Instead of spending money on important things like cancer drugs and nurses, some bright spark at the Department of Health has come up with the idea of bringing in an external PR agency, at great cost, to create a “NHS Change Day” out of thin air.

PR Week report that tender has gone out from the absurdly named ‘NHS Institute for Innovation and Improvement’, or ‘Ni!’ for short, to come up with a day on which changes within the NHS can be celebrated by their staff. Here’s a better idea, why don’t they spend that money on saving lives? They can have that one for free…