Clegg’s strategy in coalition has been to promote the LibDems as the party of fairness. Apparently with no sense of irony, he has attacked the Tories for failing to “adopt the politics of fairness”, told Martha Kearney he is the “voice of fairness” in government, and dreamt up that catchy-as-it-is-believable slogan “Building a fairer Britain”. Unfortunately for Nick, repeating something over and over doesn’t mean the public will believe him.

A YouGov poll out this morning finds only 6% think Clegg would be the most effective leader at making Britain a fairer place. Nearly double that, 11%, choose Nigel Farage as the fairest party leader. There’s bad news for Ed too, he comes second to Dave by 21% to 19%. Topping the poll is public apathy: 29% said no leader could deliver a fairer society. People might disagree about what fairness means, but nearly everyone agrees Clegg won’t deliver it…