Guardian Management Restructuring Announced
Prioritises Not-So-Dead-Tree Edition

Guido understands an email went out to Guardian staff yesterday informing them that there is to be a ‘management restructuring’.. to achieve ‘a renewed focus on protecting and developing our print revenue’. Managing the decline might be more accurate.

Guido’s source thinks this is Rusbridger and the controlling clique on the board realising he’s spent shedloads too much on his over-staffed online folie de grandeur and presages a shift back to basics – the dead tree edition of the Guardian still brings in 75% of the revenue. For now…

UPDATE: Meanwhile the Guardian‘s head of media has been analysing the lads’ mag market.

If he’s using that logic for Nuts and co., he might want to have a look at the figures showing his own paper’s decline. In June the Guardian sold 211,911 copies, a 17.5% drop year-on-year.  Things are not all fine and Dandy… 



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Quote of the Day

Janan Ganesh on Labour’s soft left

“Ms Cooper does not believe the previous Labour government was wrong to run a fiscal deficit after 15 years of economic growth. Both she and Mr Burnham think families should be entitled to tax credits for a third child. These views are not mad. They are just a bit too left-wing for Britain. For any serious party, that amounts to the same thing. The soft left is more electable than the hard left but then Mars is more habitable than Neptune: neither planet will host human life anytime soon.”

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