UKIP are kicking off conference season this week, and have announced they will be re-branding and dropping the pound sign from their logo – apparently that battle has been won. Tim Montgomerie has been bandying about ideas for a new design. According to the Telegraph the party have drafted a “friendly design consultancy is helping the party”. Guido’s done their work for them:

Obviously the old freedom torch introduced by Margaret Thatcher in 1987 has an obvious appeal, though UKIP have to be careful not to put off the 20-25% of supporters who are previous Labour voters. Guido’s personal politically correct gender-balanced suggestion would be Boadicea – the historic heroine of those fighting occupying forces from Europe. Or why not a swan?