The digital gurus over at ITV News have been trying to make ITV a social media savvy news outlet. So it was all a bit awkward when their website crashed yesterday, buckling under the traffic spike that came with their footage of the Woolwich terrorist. This blog became the only news outlet running the video, fully credited and attributed to them in the headline, of course.

Since it was now the only immediately available copy, news websites across the world used the video from this blog – with the ITV watermark. Sixteen hours and 1,867,835 YouTube views later, and having failed to capitalise on their own scoop, the ITV News team finally sprang into action and had the video removed from YouTube. Social-media is about sharing, that is why it is called “social”. It is not our fault if ITV’s site can’t take a traffic spike… 

Guido had a record traffic day yesterday with our fast reacting curation of the news from Woolwich. You can now watch a more extended version of the footage courtesy of our friends at The Sun...