Guardian Management Restructuring Announced
Prioritises Not-So-Dead-Tree Edition

Guido understands an email went out to Guardian staff yesterday informing them that there is to be a ‘management restructuring’.. to achieve ‘a renewed focus on protecting and developing our print revenue’. Managing the decline might be more accurate.

Guido’s source thinks this is Rusbridger and the controlling clique on the board realising he’s spent shedloads too much on his over-staffed online folie de grandeur and presages a shift back to basics – the dead tree edition of the Guardian still brings in 75% of the revenue. For now…

UPDATE: Meanwhile the Guardian‘s head of media has been analysing the lads’ mag market.

If he’s using that logic for Nuts and co., he might want to have a look at the figures showing his own paper’s decline. In June the Guardian sold 211,911 copies, a 17.5% drop year-on-year.  Things are not all fine and Dandy… 



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GuidoFawkes Quote of the Day

Adam Spiegel, producer of Nazi themed “The Producers” musical says…

“Margate seemed a perfect place to start the promotion. I’m disappointed but not entirely surprised to see that UKIP are trying to hitch a publicity ride on the back of the show.”

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