January 14th, 2013

Speccie v Staggers: New Statesman Loses £1.35 a Copy


Guido often teases the intern-exploiting, chauvinist vanity project that is the New Statesman. Is this constructive criticism warranted? Let us see how the Staggers’ money-making – or more accurately losing – capabilities compare to their great rivals at the Spectator.

The Speccie’s average paid weekly circulation last year was 56,635. Annualised that makes roughly 2,945,000 copies sold. Their last available accounts show a profit of £448,000, no mean feat in the age of the dying dead tree press. A quick calculation tells us that the Speccie makes some 15p profit on each copy sold.

So what about the Staggers? Their average paid circulation last year was, the editor claimed to the Press Gazette, 20,000, though some say the actual number is in the mid-to-high teens. Being generous we can say that around 1,000,000 copies were sold in the last year. Their latest accounts show huge losses of £1,408,000. The New Statesman therefore loses some £1.35 on every copy of the magazine sold. 

Without Mike Danson’s millions, loaned to the Staggers interest free and with no repayment date, or real likelihood of repayment, the Staggers would be no more. It is a money-hemorrhaging left-wing, vanity project…


  1. 1
    Kebab Time says:

    No wonder they cant pay their interns then Guido!


  2. 2
    Abu Fucking Qatada says:

    Mrs Q likes the odd Kebab


  3. 3
    Owen Jones"The Cheekie Chappie" says:

    The Good Ship Fawkes, the boat the tug, Christos 22, was pulling has sunk off Devon – authorities say there is no danger to the environment,despite the crew consisting of Right Wing Political Bloggers.


    • 4
      CarryHole is a Dismal Hunt says:

      Can you do that one again in English?


      • 8
        Leading cand be as dangerous as following says:

        A tug was pulling a scrapper and somewhere along the route, the scrapper hit the tug and damaged it and the scrapper, the scrapper sunk, insurance up again hey ho.


  4. 6
    Doctor Frasier Crane here, you are all just brit perverts says:

    A joke for you all;

    A New Statesman “journalist” meets a Spectator “journalist”, and they discuss who they are fucking to get jobs.


    • 15
      Sir William says:

      Well, of you like ‘Frasier’, it’s obvious why your jokes are so flat.


      • 30
        Doctor Frasier Crane here, you are all just brit perverts says:

        you haven’t heard the punchline yet, since I was hoping to drag saddoes like you in.

        The punchline is… ach, let them wait.


        • 72
          The Punchline says:

          At that moment, the goat popped out and the bishop said “So that’s where he keeps his custard creams!”


  5. 7
    GeoffM says:

    ” It is a money-hemorrhaging left-wing, vanity project…”

    Rather like New Labour.

    And old Labour come to think of it…


  6. 9
    Henry Watson Fowler says:

    We spell it ‘haemorrhaging’ here in England.


    • 24
      I before E, except after C says:

      It’s the dipthong that Yanks seems to know nothing about. They also forget to put the vowel ‘U’ in many of their words. Atrocious spellers the Yanks. No class at all!


      • 38
        Noah Webster says:

        Phucque off.
        And it’s “Zee.”


        • 46
          I before E, except after C says:

          ZZZZZZZZZZZZZZZZZZZZZZZZZZ = ZED! I despair of you Yanks, I really do! Mind you, English is America’s SECOND language I believe.


          • Pancho Villa says:

            It certainly WILL be, in about two more generations, that’s for goddamned sure. !Viva la Raza! !Ay-ay-ay-ay-ay!


  7. 10
    Losers lost, Leaders we don't have says:

    I don’t buy newspapers, they all lie.


  8. 11
    A Droyd says:

    Actually, it’s £1.40. Socialist subsidies climbing by the minute!


  9. 13
    Plantagenet says:

    Wow. The Speccie is turning a profit. But I so wish to hate Fraser Nelson…


  10. 14
    old SHEP says:

    “It is a money-haemorrhaging (took the liberty of correcting the spelling) left-wing, vanity project…” Aren’t all left-wing projects thus?.


  11. 16
    Ed Balls, milking it. says:


  12. 17

    A crowd of black tie Tory MPs are seated, puffing on cigars, at a large round diner table in an ornate function room.
    David Cameron is pacing behind them.

    A man becomes prime minister… he’s expected to have enthusiasms.{thinks..} Enthusiasms,{ thinks again..or do I mean empathy?}..erm.. enthusiasms..

    Cameron holds out his hands.. What are mine? What draws my admiration? What is that which gives me joy? Homosexuals!

    A man stands alone on a football pitch. This is the time for what?

    {MPs look a little surprised .. a few low chorus of ‘self flagellation?’ onanism? doing it with the corner flag?}

    Dave says – “For individual achievement. There he stands alone. But in the field, what? Part of a team. Teamwork…

    Tory MPs – “Ahhh team work..right” Rees-Mogg asks “..like with the Liberals..or do you mean real teamwork?”

    Cameron continues, walking behind the seated MPS.

    “This is about men..big,strong, rough athletes in tight shorts doing Runs, Chase me’s, grabbing, kissing, hugging, showing off their tackles..erm..well,…you get the idea… Part of one big team. David Beckham, John and Terry. Theo Kojak. Alan Lineker..Joseph Di Mourinho, Claire Balding, Mike Tyson..Ronnie Biggs..all great football players.. and so on. { MPS look even more confused}

    If his team don’t play… what is he? — What is he?

    {MPs confused again ask..erm..the referee? ..bloke who does the oranges?}

    Cameron: You follow me? ..YOU ARE No one. You follow?
    its a sunny day, the stands are full of fans. What does he have to say? …I’m goin’ out there for myself… But… I get nowhere unless .. {dave holds up a finger} you all do as I say.

    MPs: Team!

    [Cameron lifts a sellotaped collection of DVD boxsets of Little Britain, Glee, High School Musical and Wizard of Oz, and beats Rees-Mogg about the head with it]


  13. 19
    Lord Stansted says:

    This guy Mike Danson sounds a twat. He should lend his money to me – at least he’d stand a better chance of getting it back.


  14. 20
    Sir William says:

    It’ll be a shame if it goes under; a further step towards unthinking, brand-name politics. Perhaps the Staggers could try not being wrong about everything? Couldn’t it, for instance, realise that the EU is an illiberal conspiracy that harms the working class?


    • 31
      rebekah aka nellnewman says:

      Since when has the left ever given a toss about the real working classes?

      The EU is a source of great wealth for the left elite like the kinnochios and they’ll defend their access to it’s bottomless money pit to the death!


  15. 23
    Jeremy Hunt, Minister for Genocide, out field policy focus suggestion says:

    Hey girls, let’s talk abortion.


  16. 26
    Minute, I suspect says:

    What’s the circulation of “Tribune”?


  17. 28
    rebekah aka nellnewman says:

    I would have thought bliar would want to buy it so that he could turn it into a British voice for his third-way, self congratulatory, money making schemes.

    He could put his own unpaid interns in to run it on a shoestring.


  18. 34
    O/T EU Watch says:

    So, French intervention in Mali is being described as a non-NATO national intervention which the EU are not going to get involved in.

    Did they get a UN resolution or anything here ?


    • 39
      Fuck the EU...It is corrupt says:

      Fucking right too. What has the actions of any sovereign nation got to do with the evil empire of the EU?


      • 50
        EU Watch says:

        Leaving EU involvement aside, NATO was clearly not involved as Article 5 not invoked.

        So, in the absence of a UN resolution, upon what authority did the intervention actually occur ?

        Nobody involved in Mali has committed any crime on French soil, or so far against French diplomatic staff out there.

        Looks like France may have committed an illegal act of war.


    • 42
      hank the cat says:

      No UN resolution but they are saying that as France once were the colonial power the Mali Gov. has reaquested intervention


      • 56
        EU Watch says:

        Going to have to double check the conventions, but am fairly certain that requests for a foreign government to launch military strikes against your own population is illegal without a formal UN resolution.

        NB: The French strikes against alleged AQ controlled towns and cities would have resulted in death of Malian civilians.

        Logistical support to the Mali government would have been fine, but running bombing missions for them doesn’t sound quite like it is within the rules.

        Something similar happened back in Spain pre WWII involving the Luftwaffe…


        • 68
          hank the cat says:

          I think that this action is classed as Intervention on behalf of a friendly goverment and with whom they have an alliance with.


        • 75
          Obvious Question says:

          Illegal under whose jurisdiction? The UN is not a sovereign nation. It has no laws or courts.


          • EU Watch says:

            If international law broken it would be under UN jurisdiction through ICJ.

            Still yet to check exact protocol wording… I think HTC is correct, but the French line about retrospective UN support suggests all ay not be ‘kosher’.


        • 106
          Gaston says:

          What happens in Africa stays in Africa. Just another bit of post-colonial, off-the-books tribal biffo.


    • 73
      Sir William says:

      The Malian government invited the French, so it’s legal, if that’s important.


    • 99
      Hannibal from Carthage says:

      Frankie Hollande and his band of Socialist warriors are not too good at the law and paperwork .

      Having somehow been given a working majority by the Electorate two of their key Parliamentary Bills in their first six months have been thrown out because of technical irregularities.

      They are more than capable of starting an illegal war.


  19. 36
    Mr and Mrs says:


  20. 37
    Doctor Frasier Crane here, you are all just brit perverts says:

    New Statesman vee The Spectator, round one – ding-ding,


  21. 40
    hank the cat says:

    Had a look at the twitter box,tweet from someone called Alex Belardinelli, according to Staggers he is known as –

    Alex Belardinelli: Labour’s unknown soldier

    Seems like a right dickhead, turns out he is Ed Balls spinner


  22. 41
  23. 43
    I, Hislop says:

    So Some mag no-one reads makes rather less money than another rag no-one reads. This meeja village coffee-cooler gossip is as bad at the Eye’s report on which journalists bet on what the temperature will be on Dec 12th.


  24. 44
    Sarah Macauley's sham marriage says:


  25. 45
    Itchy Scrote says:

    Press Gazette also owned by Danson, so no wonder circulation was optimistic.

    I see he’s also been buying stuff off the Guardian to help keep them afloat. Man’s a menace:



  26. 47
    Chas Dawson says:

    Your link to the telegrasp has been Jonahed.


  27. 53
    Operation Crossbow says:

    Can’t the BBC fund it?


  28. 62
    hank the cat says:

    Read ” Caitlin Moran Cut Me Deep | James Delingpole” in the seen else where box, bloody funny.


  29. 66
    Engineer says:

    If, as someone once said, the facts of life are conservative, it is unsurprising that the circulation of a left-wing journal should be relatively small, and as just about everything left-wing needs subsidy in order to survive, it’s need for someone else’s money is also explained.

    I think it’s being kept alive as a reminder of a part of our political heritage. A bit like a workhouse being opened as a horrible reminder of past mistakes.


  30. 67
    albacore says:

    Never mind The Staggers. What about The Dandy?
    Parliament must have kept cartloads of those handy
    Our lords and masters ain’t cerebrally equipped
    Without help to write The Hansard comedy script


  31. 76
    Centrist, neither left nor right says:

    Listen, you tory bar stewards. The people don’t want your racism and homophobia. When will you learn? If you want to win a majority, you have to be an inclusive party, not one that’s still stuck in 1955.


  32. 78
    Doctor Frasier Crane here, you are all just brit perverts says:

    Chansson est dans FFL en Mali, qui, brentange avec, und nommes dep lumes…

    esqueeze me la francais assez nul prittty crap langue moi, voici, mon ami,


    • 84
      Doctor Frasier Crane here, you are all just brit perverts says:

      non de plumes even, avec vour Bretagne, Grande,


    • 89
      Doctor Frasier Crane here, you are all just brit perverts says:

      when vous is shot, in se arm or leg, and still capable, let garcon buddy put bandage on, AND with you with gun up to cover and shoot, qui?


  33. 79
    ERIC PICKLES says:

    So a bit of a skirmish with the muzzbots in Mali and the French go steaming in followed by the warmongers lap dog Britain
    Does this mean that Europe and America are officially at war with Islam ?


    • 82

      Tell us again how many British troops are in Mali ?

      Is it still nil?


      • 85
        ERIC PICKLES says:

        I would say if one single member of our military is there , then that means we are involved and open to any revenge attacks the muzzies decide are warranted wouldn’t you?


      • 86
        Doctor Frasier Crane here, you are all just brit perverts says:

        officially yes


      • 87
        EVA PERON says:

        Non The fucking plane broke down !
        If i was Argentina i’d have already set sail for the Falkland islands
        we have fuck all left to stop them lol


      • 88
        old SHEP says:

        Cock-up on the C-37 transport front says Captain Mannering.


        • 91
          Doctor Frasier Crane here, you are all just brit perverts says:

          yank plane avec a la Boeing dreamliner.


          • Thomas from Tonna says:

            Friday night Laurent Fabius said French action had stopped the advance from North Mali of people we are told are ” terrorists ” by bombing them out of sight.

            This afternoon the Defence Minister says the same people have moved to a garrison village in the south of the country and captured it .

            Have we been told the whole truth . These Ministers are both Socialists .


          • Hannibal from Carthage says:

            Never go to war with a Socialist on your side .


    • 98
      Hannibal from Carthage says:


      And an attack on mainland France will be an attack on the whole of the EU.

      There will have to be internment of every Muslim in UK for the duration of hostilities. If the Isle of Man cannot cope what contingency arrangement has Dave made I ask myself.

      The Malvinas………………. the final solution.


  34. 94
    Phil from the Wrekenton Seven Stars says:

    Let me get this right . Four years Opposition Leader, two and a half years Prime Minister and this Friday he is going to tell us for the first time about his plans within the EU.


  35. 100
    Magazine Professional says:

    Afraid you have got the Speccie circulation figures slightly wrong. Their UK audited sales figures are actually 38,169. UK sales of 45,343 less 2,287 bulk sales (of which 2,169 at less than 10% of cover price – so basically giveaways) and 4,887 giveaways at airport lounges and the like. In your figures you have included overseas sales – the Speccie’s overseas sales of 18,269 are to a very large extent accounted for by the Australian edition of the Spectator – which is really a separate mag (although they do take much of the British content they also have their own). In general overseas circulation should be taken off magazines figures – as once magazines are exported they take so long to be returned that they still appear to have been sold by the time the figures are compiled. (All newstrade sales figures are at the highest on the day of publication and then fall – they are compiled by the wholesalers on the basis of the total issues released to the news trade less the issues returned and returns obviously take a while to come back).


  36. 101
    Magazine Professional says:

    I also assume that the profits you give for The Spectator are not actually just for the Speccie – but are for the Spectator group so to speak. So would include Apollo (the art magazine) which will certainly be profitable as they can charge high ad rates on a modest circulation and would also include Spectator events.


  37. 102
    Owen Jones says:

    When I write for the new statesman, their circulation will go through the roof.


  38. 104
    Magazine Professional says:

    On the otherhand the New Statesman circulation is even worse than you suggest. Their audited UK circulation (abc.org.uk) is 22,483 – cut out giveaways of 6,438 and you have 16,045. Even if you include overseas subscribers (1,393) it is still only 17,438 – not 20,000. So the loss per issue greater than you suggest.


  39. 105
    Magazine Professional says:

    Also you might like to note that – again from abc.org.uk audited figures – that the Speccie has a grand total of 228 (not thousand, just 228) digital only subscribers in the UK and 278 overseas.


  40. 107
    Gaston says:

    Dear Mike Danson

    Give me your money instead of pissing it up the toilet wall on this newspaper project of yours. I am a very good money manager and can assure you that your tin will multiply in my custodianship. I have a special bank account that makes the magic happen.

    Do not delay.

    Your good friend
    Gordon Brown MP


  41. 110
    Jimmy says:

    They’ve been in the hole ever since having to shell out to a Tory PM who brought an Archer/Aitken style fraudulent libel action against them.


  42. 111
    fitzfitz says:

    … what the New Statesman wants is a STATE SUBSIDY … the requirement to pay any heed to income is irksome, to say the least …


  43. 112
    fitzfitz says:

    … this circulation decline is a challenge for TINA BROWN to work her magic, once again …


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