September 5th, 2012

Partisan Charity Confirm Actors Played “Poor”

Save the Children’s new ad campaign about child poverty in Britain has a heartbreaking storyline:

“Alex pretends he is a brave prince. It’s a game his mum and dad have invented because they want to shield him from the reality of living in severe poverty — a reality shared by 1.6 million children in the UK. So instead of worrying about living in a freezing house with no heating, the brave prince imagines he has taken a journey to the Land of the Polar Bears. Instead of feeling sad because he doesn’t have a bed, the brave prince creates an indoor tent where he sleeps on his many adventures.”

Awkwardly the charity have just confirmed to Guido that young Alex literally was pretending to be a brave prince – he and his mother are actors. Not that Save the Children have acknowledged it in the ad or on their official YouTube page as you might expect from the charity. They would never get away with using child actors in a guilt-trip ad campaign in Africa, so how can they do it here?


  1. 1
    Kebab Time says:

    Most hire actors dont they?

    The NSPCC do ( actors have been hired to protect identities)

  2. 2
    Anonymous says:

    poor wee soul…..

  3. 3
    Hari & Penny says:

    This is acceptable.

  4. 4
    Anonymous says:

    poor wee soul….

  5. 5
    SP4BS says:

    you’re going to tell me next that my car insurance isn’t dealt with by a talking dog.

  6. 6
    freakybacon says:

    Child poverty= Down only to unfit, incompetent and failed parents.

  7. 7
    Jimmy says:

    You mean the people who appear in adverts are actors?

    Does anyone else know this?

    Another scoop!

  8. 8
    Who's Butch? says:

  9. 9
    These fucking sponging charities! says:

    BoJo warned us about these and other ‘Charity’ twisters way back back when he was at the Speccy, – and about the dosh quietly slipped to them by £ieBore, – how else can they afford those lengthy expensive TV ads?

    Guido – any chance you could delve further into these scams – and the regular TV helpings of emotional blackmail? Be great if you could.

    Animals / blick kids / …. the list goes on and on …

  10. 10
    Dark$ide says:

    Are they “Batshit Stupid”

    “So instead of worrying about living in a freezing house with no heating, the brave prince imagines he has taken a journey to the Land of the Polar Bears”

    As the Arctic is so warm.

    Bunch of idiots.

  11. 11
    Sue Doughty says:

    I thought Save the Children always did work in the UK as well as overseas.

  12. 12
    Steve Miliband says:

    The part of Ed Miliband is played by Len McCluskey

  13. 13
    These fucking sponging charities! says:

    Freaky – sorry – you dignify them by using the word ‘parents’.

    Breeders more like, – especially since there are well established ‘career’ paths for teen sluts – as I’m sure you know – something like

    ‘School’ (sic) >>>> teen preggers >>>>> council flat + all mod cons >>>> bennys >>>> preggers (poss by different bloke – who of course doesn’t stay around) >>> bigger flat + more bennys >>> until ….. preg #3 and the final helping of bennys and other goodys.

  14. 14
    David Minibanana says:

    It’s only a ‘bit’ part.

  15. 15
    It's all Thatcher's fault says:

    There’s a bloody echo in your head, bloody poor wee soul.

  16. 16
    Princess PoFace PollyTwaddle, talking down at people from her Ivory Tower says:

    Actually – I’m an actor! No sane person could do what I do!

  17. 17
    Anonymous says:

    So why is it ok for them to show real children in poverty when its overseas but in the UK they use actors?

  18. 18
    SP4BS says:

    You wouldn’t want to have real poor people in an advert after all.

    And I should know, I met some once.

  19. 19
    Broadsword calling Danny Boy says:

    You mean Chris Addison isn’t a crap insurance salesman? You’ll be telling me he’s a comedian next.

  20. 20
    Benny Fitz says:

    its dizgusting under the torries. iv ad to cut my sky subscribtion. i av to drink skol not stella. me plasma is only 42 inchez an we can on;ly go caravanning 4 tims. next they will be teking my brand new motability car. im entiotled to it coz of me knee

  21. 21
    P. Overty says:

    Why are they so poor if his dad goes to work??

    There are so many tax credits and benefit top-ups family allowance etc, the minimum they can be on is about 20k a year??

    It’s just looney-left propaganda! Don’t send ‘em a penny!

  22. 22
    SP4BS says:

    equity rules. they have non speaking parts.

  23. 23
    You there - at the back! says:


  24. 24
    Some Twat up North says:

    Can I send my £3.00 per month now? Will I get a Parker Pen? I, like Parky have travelled the world and met interesting people

  25. 25
    alex weir says:

    Scf – headed by justin forsyth, ex no 10 staffer under gordon brown and one of the brains behind make poverty history – is yet another of these fake organisations who would in fact be horrified if global poverty was eradicated.

    I guess also my dear fascist guido would be equally horrified?

    Alex weir, gaborone, botswana

  26. 26
    Sir William Waad says:

    Freezing building, no bed of my own, no toys, meagre food – reminds me of School.

  27. 27
    Chris Huhne says:

    Isn’t it?

  28. 28
    Bart Simpson says:

    It’s ok though because they have Sky TV, an X Box and two holidays a year. Oh and both mum and dad smoke 20 a day.

  29. 29
    Some Twat up North says:

    Apart from the bumming bit eh your Sirship lol

  30. 30
    PoPo says:

    These people are National Socialists

  31. 31
    Ex-Tory says:

    Having dealt with such charities as clients, a more appropiate video would show middle-class, leftie charity managers entertaining their suppliers, wasting the money donated suposedly for the poor. I once went to an Oxfam dinner, got smashed on all the free booze and they paid for the £90 cab home to the shires. Just look at where they have their offices; the trendiest, most expensive locations in London. hypocritical piss-takers.

  32. 32
    The Paragnostic says:


    In your world, maybe.

    Had they been forced to make a truthful version, then the brave little prince would look out over battlements of empty wine bottles and beer cans, across the wide vistas of empty pizza boxes and overflowing ashtrays created by his feckless parents.

    Honestly, with the benefits available to parents in this country, real child poverty is only possible due to the breeding of the dependent and those who feel entitled to everything though they do nothing.

    As for Africa – contraception is the answer, voluntary if possible but enforced if necessary.

  33. 33
    Philip Lord says:

    Guido you are weird. Do you think there are no children living in poverty in the UK?

  34. 34
    Ugga says:

    Gordon Brown was a fucking stupid person who dressed up as Prime Minister – So What!

  35. 35
    Sandra in Accounts says:

    I am genuinely sad that a worthy charity in Save The Children, a charity I have volunteered for and given money to for years has been hijacked by any [political movement.

    Gordon Browns henchmen and bully boys should be ashamed for tarnishing the reputation of STC.

    I will switch my charity donations and offer my time to othe genuine charitable concerns – not one that thinks it is ok to risk donations to score party political points.

  36. 36
    Anonymous says:

    Right wing Hunts

  37. 37
    Ex-Giver to Charities says:

    And the carpets – anything to tell us about the carpets – depth of pile etc? – and the upholstery – and the desks – and the computers? All plush that I’ve seen.

  38. 38
    Forkbender says:

    Yup, Guido does come up with some mindblowing stuff doesn’t he. If he could say that such peolpe do not excist or try to excist, fair enough. What would his Roman Catholic priest say to those the sorts of living conditions and whether they excist. In many ways it is like him coming out with those statues in the roman catholic churches are made of stone or plaster of paris.

  39. 39
    Right wing Hunt says:

    PING! – gotcha pinko!

  40. 40
    alex weir says:

    Having dealt with such charities in africa, and also with DFID, i agree 100%

  41. 41
    Scum-Watch says:

    Only out of parental choice, or through their single mothers dr*ug habit

  42. 42
    PitPony says:

    Why did they have to use a posh kid?
    Maybe an authentic working class poor kid might have upset their middle class sensibilities

  43. 43
    Big Momma says:

    Surely the Advertising Standards Authority should have complaints and give a ruling on this one?
    Trying to get money by false pretenses – surely some form of crime.
    If they were bankers the country (and Labour) would be in uproar.
    Guido should present a petition link to the ASA so we can use it to make a complaint?

  44. 44
    Archer Karcher says:

    Err, what part of actor do you not understand?

  45. 45
    Dragonfly says:

    What is the CEO of Save the Children paid?

  46. 46
    Forkbender says:

    BoJo as you call him has never needed the help of such charities, born with a silver spoon in his mouth, so what does BoJo know of anything beyond his small circle of Bullingdon Boys. I have never had to use such charities, thank God, but there are quite a few families in such positions and I have been to homes of very poor people (poverty is relative to the average standard of living in a country or area). People with any sense know the folks in those ads are actors they have to portray the people that do excist in those conditions, just hope and pray that no one on this blog loses their job and has to try to keep their families together, the next big recession will hit LONDON it has moved further south with each successive recession.

  47. 47
    Archer Karcher says:

    We’re dealing with a gullible tool here, anony’ll probably give a donation to Equity to save the wee bairn. Yep, he’s THAT stupid.

  48. 48
    Forkbender says:

    They do

  49. 49
    Big Momma says:

    And he and other directors are ex Oxfam so have the loony left also taken over that “charity”?
    Could these left wing managed charities be syphoning money and influence to the Labour party? Time to look at their real status and forget the light touch regulatory framework?

  50. 50
    SP4BS says:

    you really have plonked that message in the wrong place haven’t you?

  51. 51
    Knob jockey says:

    Now that really is butch.

  52. 52
    Pundit Too says:

    Do we have yet another Pilgrim story in the making with charity mismanagement?

  53. 53
    Anon E Mouse says:

    Nor forgetting the The Red Flag playing in the background

  54. 54
    SP4BS says:

    I note that the house is a council flat, and its got very nice new upvc double glazing at the end. That should be quite cheap to heat.

  55. 55
    just saying says:

    The advert falsely claims the kid lives in poverty.
    That is a clear lie and as such must break advertising rules.

  56. 56
    Archer Karcher says:

    Why stop at three?

    The benefits system rewards fecklessness and fecundity with endless cash and benefits.
    Frankly, if you are uneducated, unemployable, lazy or parasitic in nature, you would have to be a mug to work down at Tesco to make ends meet.

    Nah, just get pregnant five or six times and get given ‘free’ by the state, the equivalent of £50K a year.

  57. 57
    Slippery Slope says:

    Agreed. This has got to be the biggest con going.

    No money left for food? Perhaps mommy and daddy shouldn’t have spent it all on booze, fags, drugs, the lottery, and trips to the betting shop. It makes my blood boil just thinking about it.

    And by ‘food’ I suppose they mean take-aways or ready meals from the supermarket. Because nobody can be bothered to learn to cook from scratch with a few cheap ingredients can they, even when they’ve got sod-all to do all day.

  58. 58
    just s says:

    Boris has also worked for his money,not claimed from the state.

  59. 59
    Slippery Slope says:

    I certainly won’t.

  60. 60
    Guido's Research Department. says:

    We’ve just learned he’s really a Labour Spad. We’re saving it for the Star column though.

  61. 61
    Ed Miliband says:

    Please don’t mention my role regarding forcing millions into fuel poverty.

  62. 62
    Slippery Slope says:

    ‘Poverty’ being defined as.. Not being in possession of a laptop? iphone? Season ticket to a Premier League club? (Definition supplied by BBC.)

  63. 63
  64. 64
    Forkbender says:

    Wow if that is the case this dad is working 63 hours per week if he has no holidays and 68 hours if he has 28 days holiday per year on basic minimum wage, we are not talking policemen, teachers etc, here, I don’t know where you work, if you do work, but I would guess you income is a lot more than £20,000 pa. You talk like that politician was on about a couple of years ago when he was saying that he was with all that “work” he was working for less than the basic minimum wage

  65. 65
    Forkbender says:

    Nar, Parky is what is called a professional Yorkshireman

  66. 66
    Slippery Slope says:

    And all he’s doing is telling the truth about how these ‘charities’ are run.

    I’m goiing to cancel my monthly donation now, anyway. If they’ve got political affiliations, they should be displayed on the advert.

  67. 67
    Anonymous says:

    According to STC spokeswoman Arlene Phillips on the BBC today,poverty is if you don’t have a telly or computer.

  68. 68
    Slippery Slope says:

    And this advert has no political agenda? Telling people that children are starving in Britain, now (allegedly)?

  69. 69
    Slippery Slope says:


  70. 70
    Forkbender says:

    Reminds me of the junior school I used to go to in winter, large classroom a coal fire to heat each class, outside toilets, ok if you wanted a jimmy riddle , not so good if you wanted to do a gordon, frozen solid, still you got by

  71. 71
    Slippery Slope says:

    Join the club.

  72. 72
    Professor Sir Michael Aaronson says:


  73. 73
    Forkbender says:

    Of course you know some personally

  74. 74
    Laughing hangman says:

    About £73,000 a year too much

  75. 75
    Slippery Slope says:

    Sorry, forgot the Sky subscription, didn’t I. Got to have all your little pleasures, haven’t you?

  76. 76
    feel good... says:

    a lie is a lie. it closes the heart.
    Being vulnerable is the new invulnerable?

  77. 77
    kinnochio says:

    I’m totally and utterly disgusted by your disparagement of actors. Actors, whether playing the part of Tiny Tim Cratchet or playing the part of the caring statesmen from humble Welsh origins their sincerity and integrity entitles them to a life of luxury at your expense..

  78. 78
    Weary of the UK says:

    Not directly on topic, but I used to contribute to ‘Help the Aged’, the UK charity. I declined to contribute to ‘Age Concern’ since I was aware that much of their funds went outside our country to places able, for example, to fund their own space programme etc.
    They merged a couple of years ago to form ‘Age UK’ so there is no longer any guarantee that contributions help the elderly of the UK. I therefore no longer contribute and choose small local charities instead where I know that resources are devoted to our own people.
    No doubt the executives of the combined organisation awarded themselves large rises because their jobs are so much ‘bigger’.

  79. 79
    Forkbender says:

    I personally do not know of any, that is not to say they do not excist, I have never had any kids because my income was never great enough to get married and have any kids but that is me. If we can not look after the kids we have got can we dictate to others coming into the country be they from Ireland or anywhere else.

  80. 80
    Gonkione says:

    There is no “c” in exist

  81. 81
    72 virgins says:

    Well, get a better job and fund your pet charity yourself.

  82. 82
    Jeremy Clarkson says:

    I’ve just been reading the Guardian comments column on this news subject and those loony lefties make me sick. I want round them up, take them outside and shoot the lot of them.

  83. 83
    Gordon says:


    I’ve got piles. Nursie says she saw them when she was wiping my bottom.

  84. 84
    Rupert my Hero says:

    Oh what a joy it is to be English, one of the benefits, the most beautiful language on Earth… A myriad of descriptive words to enhance, ridicule and crituque…

    Reference this Organisation & Advertisement, I leave it to others eloquence, that they might expand on words like :

    Drivel, Crap and Humbug.

  85. 85
    Sylvia Young says:

    We only do posh now. We tried doing working class with Amy Winehouse but that turned out to be a bit of a disaster.

  86. 86
    Fast show person says:

  87. 87
    Rupert my Hero says:

    So a ” Gay Gordon ” is a happy Shite

  88. 88
    Geo says:

    perhaps some of the poor kiddies parents can spend less on beery nights out, full sky subscriptions, ciggies and spend it on food… thats what I have to do due to all the fraking taxes I pay and I have enough to eat.

  89. 89
    stroppycow says:

    What about credit for the mobile(s)?

  90. 90
    Old Tory Bigot says:

    I love the idea that the little prince has a mummy AND… A DADDY.

    That’s a bit patriarchal and recationary isn’t it, having a daddy?

  91. 91
    Too Many Already says:

    With the world’s population as it is, I think they should pay for every child they spawn, not get fucking handouts.

  92. 92
    Popeye says:

    It has been revealed that Save the Children base their “facts” on anyone below £17000 income is poverty stricken.
    Most of the people I know have never had anything close to £17000 and not one of them consider themselves poverty stricken
    So it looks like the bums paradise rising again.

  93. 93
    bald old git says:

    Interesting. Guido writes the story as though there’s some concealment about the fact that the characters are actors. But having just (about 7.30pm) watched the video on the Save the children website, it makes it clear right at the end of the film that they are actors.

    Interestingly, Guido’s video link doesn’t work.

    Could it be that they’ve added a caption at the end of the film to clarify the position? And this would be in response to Guido’s enquiry? Result, I think. Can anyone confirm whether tehre was an original version of the film?

    Oh; and I can tell far worse stories about genuine poverty in the UK involving children; and if SCF had simply reported the existence of it and asked for money people would have supported it.

    But the entirely gratuitous quote in the press release about ‘the cuts’ simply confirms that the exercise is related to politics. Not even clever – they’ve built in a liability in the campaign before they start.

  94. 94
    Camilla Parkerarse-Down says:

    Charles has a man who could help. He will send him round once he has put the paste on the brush

  95. 95
    Anonymous says:

    Deary me Guido desperately clutching at straws today. How many more articles is he going to write trying to discredit the very real problem of child poverty?

    Actors were used, great stuff, I suppose that means it doesn’t exist.

    Plenty of charities use actors in their ads. The NSPCC doesn’t feature real victims in the care homes. The one about domestic violence has a girl from Coronation Street in it ffs!

    I suppose that is proof women don’t really get beat up by their partners.

  96. 96
    Snark666 says:

    The video seems to have been removed – try this:

  97. 97
    JH says:

    Oooh, quick, someone* give these poor downtrodden ‘families’ vast gobs of cash so they can live in blissful moral hazard and complete impunity from the consequences of the arsehole decisions of the parent/s on a daily basis.

    *The net taxpayer. Come on, hand it over. Trayvon wants an iPhone 5.

  98. 98
    headmistress says:

    “crituque” makes a useful addition to the language too!

    Suggestions as to its meaning?

  99. 99
    Double Tap says:

    Nor ‘fake.’

  100. 100
    Dick Shunery says:

    No. A ‘happy shite’ is someone who has just disposed of a number of people with a sunny disposition. Usually by explosion.

  101. 101
    Jane says:

    And where did your parents go wrong, I wonder? Or did you manage this by yourself?

    I live in an area where jobs are few and far between and not so long ago a minimum wage part-time job attracted around 50 applicants. There are plenty competent, fit parents round here, doing their best for their children but still struggling to make ends meet.

    A bit less prejudice and a bit more evidence might make you more persuasive and sound less inadequate.

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