“Aspiration Nation” Poll Flop

Craig Oliver, the Alan Partridge of strategic government communications, has had another brainwave for how to deal with the press. His latest wheeze for getting hacks onside is to hand them so-called Twitter exclusives. The plan is to spoon feed patsy journalists stories to be broken online before they are officially announced. Presumably in return for favours.

Dave will be hoping it goes down better than Number 10’s last big brainwave. Guido understands that private focus groups have tested the effectiveness of the phrase “aspiration nation”, only to find the public hates it. It’s not like Cameron used the leaden phrase in his last party conference speech or Osborne used the term as the theme of his recent budget.  A-ha…



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GuidoFawkes Quote of the Day

Former Labour MP Dame Anne Begg:

“[Iain Duncan Smith] took to standing behind me during Prime Minister’s Questions. He stood at what’s called the Bar of the House and occasionally he would lean on my wheelchair. Our working relationship was slightly fraught anyway because I’d been critical of him a lot. I wanted to keep that criticism a professional criticism, not a criticism of him as a person so I never quite built up the courage to actually say: ‘Please don’t do that.'”

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