We Grind the Numbers #GuardianCoffee Needs to Sell 270 Coffees a Day to Break Even

Using figures from landlords We Are Pop Up, Guido has ground the numbers and calculated how many coffees the Guardian has to sell a day to break even:

  • Rent for one unit at BoxPark Shoreditch is £5,000 for every three months. Guardian Coffee has knocked three units together, making the cost for a year plus VAT £72,000.
  • There is a one off service charge for each box of £1,250, and electricity for each box is £150 a month. That makes £9,150 for the year.
  • Fitting the shop itself is valued at £25,000.
  • Business rates for Hackney Council are calculated as 47.1% of the annual rent, totalling £33,912.
  • A shop manager and four staff (based on witness reports of staff numbers) would together cost a minimum of around £100,000.
  • That is an estimated total cost per year of £240,062.
  • Each coffee is sold for £2.50.
  • At an estimated whosesale price of £10 per kilo from Nude Espresso, at 7 grams a cup that makes a fair trade gross profit of £2.43 per coffee.

Meaning they have to sell 98,791 coffees to break even. That’s 8,233 coffees a month, 1,900 a week, or 270 a day – basically one every 2 minutes...

At the time of going to pixel, before Guardian Coffee sadly removed their data infographic from the internet, on their big opening day they had sold just 60 coffees. Another Guardian financial success…




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Quote of the Day

Brendan O’Neill on the coverage of Jo Cox’s murder:

“I don’t have very high expectations of the British media. But even I am shocked at the speed with which sections of it have sought to make political mileage from Jo Cox’s death. Pro-Remain journalists, swathes of the broadsheet set, are already discussing her death as a consequence of Brexit campaigning, as a foul spin-off of foul politics. They’re saying that of course Brexiteers aren’t directly responsible, but… that wretched “but”, which means “but they are responsible”. Remainers are already pointing a collective finger at the “political climate” cultivated by Brexit and suggesting it nurtured this murder. I thought they would wait, a day perhaps, before marshalling this tragedy to their cause. But no.

Politically exploiting a murder, morally blackmailing Brexiteers to tone down their campaign, and inadvertently diminishing the culpability of the killer by suggesting “the climate” bears some responsibility for what he did — I think it’s possible the British media has just reached a new low, the lowest low.”

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