New Statesman Declining into Irrelevance

A few years ago the New Statesman withdrew from having circulation for the print edition independently audited by the industry’s Audit Bureau of Circulation. This caused a lot of raised eyebrows in the trade. Guido has managed to get his hands on the newsstand sales figures for the two years up until March this year. The numbers are dire.

The data above says it all, the sales decline has continued, some weeks the New Statesman sells less than 4,000 copies. By way of comparison Guido’s blog usually has 4,000 readers a day before the Today show has a finished in the morning. This figure does not include subscribers, Guido suspects that may not even number into five figures.

Online nothing has changed since 2009, Guido still has comfortably more online readers than the Staggers. Incidentally tracking data suggests that a fair number of Staggers readers are Guido readers, this site is the ninth most visited site by Staggers readers – despite the magazine’s policy of not linking to this site.

The relative decline of the Staggers versus the Speccie suggests that it is not just because the printed magazine business is in trouble. The Speccie has a paywall yet still has more online visitors than the Staggers, the Speccie sells an online edition, the Statesman does not.

The problems at the magazine are manifold, readers are increasingly unwilling to pay for comment unless it done with panache, yet they got rid of the flamboyant Dan Hodges. There is a distinct lack of news in the magazine, Labour HQ has just experienced a near mutiny, something that would be of great interest to the natural readership of the Staggers and would in the past have been covered in forensic detail. Nothing appeared in the magazine. The only “news” in the magazine that you have not read elsewhere is usually found in Kevin Maguire’s gossip diary.



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Labour MP Jamie Reed:

“I apologise to every man, woman and child in this country who needs a Labour government.”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

LABOUR’S BANK HOLIDAY TIMELINE LABOUR’S BANK HOLIDAY TIMELINE
THIRD LABOUR COUNCILLOR SUSPENDED OVER “HITLER” TWEET THIRD LABOUR COUNCILLOR SUSPENDED OVER “HITLER” TWEET
LABOUR COUNCILLOR: ISRAEL BEHIND ISIS, “ZIONIST JEWS ARE A DISGRACE TO HUMANITY” LABOUR COUNCILLOR: ISRAEL BEHIND ISIS, “ZIONIST JEWS ARE A DISGRACE TO HUMANITY”
ANOTHER LABOUR POLITICIAN WANTS TO “RELOCATE” JEWS TO AMERICA ANOTHER LABOUR POLITICIAN WANTS TO “RELOCATE” JEWS TO AMERICA
DIANE ABBOTT CAR CRASH: ANTI-SEMITISM A “SMEAR” DIANE ABBOTT CAR CRASH: ANTI-SEMITISM A “SMEAR”
KHAN ALLY: “ISRAEL IS A TERRORIST STATE LIKE ISIS” KHAN ALLY: “ISRAEL IS A TERRORIST STATE LIKE ISIS”
DIANE ABBOTT DEFENDS NAZ SHAH, SAYS ANTI-SEMITISM ISN’T A PROBLEM FOR LABOUR DIANE ABBOTT DEFENDS NAZ SHAH, SAYS ANTI-SEMITISM ISN’T A PROBLEM FOR LABOUR
Fiorina Drops Fiorina Drops
£500,000 EXPENSES FRAUDSTER MEP JAILED £500,000 EXPENSES FRAUDSTER MEP JAILED
SEUMAS MILNE PRAISES HAMAS SEUMAS MILNE PRAISES HAMAS
ALLEGED GRANNY BASHER MP IN COURT TODAY ALLEGED GRANNY BASHER MP IN COURT TODAY
CORBYN AGREES BBC ARE “ZIONIST LIARS” CORBYN AGREES BBC ARE “ZIONIST LIARS”
LABOUR IN CRISIS LABOUR IN CRISIS
KHAN ON KEN, KEN ON KHAN KHAN ON KEN, KEN ON KHAN
CORBYN’S CALLAGHAN MOMENT CORBYN’S CALLAGHAN MOMENT
BERNARD JENKIN ACCUSES NO. 10 OF CASH FOR QUESTIONS BERNARD JENKIN ACCUSES NO. 10 OF CASH FOR QUESTIONS
JOHN MANN TELLS KEN “YOU’RE A F**KING DISGRACE” JOHN MANN TELLS KEN “YOU’RE A F**KING DISGRACE”
KHAN CAMPAIGNED FOR NAZ SHAH, DEFENDED KEN ON ANTI-SEMITISM KHAN CAMPAIGNED FOR NAZ SHAH, DEFENDED KEN ON ANTI-SEMITISM
KEN: “HITLER WAS SUPPORTING ZIONISM” KEN: “HITLER WAS SUPPORTING ZIONISM”
NEUBERGER AND LEVY ON LABOUR’S ANTI-SEMITISM NEUBERGER AND LEVY ON LABOUR’S ANTI-SEMITISM
RUPA HUQ DEFENDS NAZ SHAH’S ANTI-SEMITISM RUPA HUQ DEFENDS NAZ SHAH’S ANTI-SEMITISM
Carly Fiorina Sings Lullaby Carly Fiorina Sings Lullaby
BRADFORD COUNCILLOR POSTED GOEBBELS NAZI FILM “THE ETERNAL JEW” BRADFORD COUNCILLOR POSTED GOEBBELS NAZI FILM “THE ETERNAL JEW”
NAZ SHAH SUSPENDED BY LABOUR NAZ SHAH SUSPENDED BY LABOUR
Naz Shah’s Pro-Hamas Tweets Naz Shah’s Pro-Hamas Tweets
FARAGE RESPONDS TO “PONCEY” JIBE FARAGE RESPONDS TO “PONCEY” JIBE
PM: “EXTRAORDINARY” NAZ SHAH STILL HAS LABOUR WHIP PM: “EXTRAORDINARY” NAZ SHAH STILL HAS LABOUR WHIP
SHADOW CABINET SPLIT: LISA NANDY TELLS CORBYN TO SACK NAZ SHAH SHADOW CABINET SPLIT: LISA NANDY TELLS CORBYN TO SACK NAZ SHAH
TREASURY CAN PREDICT FUTURE TO 2030, CAN’T WORK OUT COST OF BREXIT REPORT TREASURY CAN PREDICT FUTURE TO 2030, CAN’T WORK OUT COST OF BREXIT REPORT
NAZ SHAH EMPLOYED “ZIO”-HATER AS TAXPAYER-FUNDED AIDE NAZ SHAH EMPLOYED “ZIO”-HATER AS TAXPAYER-FUNDED AIDE