July 13th, 2012

Guido is Thrashing Rentoul and Rawnsley

Year-on-year newspaper sales for the Sundays have been released this afternoon and Guido is pleased to report good news for the Daily Star Sunday. Guido’s Sunday rivals have all taken a battering over the last 12 months: Sunday Times 870,000 (-8.3%),  Sunday Telegraph 439,000 (-3.8%), Observer 244,000 (-10%),  Independent on Sunday 67,000 (-5%),  Sun on Sunday 2.19 m (n/a), Mail on Sunday 1.82 m (-5.4%), Sunday Mirror 1.09 m (+0.1%),  Sunday Express 513,000 (-4.9%), Sunday People: 450,000 (-5.2%). Ouch.

Meanwhile the Daily Star Sunday has recorded a huge 54.7% increase in readers year-on-year, selling 473,000 papers on an average Sunday in the last month. That achievement is an absolute success despite the launch of the Sun on Sunday. The replacement for the News of the World hit the circulation of the Mail on SundaySunday Mirror,  Sunday Express and Sunday People hard, only the Star held on to substantial gains.

Guido’s Sunday column readership is almost twice that of  Rentoul and Rawnsley combined…


  1. 1
    Reader says:

    Are you going to thank readers that buy it?


    • 8
      John Terry is innocent! says:

      Back of the net!!!!

      One in the eye for multi-culti establishment!

      There’s only one John Terry!
      There’s only one John Terry!
      There’s only one John Terry!


      • 11
        Blowing Whistles says:

        A proper court of law should have seen him come before a Crown Court Jury.


        • 51
          Archer Karcher says:

          Are you for real? FFS, locking people up for saying something others may not like is, well, so very soviet era commieland and frankly, has no place in a society that dares to call itself even nominally free.


          • Col Nut says:

            Agree. Load of politically correct bollocks about nothing at all. Many footballers, including Terry and Ferdinand are foul mouthed gits regardless of colour. It’s one of the delights of multi-cultural Britain and equal opportunities.


      • 17
        The BBC/Guardian Axis of Evil says:



        • 30
          Rat's arse says:

          I noticed that when John Terry was acquitted, the BBC interviewed a blac.k man who was allowed to spout off for 17 minutes about ‘r.a.c.i.s.m.’.

          I always thought an acquittal meant you have no case to answer.

          Harpic Harriet didn’t like the verdict either!

          Would these people be so vocal if it was a white person being rac.ia.lly abused, and don’t tell me it doesn’t happen – ask Diane Fatbutt. I suppose it’s ok when the shoe is on the other foot.


          • Lee Grasper says:

            Only white people can be racist.


          • Tay King-dePisse says:

            Somebody shoulda told Piers Morgan about that acquittal bit– here he is going after Robert Blake about the murder of Blake’s wife:

            Piers wonders why he can’t attract an audience– oh, I don’t know, putting on an unpleasant idiot that most people had forgotten about, ya think that might play into it?


      • 25
        Ah! Monika says:

        Technology could sort this out.
        Digital Recorders in balls. Simps.
        Hawk Voice.


      • 41
        Suarez says:



        • 47
          Lord Scalded Bollock says:

          To celebrate his not guilty verdict, John Terry has invited all the black players from Chelsea Football club to his mansion.

          Their duties will include serving guests drinks and parking their cars .


  2. 2
    Joss Taskin says:

    Is that 437k or just 437 papers ?


    • 83
      Forkbender says:

      It’s the tit and bum that sells it Guido, take that out of the Star and watch the figures drop, I notice that the Star’s stablemate the (S)Express, is also losing circulation but there is no tit and bum there. Maybe the reason the others are losing circulation is the price asked for masses of paper, the Sunday Express the year before you were born Guido cost 6d, how times have changed. I still see people coming out of the newsagents with sheaves of newprint under their arms, not many actually showing the Sunday Star.


      • 87
        Airey Belvoir says:

        I’m surprised that Guido bigs up his work for the porn Baron so much. The money must be agreeable, but the Sunday Star is a great steaming pile of mammary- laden shite which most educated people would be ashamed to be seen within ten yards of.


        • 89
          Karl Marx was right-wing says:

          ‘Educated people’ aren’t his audience though, are they?


          • Anonymous says:

            if they were they would notice that despite the “massive” increase most of the more popular Sundays are still outselling the star by a big margin.


  3. 3
    Tits oot fer the lads says:

    And the demographics?


    • 10
      Tractor Production Stats says:

      Good point.
      Demographics affect the CPM (CPT) which is where the money is


    • 13
      Tom Tomos says:

      Exactly. Purchases don’t equate with readers. Perhaps some of them can read, but, really….


      • 52
        Total 'Guido' readership: 0.0 says:

        Too true.

        “Guido’s Sunday column readership is almost twice that of Rentoul and Rawnsley combined…”


        Guido’s Sunday ‘readership’ buy the comic paper, wank over the tits then chuck the comic paper in the bin, perhaps after wiping their bottoms with it.


    • 57
      Tay King-dePisse says:

      In all seriousness (despite the moniker), you’ve got to account for the “99 Bottles of Beer” circulation, don’t you? I.E., “take one down and pass it around”? How many pairs of hands does each particular fishwrap go through and (except maybe for people like Gordon Brown) how many pairs of eyes view each particular copy? I mean, I could see one of these papers claiming that several old farts might read the same copy on a given Sunday at their home for the elderly, for example. Does anyone know the family composition of households that have it delivered v. that of the many people who buy it from a shop selling it? That mong MP on the train– the whole point there was that he was reading a paper without having bought it! I don’t trust circulation figures to tell you the whole story as to readership; however, it’s how many copies are purchased that determines whether a newspaper is profitable, unprofitable, or in the case of one particular rag, definitely in need of their subsidy, and I suppose that’s all you can go by.


  4. 4
    Anonymous Mk11 says:

    Can you get the Star on Sunday to run a EU referendum campaign, seeing as Ed Miliband has ruled one out now.



  5. 5
    John Terry says:

    I told you I wasn’t guilty of racial abuse.


    • 6
      Troll says:

      troll de lol de lol


    • 48
      Anton Ferdinand says:

      Can I have a new race card please? This one doesn’t seem to work any more.


    • 68
      John Terry's legal team says:

      And that will be £250,000 Mr Terry and you have 14 days to pay it or else.

      ‘Money for old rope eh what a business’ oh no did I post that as well… oh damn!


  6. 7
    Tony M says:

    Rawnsley is a prick.


    • 19
      Blowing Whistles says:

      You’ve been too nice to him that’s not good enough.

      He is a pompous, arrogant, jumped up, pontificating, self obssessed, egotisticle maniac – who loves the sound of his own voice.


      • 85
        Forkbender says:

        And does not like Gordon Brown, brown has never forgiven him for writing that book released just before the general election


    • 75
      The Beatles says:

      Who are Rentoul and Rawnsley?


      • 79
        Blowing Whistles says:

        Rent… a marxist commie dupe ‘tool’ and rent a raw marxist commie dupe ‘fool’



  7. 9
    Another Engineer says:

    Statistical assumptions not backed up by evidence:

    1 – People who buy the Daily Star actually read it


    • 12
      Another Engineer says:

      PS Thanks for the caption competition prize though – shall I post it through Ed M’s door when I’ve finished reading?


    • 14
      I buy it for the pictures says:

      or can actually read


      • 53
        Typical Daily Star Sunday reader says:

        i by it 2 look at pics of tits n selebrity’s.


        • 78
          Handycock (Teen Fondler) says:

          I read the Daily Star Sunday as do most of the people who vote for me in Portsmouth. No higher recommendation can therefore be given to any Sunday newspaper. Boaz.


  8. 15
    Redtop says:

    To be fair though Guido, Rentoul and Rawnsley are just one pair of tits, you have access to far more in the Star on Sunday!


    • 86
      Forkbender says:

      And if Guido is a really good boy, his uncle Desmond will let him attend a photo-shoot of a few models. You have to give it to the lad he is promoting the Sunday Star for all he is worth (with his column in mind) surely that is worth a pat on the back from uncle Desmond.


  9. 16
    UKIP.i.am says:

    Daily Star Sunday wins on points.


  10. 18
  11. 21
    I don't need no doctor says:

    How can John Terry have been found not guilty. What a joke.


  12. 23
    The BBC can take their Old Bags and the magic mong and get out of MY life. Pay me damages. says:

    Well done Guido.


  13. 24
    trollhunter says:

    Can all the Daily Star Sunday buyers actually read?


    • 35
      numpty says:

      Oi buys it, but its hard to hold as my knuckles are all raw threw dragging on the floor


      • 58
        Archer Karcher says:

        I detect a note of bitter jealousy here. The oh so precious, right on, holier than thou, endlessly hectoring Guardian and Independent, outsold by a huge margin by some obscure tabloid.

        Must hurt eh guys?


    • 49
      UKIP.i.am says:

      They are probably far more likely to read it than those who buy crap like the Guardian only so they can be seen having it with them. They might just as well wave a red flag with a hammer and sickle on it.


    • 64
      National Socialist says:

      Come on they buy it for the pictures.


  14. 26
    A stinking old socialist bag says:

    I buy the Mirror and I vote. Like my hairdo. I look a woolly sheep. Baah!


  15. 28
    A stinking old socialist bag says:

    I buy the Mirror and I vote Labour. Like my hairdo? I look a woolly sheep. Baah!


  16. 29

    Well done from me too Guido. When will you get your telly program? That would be worth watching.


  17. 31
    Fact says:

    You choose to be offended, so therefore it is your problem.


    • 36
      Guido's constituency says:

      Wasn’t offended, more amused by the constant protestations that these comments aren’t littered with rabid racists. At least be honest about it. I’d have far more respect if posters were direct and honest.


      • 39
        Fact says:

        I don`t really care. how people choose to use their freedom of speech is no concern to me.


      • 45
        UKIP.i.am says:

        I’d have had more respect for Ferdinand if he hadn’t payed the race card after all the goading and insults that he let fly at Terry. But that’s ok cos Terry is white. There are plenty of decent black players in the Football league who don’t play the race and victim card. They are the ones who get my respect. Well you did ask for honesty.


        • 54
          Rat's arse says:

          +100 UKIP. Well said. This ‘r.a.c.e. card’ is getting ridiculous and is used so much, that it is making people feel very angry and making people dislike the b.lacks which is unfortunate, but enough is enough!


        • 59
          Mr Gove A.K.A Pob says:

          “I’d have had more respect for Ferdinand if he hadn’t payed the race card after all the goading and insults that he let fly at Terry.”

          Shagging your team mate (and supposed very good friend) is worthy of an insult and invective.

          Being born mixed race not so much, although I can imagine many of the posters on here would disagree.


      • 73
        Anonymous says:

        Should married politicians be frank & earnest or is it better for one of them to be a woman?


  18. 32
    Redtop says:

    Missing you already!


  19. 33
    Mr Gove A.K.A Pob says:

    yes guido, I’m sure Rawnsley and Rentoul are just desperate to be paid by a pornographer to write a column for that shit rag you seem so desperately proud of. I doubt they have much status anxiety when they look at what you’re ‘achieving’ with your writings.

    Bizzare given your oft repeated use of the phrase dead tree press that you somehow imagine you’re getting more exposure in a crappy tit rag than someone like Rawnsley who writes for a publication who’s website gets 4 million hits a day.

    btw I’m not convinced the dribbling morons who buy the Daily star on Sunday read the politics column


  20. 34
    sockpuppet #4 says:

    Blowing your own vuvuzela again.

    So the sales are all down to you, and nothing to do with the NoTW going (errrr….ah why not) tits up.


  21. 38
    Redtop says:

    If you want to see a neanderthal……



  22. 56
    Ed Balls - Shallow Chancer says:

    Isn’t that Michael Foot ?


  23. 61
    Salad Dodger says:

    Surely no one in their right mind spends money on the Star. The Morning Star offers a more intellectual read


  24. 63
    White Honky says:

    Am I a racist?


  25. 69
    C5 Politics says:

    Channel 5 could do with a good politics show. Daily Politics and This Week are pants.


  26. 70
    Gordon Brown says:

    I’m on UNOWHAT! Tony and Cherie won’t like that.


  27. 71
    Brown Out and pay me damages says:

    Guido must be chuffed with himself. :)


  28. 74
    Flabby Abbott says:

    I am fed up with Blacks playing the race card when it suits them. They are willing to stamp over other people’s civil rights when it suits their agenda. Dianne Abbot is the biggest hypocrite when it comes to racism and civil rights. She has no respect for white civil rights whatsoever.
    Further, the fact is, she is just a few pounds short from being classed obese and she is Labour’s health minister. Labour think fat is ok. No wonder the country is on the brink of an obesity outbreak. Labour are feeding them junk role models.


  29. 80
    Lady Virginia Droit de Seigneur says:

    Guido – this is very embarrassing for you.

    I mean shilling for Dirty Desmond is bad enough but you now seem to want to be the captain of his team.

    I suggest you go drinking with Derek Draper cos that’s about the level you’ll be if you keep this up.


  30. 91
    Anonymous says:

    The hypocrisy of someone constantly proclaiming the gradual demise of the ‘dead tree press’ is now publicising the increase in circulation of a member of that ‘dead sea press’.

    Nothing like a column and a bit of cash to change ones opinion.


  31. 92
    Jimmy says:

    Oddly enough although the Star on Sunday’s circulation shot up after the closure of the screws, the year on year figures mask the fact that since Guido joined, the numbers seem to be going down again.


  32. 94
    making dosh from porn says:

    The Star has the biggest tits.


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