June 28th, 2012

Price Hikes at News International – Sun Doubles in Price

News International boss Tom Mockridge has written to staff this morning:

“I’d like you to know about changes to the cover price of two of our titles that will come into effect next week.

From Monday, The Sun will rise to 40 pence.  The Sunday Times will increase to £2.50 on July 8. There will be no change in the cover price of The Times.

They remain exceptional value and the undisputed market leaders in their respective fields.  The Sun will still be cheaper than most of its rivals and we will continue to deliver innovative and compelling products, journalism and marketing to draw in new readers and hold on to our loyal followers. 

We have agreed these changes to put the papers and the company on a secure footing for the future and to ensure that we can continue to invest in the first-class journalism that characterises our brand.”

Some will take issue with that last sentence…


  1. 1
    Lord Scalded Bollock says:

    The “dead tree press” is dead.

    Long live the “dead tree press”

  2. 2
    Tooth fairy says:

    They have to raise the cash to pay off the Celebs after hacking their phones!! No free lunches after all.

  3. 3
    Cato Street Conspirator says:

    Reading between the lines: The Sun will be closing or will be sold off by Murdoch in a couple of years.

  4. 4
    Jimmy says:

    For balance he should lose some titles. Nationalised – let the BBC compete with Murdoch.

  5. 5

    +1. First round of job losses should follow shortly. One of the few times we’ll agree about anything.

  6. 6
    Aaron D Highside says:

    Page 3 girls will be limited to 34B

  7. 7

    Now you’re being silly. The whole point of Labour”s NI pogrom is to ensure that the BBC has no competition.

  8. 8

    No anorexic models in the Sun. Readers demand pictures of young ladies in the full flower of woman-hood.

  9. 9
    UKIP.I.AM says:

    For balance let Fox News compete with the far left BBC on equal terms.

  10. 10
    jgm2 says:

    Troll on.

  11. 11
    Theresa May says:

    Today I am able to confirm that the name of the prisoner who escaped from Pentonville is Norman Stanley Fletcher.

  12. 12
    jgm2 says:

    Reading ‘Private Eye’ it seems that none of the national newspapers app*ear to have any journalists left at all. It seems that every time I open it (PE) some newspaper or other is firing another 200 journalists.

    The thing that amazes me is, given the investigative output during the Imbecile years, the news that there were hundreds of journalists allegedly employed all through 1997 – 2010. Yet not one of them seemed capable of drawing the voters attention to the fact that the Maximum Imbecile was systematically fucking the UK economy.

    Journalists? I’ve shit better journalists.

  13. 13
    jgm2 says:

    He’s been inside for 34 years. Who did he kill? A policeman? A judge? An MP? Normally you only get 12 years for a common-or-garden murder unless it’s one of the super-citizens. One of our ‘betters’. One of the special ones.

  14. 14
    The Angel of Dearth says:

    “They remain exceptional value”

    Like fuck they do. I only get the Sunday Times to read Jeremy Clarkson’s article, and his car review, and Rod Liddle’s page (but that’s often pretty dull, TBH).

    The rest of the paper – all four oak trees of it – ends up (unread) underneath the cat litter tray.

    £2.50 for that? In your dreams, Tom Mockridge.

  15. 15
    The Angel of Dearth says:

    “They remain exceptional value”

    Like f*ck they do. I only get the Sunday Times to read Jeremy Clarkson’s article, and his car review, and R*od Li*ddle’s page (but that’s often pretty dull, TBH).

    The rest of the paper – all four oak trees of it – ends up (unread) underneath the cat litter tray.

    £2.50 for that? In your dreams, Tom Mockridge.

    (Is “R*d L*ddle really on the mo*d b*t’s list??)

  16. 16
    Blowing Whistles says:

    The last sentence indeed says

    ” … first class journalism that characterises our brand”

    Narcissism still continues at NI then.

  17. 17
    tottenham chutzpah says:

    ‘innovative & compelling products’

    what sort of compulsion?

    will NewsCorpse be keeping quiet about the ‘innovations?’

    they can’t include phone-hacking, thats been going on for years

  18. 18
    Biased Bercow says:

    Sensationalist journalism from Guido: The Sun is currently 30p so it has not DOUBLED in price. It has increased by 33% however

  19. 19
    Disgruntled Sheffielder says:

    Too expensive for the cat litter tray now – will have to find something else

  20. 20
    Tay King-dePisse says:

    Old Jimbo advocating corporate downsizing– stop the bloody presses!
    Which, incidentally, is what Jimbo would like to see happen at NI.

  21. 21
    keredybretsa says:

    Now that was a nice long last sentence.

Media Reader

Newspapers No Longer Willing to Toe Party Line | Roy Greenslade
London Live to Cut 20 Staff to Buy in More Content | Press Gazette
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Mirror Hacking: 50 Legal Action Claims | Press Gazette
45 Mirror Group Stories Linked to Phone-Hacking | Press Gazette
We Must Not Call Charlie Hebdo Killers ‘terrorists’ | Telegraph
Page 3 and the Art of the Self-Pity Statement | Guardian
Here is What a 7 Way Debate Sounds Like | BBC
Poll: Sun Readers Want Page 3 to Stay | Business Insider
The Sun: An Apology | Press Gazette
More Women Prosecuted For Telly Tax | Mail

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