We Grind the Numbers #GuardianCoffee Needs to Sell 270 Coffees a Day to Break Even

Using figures from landlords We Are Pop Up, Guido has ground the numbers and calculated how many coffees the Guardian has to sell a day to break even:

  • Rent for one unit at BoxPark Shoreditch is £5,000 for every three months. Guardian Coffee has knocked three units together, making the cost for a year plus VAT £72,000.
  • There is a one off service charge for each box of £1,250, and electricity for each box is £150 a month. That makes £9,150 for the year.
  • Fitting the shop itself is valued at £25,000.
  • Business rates for Hackney Council are calculated as 47.1% of the annual rent, totalling £33,912.
  • A shop manager and four staff (based on witness reports of staff numbers) would together cost a minimum of around £100,000.
  • That is an estimated total cost per year of £240,062.
  • Each coffee is sold for £2.50.
  • At an estimated whosesale price of £10 per kilo from Nude Espresso, at 7 grams a cup that makes a fair trade gross profit of £2.43 per coffee.

Meaning they have to sell 98,791 coffees to break even. That’s 8,233 coffees a month, 1,900 a week, or 270 a day – basically one every 2 minutes...

At the time of going to pixel, before Guardian Coffee sadly removed their data infographic from the internet, on their big opening day they had sold just 60 coffees. Another Guardian financial success…



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Media Guido Quote of the Day

Kelvin MacKenzie reports on an unnamed senior Mirror executive’s reaction to his paper’s “My Pledge” Miliband front page:

“It’s f***ing terrifying to think that c*** might be running the country in three weeks’ time.”

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