September 12th, 2012

Survey Says Sun the Least Trusted Tabloid

On a day like today it seems relevant to reflect on the public’s general distrust of tabloids. A Populus poll commissioned by lobbyists Open Road and released today has found that the public distrusts the Sun more than any other tabloid. 59% of the public distrust the Sun either “somewhat” or “completely”. The findings don’t make happy reading for the other redtops either, with 43% distrusting the Mirror, 39% the Mail and 32% the Express. Guido is happy to accept that this blog was categorised alongside the other tabloids and report that we are, err, less distrusted than all our tabloid rivals. We’re feeling pretty superior…

Open Road’s client News Corp will no doubt be pleased with their lobbying firm choosing today to further blacken the name of their biggest selling newspaper. Doh!


  1. 1
    Kebab Time says:

    Well done Guido :)

  2. 2
    Selohesra says:

    If its so distrusted why does it sell more copies than the others?

  3. 3
    Gordon Brown says:

    I don’t always trust myself to poo in the toilet

  4. 4

    While we’re not talking about the Sunday Telegraph, check out this letter printed there last week. Well worth a read.

  5. 5
    Andrew says:

    A further survey confirms that bears shit in the woods.

  6. 7
    Huh? says:
  7. 8
    Moussa Koussa says:


    Guido, once loyal Sun reader.

    Prepare for a good old fashion lynching

    Kelvin, Trev Kavanagh et al

    The of course we will have Coulson and Brookes trials

    • 22 says:

      Kelvin Mackenzie believed everything he was told by the authorities in the same way that Gordon Brown believed everything he was told by bankers.

  8. 9
    The Tit in No 10 says:

    But you do trust me – don’t you?

  9. 10
    shepherd says:

    While congratulations are in order Guido you should not forget that a large percentage of sheep trust the BeeBC as well.
    Are we little lambs who have lost their way?

    • 50
      Whiffen, But Not A Poof says:

      “Doomed from here to eternity,
      Lord have mercy on such as we,
      Baa baa baa…”

  10. 12
    Moussa Koussa says:

    Football fans should boycott “The Scum”.

    • 63
      Forkbender says:

      Nar they would not desert the Tit & Bum all that footy, pictures and not least the aforsaid tit & bum

  11. 13
    Moussa Koussa says:

    errrr didnt Bozzer recently start cozying up to Murdoch and his team of Mongs

    • 21
      1984 says:

      Labour was never supported by ‘The Sun’

      Labour has always been at war with ‘The Sun’.

      • 23
        Durr... says:

        What about B£liar then?

        • 25
          1984 says:

          Labour was never supported by ‘The Sun’.

          Labour has always been at war with ‘The Sun’.

          Time for the two minute hate.

          ‘We hate Murdoch. We hate the bankers..’

          Come on…

        • 26
          Political Cleansing says:

          Labour have witten the Blair years out of their history

          • says:

            And Brown was not at fault for the banking crashes yet, just like McKenzie with the police fiction, he equally trusted what he was being told by the bankers. Which one was the bigger fuckwit?

  12. 14
    keredybretsa says:

    Tabloid Blog or Blog Tabloid? Dead tree Blogging?

  13. 17
    Anonymous says:

    Bit cheeky Guido seeing as the figure who actually trust you rather than distrust was a lot lower? (4%?).

    You may not be the most distrusted but you’re one of the lowest trusted…

  14. 18
    annete curton says:

    I trust the BBC and the Guardian 100%.

  15. 19
    The 23% who distrust Guido says:

    So what do you expect when you poll the goyim ?

  16. 20
    bergen says:

    I’m surprised that the figure for the Express is so low. It’s absolutely mind-blowing drivel nowadays. It makes the Mail look like a newspaper. Thankfully it has fewer “Diana new witness” headlines lately but still seems to have the regular “House price crash” story. Utter garbage.

  17. 24
    Guido is the least trusted in the UK says:

    Populus asked the public sample: “To what extent, if at all, do you trust each of the following media outlets to report fairly and accurately?”. They were given the options: Trust completely, trust somewhat, neither trust nor distrust, distrust somewhat, distrust completely. The figure quoted is the percentage who said they either trust the outlet somewhat or completely.

    Guido Fawkes: 4%
    Facebook: 7%
    Twitter: 8%
    The Sun: 9%
    Daily Mirror: 13%
    Daily Express: 17%
    Daily Mail: 22%
    i: 25%
    The Times: 37%
    Daily Telegraph: 39%
    The Guardian: 39%
    The Today Programme: 40%
    The Independent: 41%
    Sky News: 46%
    Financial Times: 48%
    ITV News: 61%
    Channel 4 News: 61%
    BBC News: 73%

    • 31
      Thick as a Planck says:

      Thick as a Planck says:
      September 12, 2012 at 5:07 pm
      See 25 above

    • 40
      Mornington Crescent says:

      41% trust The Indescribablyboring, yet only 25% trust The i which is, er, the same fucking paper.

      And the number of people who trust this research? ’bout 0%, give or take.

  18. 28
    Whoops says:
  19. 30
    Thick as a Planck says:

    See 25 above

  20. 32
    jgm2 says:

    Reading the ‘Hillsborough’ Twitter-feed on t’BBC – lot’s of famous footballers giving it (eg)

    ‘ Former Liverpool player Stan Collymore

    tweets: Reading every page of the findings. Honestly can’t believe what I’m reading. Anyone should be terrified about the level of cover up/smears.

    I wonder will anybody be able to make the giant mental leaps required to explain how Tony Blair got exonerated over the Iraq enquiry. Or how Brown absolved himself from any blame over the ‘global economic disaster that started in America and has fuck all to do with me?’

    Hillsborough? Establishment cover-ups/smears?

    Tip of the ice-berg.

  21. 33
    The BBC Mong says:

    Ffs. People trust the BBC news! Fools.

    • 39
      Selohesra says:

      I trust the BBC to twist and mislead all items to show then in a leftie, greeny, anti Israeli. pro-Europe, anti banker, anti Romney, anti Enland slant

  22. 34
    Thick as a Planck says:

    Do you trust The Washington Post? Yes
    Have you ever read it? No

  23. 38
    Thick as a Planck says:

    Poop! Poop! Poop! Poop! What a stunning means of conducting a poll! … Oh, how its fenders gleamed and glowed! … That’s the Life on the Open Road

  24. 41 says:

    The biggest culprit in in all this is the state itself. And yet it is the loony left who think the state should have more control. More control over education and health. More control over industry and businesses. More nationalisation.

    The state is the enemy of freedom and the truth and the loony left are the soldiers of the state.

  25. 43
    Look out there's a Fat Wah coming says:

    Just took a quick peek at the innocence of Muslims on You tube to see what all the fuss is about and I can’t see what all the fuss is about. Wery touchy people.

    No doubt YouTube will take a commercial decision to ban it though.

  26. 48
    Freddie Fraudster says:

    I distrust them …..but I but them

  27. 49
    Tachybaptus says:

    Cutting the bottom off the graph so that it makes 59% look 8 times as big as 23% doesn’t inspire trust. It may be an old, old trick, but that doesn’t make it any better.

  28. 51
    YarnesfromHorsham says:

    Lets have a survey for the Police and MPs

  29. 54
    truth hurts says:

    FT, Independent and Guardian most trusted papers!!! You lot must be gutted. Didn’t expose that one Guido…

  30. 60
    Living in 98 percent white Merseyside says:

    As far as the Sun goes few people up here even know what it has said for the past 25 years. I expect local newsagents will have keep what few copies they order under the counter for the time being.

  31. 74
    mat says:

    Guido: seriously, please don’t split the axis like this. It makes your graphs look like they belong on a lib dem election leaflet.

  32. 76
    Gloone says:

    I love how on an infographic for communicating how honest he is, Guido has made the ‘distrust’ bar look more than 6 times smaller than it actually is.

  33. 77
    Referee says:

    Afraid you are the least trusted, Guido; but only because people instinctively trust least what they don’t know.
    Don’t try spinning it any other way – leave that to ‘The Open Road’, whose “Power,
    Principles and the Press” reports reeks of the kind of self-congratulatory jargon that might actually comfort client News Corp, it’s so inept!

  34. 78
    Jimmy says:

    Actually these numbers clearly demonstrate that guidophiles are far more credulous than taboid readers.

  35. 80
    FruityMartin says:

    I’lll buy the Sun when Kelvin gets ‘taken out’.

  36. 82
    Anonymous says:

    I trust the Sun as much as i trust any politicain,NONE !!!

  37. 83
    Really? I mean, really? says:

    I am a little be confused here.

    Press Gazette reported this: “The report singled out popular political blogger Guido Fawkes as even less trusted with 4 per cent trusting the Order-Order blog to report “fairly and accurately”.”

    Are you “feeling superior” now?

Media Reader

Jason Groves New Mail Deputy Pol Ed | MediaGuido
London Live Averaging Just 2,400 Viewers | Forbes
Ex-Sun Hack Cleared After 582 Days on Bail | MediaGuido
The Sun Remains Most Widely Read UK Title | Press Gazette
Sarah Wollaston’s Naming and Shaming of Bloggers | LibDemVoice
Guido Fawkes is Too Aggressive | The Times
Guardian April Fools Apology | Press Gazette
Jenni Russell and Her Child’s Godfather, Ed Miliband | Breitbart
Mirror’s Lazy Lie | Guardian
Mirror’s Weeping Child Picture Lying Lazy Journalism | Guardian
Coulson: Everything You Need to Know in 6 Seconds | MediaGuido

Guido-hot-button (1) Guido-hot-button (1)

Dan Hodges on Team Miliband:

“‘Poisonous’, was the picture painted by one former senior advisor. ‘Dysfunctional,’ said one shadow cabinet member. ‘A bunch of medieval courtiers, not an office,’ said another. The most positive description I could get was ‘It’s a work in progress. They’re learning. Slowly. But they are learning.’”

Nick Clegg says:

Do you want lies with that?

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