Media watchers will have followed last week’s Kafkaesque story that Northcliffe Media, the Daily Mail subsidiary newspaper group, are taking legal action against the owner of a spoof account parodying chief executive Steve Auckland. Twitter were handed a subpoena in California ordering them to release all records held on the anonymous tweeter after Northcliffe failed to see the funny side. The deadline against twitter is next week, and Guido has got hold of the subpoena:
Guido understands that Auckland has launched a witch hunt to determine if the tweeter is either an employee or being fed information from inside one of their newsrooms. A number of a senior executives have been questioned over their knowledge of the account and whether they have had any involvement with it, while IT sweeps have taken place to try and establish where the tweeter is getting his information. The sense of humour failure of the century.