New Statesman Declining into Irrelevance

A few years ago the New Statesman withdrew from having circulation for the print edition independently audited by the industry’s Audit Bureau of Circulation. This caused a lot of raised eyebrows in the trade. Guido has managed to get his hands on the newsstand sales figures for the two years up until March this year. The numbers are dire.

The data above says it all, the sales decline has continued, some weeks the New Statesman sells less than 4,000 copies. By way of comparison Guido’s blog usually has 4,000 readers a day before the Today show has a finished in the morning. This figure does not include subscribers, Guido suspects that may not even number into five figures.

Online nothing has changed since 2009, Guido still has comfortably more online readers than the Staggers. Incidentally tracking data suggests that a fair number of Staggers readers are Guido readers, this site is the ninth most visited site by Staggers readers – despite the magazine’s policy of not linking to this site.

The relative decline of the Staggers versus the Speccie suggests that it is not just because the printed magazine business is in trouble. The Speccie has a paywall yet still has more online visitors than the Staggers, the Speccie sells an online edition, the Statesman does not.

The problems at the magazine are manifold, readers are increasingly unwilling to pay for comment unless it done with panache, yet they got rid of the flamboyant Dan Hodges. There is a distinct lack of news in the magazine, Labour HQ has just experienced a near mutiny, something that would be of great interest to the natural readership of the Staggers and would in the past have been covered in forensic detail. Nothing appeared in the magazine. The only “news” in the magazine that you have not read elsewhere is usually found in Kevin Maguire’s gossip diary.



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Liam Fox shreds Cameron’s Calais scaremongering:

“Sad and disappointed to see our Prime Minister stoop to this level of scaremongering, especially as he knows the Calais agreement is nothing to do with the EU and agreed between the two govts”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

EX-LABOUR MINISTER COMES OUT FOR BREXIT EX-LABOUR MINISTER COMES OUT FOR BREXIT
EU GOING TO PAY FOR THAT? EU GOING TO PAY FOR THAT?
TORY MPS PAN CAM’S CALAIS SCAREMONGERING TORY MPS PAN CAM’S CALAIS SCAREMONGERING
LEAK: LANSMAN MOCKS “CLUELESS” UNITE CHIEF LEAK: LANSMAN MOCKS “CLUELESS” UNITE CHIEF
CARSWELL: “NOT GOING TO CRITICISE FELLOW EUROSCEPTICS” CARSWELL: “NOT GOING TO CRITICISE FELLOW EUROSCEPTICS”
SUNNY DAYS AHEAD FOR SCRAPBOOK SUNNY DAYS AHEAD FOR SCRAPBOOK
HOW MANY MPS DOES IT TAKE TO CHANGE A SOAP DISPENSER? HOW MANY MPS DOES IT TAKE TO CHANGE A SOAP DISPENSER?
KEN PREDICTS MCDONNELL WILL BE NEXT LABOUR LEADER KEN PREDICTS MCDONNELL WILL BE NEXT LABOUR LEADER
Don’t Criticise Fellow Brexiteers Don’t Criticise Fellow Brexiteers
EU CABINET GUIDE: WHITTO MOVES UP, GOVE TORN EU CABINET GUIDE: WHITTO MOVES UP, GOVE TORN
PROTESTER CHUCKS DILDO AT MINISTER PROTESTER CHUCKS DILDO AT MINISTER
LEAVE 9 POINTS AHEAD SINCE DAVE’S DEAL LEAVE 9 POINTS AHEAD SINCE DAVE’S DEAL
VENEZUELA FORCED TO FLY IN PLANELOADS OF CASH VENEZUELA FORCED TO FLY IN PLANELOADS OF CASH
SILLY SAUSAGE: TORY MP’S COMMONS DOUBLE ENTENDRE SILLY SAUSAGE: TORY MP’S COMMONS DOUBLE ENTENDRE
SRAELI EX-AMBASSADOR ‘LATE NIGHT VISITS’ SCANDAL BREWING SRAELI EX-AMBASSADOR ‘LATE NIGHT VISITS’ SCANDAL BREWING
UKIP WARNS OF RISK OF TURKEY JOINING EU UKIP WARNS OF RISK OF TURKEY JOINING EU
HIGHEST-EARNING MP DIDN’T NOTICE £400,000 INCOME HIGHEST-EARNING MP DIDN’T NOTICE £400,000 INCOME
BORIS’ NEW BALDNESS-BATTLING BARNET BORIS’ NEW BALDNESS-BATTLING BARNET
GUIDO’S FASHION TIPS: GET THE GRASSROOTS OUT UNIFORM GUIDO’S FASHION TIPS: GET THE GRASSROOTS OUT UNIFORM
BORIS AND FARAGE PAN DAVE’S RED CARD BORIS AND FARAGE PAN DAVE’S RED CARD
WHEN CAMERON AND OSBORNE LAUGHED AT A ‘RED CARD’ WHEN CAMERON AND OSBORNE LAUGHED AT A ‘RED CARD’
SADIQ DUCKS CITY AIRPORT ROW SADIQ DUCKS CITY AIRPORT ROW
DIRE POST-DEAL PAPERS FOR PM DIRE POST-DEAL PAPERS FOR PM
FABBERS’ VOMIT-INDUCING EUROPHILES REVEALED FABBERS’ VOMIT-INDUCING EUROPHILES REVEALED
UNION BARON: “ALL THE TORIES ARE AN ABSOLUTE DISGRACE, THEY SHOULD BE TAKEN OUT AND SHOT” UNION BARON: “ALL THE TORIES ARE AN ABSOLUTE DISGRACE, THEY SHOULD BE TAKEN OUT AND SHOT”
STELLA THE ‘HASH SMOKING MOROCCAN TOURIST’ STELLA THE ‘HASH SMOKING MOROCCAN TOURIST’
CORBYN BROTHER’S BIZARRE RESPONSE TO DEATH OF MAN AND 4 YEAR OLD SON: “LOL” CORBYN BROTHER’S BIZARRE RESPONSE TO DEATH OF MAN AND 4 YEAR OLD SON: “LOL”
BORIS: DAVE’S DEAL NOT GOOD ENOUGH BORIS: DAVE’S DEAL NOT GOOD ENOUGH
9 SPECIFIC DEMANDS DAVE WANTED FROM BRUSSELS 9 SPECIFIC DEMANDS DAVE WANTED FROM BRUSSELS