck me under the bus during the Leveson Inquiry into phone-hacking.
I can’t explain why at the moment, for legal reasons, but there will be a time when I can, and I will. Suffice it to say that I’ve publicly stuck it to him on Twitter and other media outlets every chance I’ve had since, and he’s clearly getting rattled. Here he was, the supposed great interrogatory Rottweiler of our time, crouched in front of me like some fawning, trembling knave begging the King for clemency.
‘Well,’ I replied, ‘you have a very strange way of showing it.’
Paxman erupted with comically indignant rage, his benign, smiling face suddenly crunching into the ferocious scowl of a scorned lover refused permission for a second chance.
‘OH DO F*** OFF!!!!!!’ he howled.
I watched him throwing his little tantrum for a second or two and then responded in kind: ‘No, YOU f*** off.'”

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