New Statesman Declining into Irrelevance

A few years ago the New Statesman withdrew from having circulation for the print edition independently audited by the industry’s Audit Bureau of Circulation. This caused a lot of raised eyebrows in the trade. Guido has managed to get his hands on the newsstand sales figures for the two years up until March this year. The numbers are dire.

The data above says it all, the sales decline has continued, some weeks the New Statesman sells less than 4,000 copies. By way of comparison Guido’s blog usually has 4,000 readers a day before the Today show has a finished in the morning. This figure does not include subscribers, Guido suspects that may not even number into five figures.

Online nothing has changed since 2009, Guido still has comfortably more online readers than the Staggers. Incidentally tracking data suggests that a fair number of Staggers readers are Guido readers, this site is the ninth most visited site by Staggers readers – despite the magazine’s policy of not linking to this site.

The relative decline of the Staggers versus the Speccie suggests that it is not just because the printed magazine business is in trouble. The Speccie has a paywall yet still has more online visitors than the Staggers, the Speccie sells an online edition, the Statesman does not.

The problems at the magazine are manifold, readers are increasingly unwilling to pay for comment unless it done with panache, yet they got rid of the flamboyant Dan Hodges. There is a distinct lack of news in the magazine, Labour HQ has just experienced a near mutiny, something that would be of great interest to the natural readership of the Staggers and would in the past have been covered in forensic detail. Nothing appeared in the magazine. The only “news” in the magazine that you have not read elsewhere is usually found in Kevin Maguire’s gossip diary.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Boris campaign team member Jake Berry not taking well:

“There is a very deep pit reserved in Hell for such as he. #Gove”

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Red Ken’s “Hitler” Remix Redux Red Ken’s “Hitler” Remix Redux
GOVE: I AM THE BREXIT CANDIDATE GOVE: I AM THE BREXIT CANDIDATE
BLUNDERING BORIS’ BOTCHED ANDREA OFFERS BLUNDERING BORIS’ BOTCHED ANDREA OFFERS
CORBYN LAUGHS AND JOKES WITH SMEETH HECKLER “I TEXTED YOU” CORBYN LAUGHS AND JOKES WITH SMEETH HECKLER “I TEXTED YOU”
GOVE: WHY I KNIFED BORIS GOVE: WHY I KNIFED BORIS
JEWISH LABOUR MP ABUSED AT CORBYN ANTI-SEMITISM EVENT JEWISH LABOUR MP ABUSED AT CORBYN ANTI-SEMITISM EVENT
TRACKING #TORYLEADERSHIP CAMPAIGN 2016 TRACKING #TORYLEADERSHIP CAMPAIGN 2016
BORIS PULLS OUT BORIS PULLS OUT
TORY LEADERSHIP DECLARATIONS LATEST TORY LEADERSHIP DECLARATIONS LATEST
MAY: “BREXIT MEANS BREXIT” MAY: “BREXIT MEANS BREXIT”
Gove’s Full Statement Gove’s Full Statement
AB FAB’S PATSY AND EDINA SPEAK ON BREXIT AB FAB’S PATSY AND EDINA SPEAK ON BREXIT
CORBYN GETS HIS NEW POLITICS AT LAST CORBYN GETS HIS NEW POLITICS AT LAST
CORBYNISTAS WEAPONISE CAMERON CORBYNISTAS WEAPONISE CAMERON
PM TO CORBYN: “FOR HEAVEN’S SAKE MAN, GO!” PM TO CORBYN: “FOR HEAVEN’S SAKE MAN, GO!”
GLOVES OFF: CRABB GOES FOR BORIS GLOVES OFF: CRABB GOES FOR BORIS
JEDIS FOR JEZ JEDIS FOR JEZ
DON’T TRIGGER ARTICLE 50 UNTIL THE DEAL IS CLEAR DON’T TRIGGER ARTICLE 50 UNTIL THE DEAL IS CLEAR
SNP CELEBRATE ENGLAND OUT OF EUROPE SNP CELEBRATE ENGLAND OUT OF EUROPE