You would think that the lobbying group representing lobbyists would know how to check a press release before it’s sent out. What with being PR experts and all…

Not so with the Public Relations Consultants Association. Compare and contrast these two versions of their release from this afternoon. The first version has been pulled from their website…

Now you see it:

PRCA – PRCA calls for Chloe Smith to engage with the lobbying industry
Tue, 11 September 2012 

The PRCA has called for Chloe Smith, who has been handed the ministerial brief for the proposed statutory register of lobbyists, to listen and engage with the industry. Smith has joined the Cabinet Office from the Treasury, where she was best known for her poor performance when interviewed by Newsnight’s Jeremy Paxman. The minister takes over from Mark Harper, whose consultation proposals into a statutory register are still being considered following widespread criticism that it would not include in-house lobbyists.

Now you don’t:

PRCA – PRCA calls for Chloe Smith to engage with the lobbying industry
London, 11th September 

The PRCA has called for Chloe Smith, who has been handed the ministerial brief for the proposed statutory register of lobbyists, to listen and engage with the industry. Smith has joined the Cabinet Office from the Treasury to take over from Mark Harper, whose consultation proposals into a statutory register are still being considered following widespread criticism that it would not include in-house lobbyists.

Probably best not to take the mick out of the minister you will be trying to lobby…