April 29th, 2013

“Aspiration Nation” Poll Flop

Craig Oliver, the Alan Partridge of strategic government communications, has had another brainwave for how to deal with the press. His latest wheeze for getting hacks onside is to hand them so-called Twitter exclusives. The plan is to spoon feed patsy journalists stories to be broken online before they are officially announced. Presumably in return for favours.

Dave will be hoping it goes down better than Number 10’s last big brainwave. Guido understands that private focus groups have tested the effectiveness of the phrase “aspiration nation”, only to find the public hates it. It’s not like Cameron used the leaden phrase in his last party conference speech or Osborne used the term as the theme of his recent budget.  A-ha…


  1. 1
    Musical Youth says:


  2. 2
    orkneylad says:

    meh nation

  3. 3
    Fruitloop says:

    We have Aspiration Nation, One Nation. How about Bulgarian free nation?

  4. 4
    Woman of a childbearing age says:


  5. 5
    The Right Honourable George Osborne Mp says:

    We have a slow & difficult recovery because of difficulties in the banking system, but I think we’ve got a very clear message, a loud and clear message that Britain cannot let up in dealing with its debts, dealing with its problems, cannot let up in making sure that Britain can pay its way in the world.

  6. 6
    Simon says:

    More like aspirin nation – what we all need for the headaches caused by these loons :)

  7. 7
    Anonymous says:


  8. 8
    Wyle Cop says:

    Alternatively, Dave could grow a fucking backbone and discover some principles, like his recently-departed predecessor.


  9. 9
    UKIP says:

    LOL @ UKIP

  10. 10
    RED ED - SON OF BROWN says:

    One Nation


  11. 11
    UKIP says:

    Gordon Brown?

  12. 12
    Big Beast Ken says:

    Arse Bandit Nation!

  13. 13
    UKIP says:


    vote ukip

  14. 14
    Ian G'reer says:

    Ken looks shagged out.

  15. 15
    JoJo JoJo says:


  16. 16
    PDPGB says:

    That phrase makes want to aspirate a lung

  17. 17
    Noddy Holder says:

    Ed Balls

  18. 18
    Mitch says:

    How about they grow up and run the country, and not worry so much about particular words or phrases? Couldn’t they do that?

  19. 19
    Bazinga! says:

    The Tories have dug their own grave, giving the people a say on Europe is a simple thing to do yet seemscto terrorise these morons.

    Labour mist be laughing their cocks off, 13 years of fucking up the economy, 5 years in opposition and back in power in 2015 with the biggest bunch of mongs going.

  20. 20
    Bazinga! says:

    I voted Tory last time and I have most of the time. But in 2015 I simply won’t bother voting. The Tories are finished.

  21. 21
    Coco Ken the Clown says:

    I am not as think as you drunk I am

  22. 22
    Ed Balls says:

    Cheers guvnor !

  23. 23
    Mrs May says:

    Guido Fawkes says ignore the courts and deport Abu Qatada http://y-g.co/deport-qatada

    I agree with Guido.

  24. 24
    Raving Loon says:

    How about abolishing employer’s NI or doing something useful as apposed to just coming out with catchphrases?

    It’s difficult to aspire when the govt. nicks half of everything you earn.

  25. 25
    Sorry BUT the LibDems won't allow it. says:

    You are obviously making the mistake of actually thinking that Cameron controls government policy….when everyone knows its Clegg who will probably be in Coalition with Miliband in 2015

  26. 26
    Wyle Cop says:

    We’re all Thatcherites now! Except I’m not. Definitely. Or I might be. Possibly. Depends who’s asking. And when. What does the focus group say?

    Time to chillax, anyway.

  27. 27
    You'll have summat to moan about in 2015 chum !!! says:

    Let’s all go back to the glory days of the 70’s under Labour when they were taxing us at 98%

  28. 28
    rick says:

    The Tories really have become a pathetic shower. The only difference between them and Labour is that the Tories generally went to better schools. Ideologically Labour and Conservatives are two branches of the same party. Vote UKIP.

  29. 29
    Ed Balls says:

    Ed Balls

  30. 30
    Anonymous says:

    Bad sell.

  31. 31
    A former member of the Consverative Party says:

    He is. The wooly-headed cretin was a dinosaur 20 years’ ago. Today, the senile old c’unt just exposes Camoron’s faux-Conservatives for the Liberal Europhile scum that they are.

  32. 32
    Living in 97.1% white Merseyside says:

    I hope my benefits and pensions won’t qualify for that rate of tax.

  33. 33
  34. 34
    Anonymous says:

    Sad bell.

  35. 35
    genghiz the kahn says:

    One Nation, One Country, One Leader.

    Reminds me of some guy with an odd moustache, searchlights and uniforms.

  36. 36
    Camoron's doubling the debt says:

    How about the glory days of Prime Minister Gordon Brown, when Britain’s debt was only £800 billion, as opposed to the £1.2 trillion (and rising) that it is today.

    Our annual interest payments are ~ £46billion per year. By 2017, they’ll be ~ £72 billion.

    Way to go, Camoron!

  37. 37
    I thought this site was about free speech says:

    perhaps we could have a free Bank of England, where the people control the money supply, not a self serving corporation shrouded in secrecy making money every time debt is issued

  38. 38
    UKIP 10 ---- Tories 0 beat the deleter edition says:

  39. 39
    Living in 97.1% white Merseyside says:

    Why not try him again in one of those Secret Courts? I see the Human Rights Act didn’t do that woman any good who was banged up for six months (served 6 weeks) without trial or access to a lawyer.

    And why? She took her father from a care home because she was unhappy with his treatment.

  40. 40
    Anon says:

    Margaret Thatcher arrived at the gates of heaven.

    St. Peter said apologetically -“Sorry we are not quite ready for
    you yet. We are sending you back to your old job for a few days.”


    Ten minutes later, Abu Qatada was on a plane to Jordan.

  41. 41
    Anonymous says:

    He had an independent nation and he was their leader. We only have them as placeholders titles.

  42. 42
    even abbott can be right sometimes says:

  43. 43
    Anonymous says:

    At our current level of spending, we aspire to be like Greece.

    Just cut spending AND taxes, you fucking muppets. Yes, unemployment will rocket in the sort term because of all the public sector McJobs disappearing but paying them dole is a fuck of a lot cheaper than handing them £40K plus pension to do little but irritate the public they supposedly serve.

  44. 44
    JH394823840923 says:

    Your gang introduced this shit, you stupid sow.

  45. 45
    Quick before Dave introduces minimum beer prices says:

  46. 46
    I thought this site was about free speech says:

    Ken Clarke, just when I thought he was beyond useless, he’s just disproved the theory that all fools die young. Well done Ken, you’ve finally achieved something. Now can we get back please to slamming Margaret Hodge and that other evil labour hag Harriet Harman

  47. 47
    Abu Qatada says:

    Ed Balls

  48. 48
    Labour says:

    Good riddance

  49. 49
    Ghost of Adolf says:

    Fasci-nation anyone?

  50. 50
    Jack Boot socialism says:

    Diane. It was the last LABOUR government that turned the police into an unaccountable para-military.

    Although Nick and Dave have repealed fuck all mind.

  51. 51
    Four-eyed English Genius says:

    Not departed yet, unfortunately!

  52. 52
    Herewegoagain says:

    It would be nice if they actually wanted to improve the lot of ordinary people in a complex world.

    Sadly it will always be an exercise in conning people into voting for them at any price..

    Until it changes, our decline will continue.

  53. 53
    Tay King-dePisse says:

    Oh– like they haven’t been pulling this little caper for years, without benefit of Twitter! Oh c’mon, this has been one of the oldest tricks and goes back to when the news was carved on cuneiform tablets, FFS! One hack gets the actual interview (with the proviso that (s)he claim to have got it by dint of “when reached for comment, the Rt Hon Minister said X”) and is unembargoed, everyone else gets the fax with the talking points a wee bit later and are embargoed but just till the exclusive shall have gone to press or pixel– no difference in the substance of what’s reported, really, but it makes one hack look really good in beating their competitors for having anticipated the story better than their peers– and all the pols and hacks do it, spreading the favours around with different hacks on different occasions to keep ‘em all happy.

  54. 54
    Moussa Koussa Mark 8 says:

    The Tory strategy in full.

    Prefix every announcement as a “Revolution”.

    Rebrand Big Society as Localism.

    Always make personal insults about UKIPers

    Always make personal insults about Ed and Ed

    Spoon feed, the Torygraph, Daily Mong, and The Wankpress all announcements.

    Keep Warsi, Gove, Hunt and Gidders public appearances down to a minimum

    Hope it all will just blow over.

  55. 55
    fruitcake says:

    EU free nation

  56. 56
    Four-eyed English Genius says:


  57. 57
    Mike Stallard says:

    Conservatives still have the idea that they tell, they think, they decide.

  58. 58
    P l e b says:

    Big Society was another load of crap spouted by Cameron. Just a big front to mask the cuts. And the c u n t didn’t think we’d see through it.

    I do a lot for charity, but I would never support anything that said ‘Big Society’ on it. Anyway weren’t we told by a prominent Tory that there was no such thing as society?

  59. 59
    anon. says:


  60. 60
    Mike Stallard says:

    Yup, but George, my old mucker, you aren’t doing the business are you? The debt is soaring just like it did under Mr Brown.

  61. 61
    No such thing as society says:

    Having a job that pays a living wage is now a aspiration under these scumbags.

  62. 62
    Ed Millibland says:


  63. 63
    Joe says:

    For once Ms Fatbutt we agree.

  64. 64
    Moussa Koussa's pet meerkat says:

    “Keep Warsi, Gove, Hunt and Gidders public appearances down to a minimum”

    There were more intelligent characters on the Muppet Show.

  65. 65
    The People's Republic of Labour-Controlled Waltham Forest says:

  66. 66
    Mark Oaten says:

    oooh pooo :-(

  67. 67
    Moussa Koussa's pet meerkat says:

    Ah Ken Clarke. Wasn’t he in charge of the judiciary until recently?

  68. 68
    Ed Miliband says:

    Policy Constipation

  69. 69
    Beely Hague's Circus says:

    Who is this Ken Clarke and how can I book him?

  70. 70
    Tay King-dePisse says:

    How about “Conster Nation”?
    Feel free to alter the spelling.

  71. 71
    Two Jags one shag and a fag says:


  72. 72
    We know Dave, we know says:

    “David is not much of a Conservative actually. If he were an American politician, he would be an Obama Democrat.” Helena Bonham Carter.

  73. 73
    The Tory Party says:

    We are the party of aspiration, and we’re going to make sure you swim through treacle to get to where you aspire.

  74. 74
    rick says:

    If they could do that, their former supporters wouldn’t be turning to UKIP.

  75. 75
    We know Dave, we know says:

    Ed Balls pissing taxpayers money away or Gideon pissing taxpayers money away?

    Tough call, though we will probably have the Germans telling us what we can spend by 2015.

  76. 76
    Mad as a box of frogs McBroon says:

    I’m a closet wardrobe

  77. 77
    Beely Hague's Circus says:

    Gove is quite bright. Warsi I agree with you. A blithering idiot. Hunt is sneeky and not to be trusted and Osborn is cutting too little too late.

    You missed out Pickles – an indolent lump who is losing the next election by failing to reform the corruption in local government which underpins the Labour postal-vote banking system.

  78. 78
    Anonymous says:

    Blowing over like Labour’s lead.

  79. 79
    young Shep says:

    Another winner Dave, “Aspiration Nation”… sounds like we are all suffering from asthma, quick where’s me inhaler, I feel a dizzy-fit coming on.

  80. 80
    young Shep says:


  81. 81
    The hottest pits in Hell says:

    In which factory do they produce these hateful local government drones?

  82. 82
    Gandalf Garnett says:

    I was never keen on Freddie Mercury myself.

  83. 83
    Jimmy says:

    “The plan is to spoon feed patsy journalists stories to be broken online ”

    What will that leave for you?

  84. 84
    No, no brunette says:

    Red Ed rail crash interview on Radio 4 at 1 o’clock. Good grief – make sure this gets heard. Complete idiot. Hit pensioners and borrow more.

  85. 85
    Rats says:

    It should be rebroadcast,he was stuttering all the time

  86. 86
    Nonce finder general says:

    Borrow more now to get the deficit down later . Didn’t we try and fail with that approach fir 13 years ?

  87. 87
    Penfold says:

    Aspiration? is that Thames estuary?

  88. 88
    Matilda says:

    Desperation nation

  89. 89
    Matilda says:

    Your predecessor was also a closet war… monger.

  90. 90
    The Famous Toxic Taffy says:

    Twitter – a god send to all lazy jurnos abouts – AH HA

  91. 91
    The Famous Toxic Taffy says:

    Cathy Dennis was from Norwich too, Alan, another female I met, in a birthday party in Woolwich of all places, with her main dancer Pricilla boyfriends 21st party, and Gary Barlows misses was there too, before Gary – she was built like a goddess. Her in that inni Minnie bikini vid with wotsisname,

    That’s him, Timmy fecking Mallet,

    Barlow’s misses is the one that doesn’t look like a horse…. Sorry other dancer, it had to be said, I apologise, profusely. When you look like a horse, you look like a horse.

  92. 92
    Matilda says:

    … you expire.

    There fixed it for you.

  93. 93
    The Famous Toxic Taffy says:

    mmmm, Cathy Dennis,

    and she co-wrote this of course, for Kylie, made an absolute mint from it,

  94. 94
    The Famous Toxic Taffy says:

    for a slim girlie, we all said “she is stacked”, as you can see – her centre of gravity is quite forward.

  95. 95
    Anonymous says:

    WTF yet another snooper’s charter

  96. 96

    Highly stercoraceous.

  97. 97
    il saggio capriccioso says:

    the foto of this bloke oliver looks as though he s constipated or incontinent

    or possibly both simultaneously

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