News Brands Eclipse Newspapers
Newspaper Industry Officially Accepts Dead Tree Press Finished

In January 2010 Guido gave a presentation at Microsoft’s HQ to the Online Journalism Association, the thesis was that newspapers as we know them will die and journalism would thrive. Guido’s pitch was that the old deadline based “news cycle” is being replaced by “news streams” and that newspapers as we know them will be replaced by “news brands”.

Today the industry trade body for the dead tree press, the Newspaper Marketing Association, accepted the thesis and announced it is renaming itself “Newsworks”, dropping dead entirely the word “newspaper”. CEO Rufus Olins says “We need to start thinking differently… It’s all about newsbrands, about delivering content through a range of platforms.” Guido thinks we can only measure the strength of news brands in terms of their mindshare. The broadsheets – Guardian, Times, Indy – all lose money and are more akin to vanity publishing than profit motivated businesses. It is about who they reach and how much they influence their consumers.

As the news industry and more importantly – from a financial perspective – the advertising industry comes to realise that online and print consumers are fungible, reality starts to hit home. In under a decade this blog has become as strong a news brand in our field in terms of readership and mindshare as the New Statesman, hell we’re part way through a reverse-takeover of The Spectator. The great thing for consumers is that because of low barriers to entry, we have an ever more competitive, pluralist, thriving free market in news. Without slaughtering trees…



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Labour MP Jamie Reed:

“I apologise to every man, woman and child in this country who needs a Labour government.”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

£500,000 EXPENSES FRAUDSTER MEP JAILED £500,000 EXPENSES FRAUDSTER MEP JAILED
SEUMAS MILNE PRAISES HAMAS SEUMAS MILNE PRAISES HAMAS
ALLEGED GRANNY BASHER MP IN COURT TODAY ALLEGED GRANNY BASHER MP IN COURT TODAY
CORBYN AGREES BBC ARE “ZIONIST LIARS” CORBYN AGREES BBC ARE “ZIONIST LIARS”
LABOUR IN CRISIS LABOUR IN CRISIS
KHAN ON KEN, KEN ON KHAN KHAN ON KEN, KEN ON KHAN
CORBYN’S CALLAGHAN MOMENT CORBYN’S CALLAGHAN MOMENT
BERNARD JENKIN ACCUSES NO. 10 OF CASH FOR QUESTIONS BERNARD JENKIN ACCUSES NO. 10 OF CASH FOR QUESTIONS
JOHN MANN TELLS KEN “YOU’RE A F**KING DISGRACE” JOHN MANN TELLS KEN “YOU’RE A F**KING DISGRACE”
KHAN CAMPAIGNED FOR NAZ SHAH, DEFENDED KEN ON ANTI-SEMITISM KHAN CAMPAIGNED FOR NAZ SHAH, DEFENDED KEN ON ANTI-SEMITISM
KEN: “HITLER WAS SUPPORTING ZIONISM” KEN: “HITLER WAS SUPPORTING ZIONISM”
NEUBERGER AND LEVY ON LABOUR’S ANTI-SEMITISM NEUBERGER AND LEVY ON LABOUR’S ANTI-SEMITISM
RUPA HUQ DEFENDS NAZ SHAH’S ANTI-SEMITISM RUPA HUQ DEFENDS NAZ SHAH’S ANTI-SEMITISM
Carly Fiorina Sings Lullaby Carly Fiorina Sings Lullaby
BRADFORD COUNCILLOR POSTED GOEBBELS NAZI FILM “THE ETERNAL JEW” BRADFORD COUNCILLOR POSTED GOEBBELS NAZI FILM “THE ETERNAL JEW”
NAZ SHAH SUSPENDED BY LABOUR NAZ SHAH SUSPENDED BY LABOUR
Naz Shah’s Pro-Hamas Tweets Naz Shah’s Pro-Hamas Tweets
FARAGE RESPONDS TO “PONCEY” JIBE FARAGE RESPONDS TO “PONCEY” JIBE
PM: “EXTRAORDINARY” NAZ SHAH STILL HAS LABOUR WHIP PM: “EXTRAORDINARY” NAZ SHAH STILL HAS LABOUR WHIP
SHADOW CABINET SPLIT: LISA NANDY TELLS CORBYN TO SACK NAZ SHAH SHADOW CABINET SPLIT: LISA NANDY TELLS CORBYN TO SACK NAZ SHAH
TREASURY CAN PREDICT FUTURE TO 2030, CAN’T WORK OUT COST OF BREXIT REPORT TREASURY CAN PREDICT FUTURE TO 2030, CAN’T WORK OUT COST OF BREXIT REPORT
NAZ SHAH EMPLOYED “ZIO”-HATER AS TAXPAYER-FUNDED AIDE NAZ SHAH EMPLOYED “ZIO”-HATER AS TAXPAYER-FUNDED AIDE
NAZ SHAH RUNS CHARITY WITH ANTI-SEMITIC LABOUR COUNCILLOR NAZ SHAH RUNS CHARITY WITH ANTI-SEMITIC LABOUR COUNCILLOR
FRANK FIELD’S LEFT-WING CASE FOR BREXIT FRANK FIELD’S LEFT-WING CASE FOR BREXIT
NAZ SHAH COMPARED ISRAELIS TO HITLER NAZ SHAH COMPARED ISRAELIS TO HITLER
FREE ADVERTISING WORTH £135,000-A-WEEK FOR REMAIN CAMPAIGN FREE ADVERTISING WORTH £135,000-A-WEEK FOR REMAIN CAMPAIGN
NAZ SHAH RESIGNS AS JOHN MCDONNELL’S PPS NAZ SHAH RESIGNS AS JOHN MCDONNELL’S PPS
BBC DID REVEAL HILLSBOROUGH VERDICT YESTERDAY BBC DID REVEAL HILLSBOROUGH VERDICT YESTERDAY
NAZ SHAH: “THE JEWS ARE RALLYING” NAZ SHAH: “THE JEWS ARE RALLYING”
JUNIOR DOCTORS: IT’S ALL ABOUT THE MONEY JUNIOR DOCTORS: IT’S ALL ABOUT THE MONEY