Monday, May 7, 2012

New Statesman Declining into Irrelevance

A few years ago the New Statesman withdrew from having circulation for the print edition independently audited by the industry’s Audit Bureau of Circulation. This caused a lot of raised eyebrows in the trade. Guido has managed to get his hands on the newsstand sales figures for the two years up until March this year. The numbers are dire.

The data above says it all, the sales decline has continued, some weeks the New Statesman sells less than 4,000 copies. By way of comparison Guido’s blog usually has 4,000 readers a day before the Today show has a finished in the morning. This figure does not include subscribers, Guido suspects that may not even number into five figures.

Online nothing has changed since 2009, Guido still has comfortably more online readers than the Staggers. Incidentally tracking data suggests that a fair number of Staggers readers are Guido readers, this site is the ninth most visited site by Staggers readers – despite the magazine’s policy of not linking to this site.

The relative decline of the Staggers versus the Speccie suggests that it is not just because the printed magazine business is in trouble. The Speccie has a paywall yet still has more online visitors than the Staggers, the Speccie sells an online edition, the Statesman does not.

The problems at the magazine are manifold, readers are increasingly unwilling to pay for comment unless it done with panache, yet they got rid of the flamboyant Dan Hodges. There is a distinct lack of news in the magazine, Labour HQ has just experienced a near mutiny, something that would be of great interest to the natural readership of the Staggers and would in the past have been covered in forensic detail. Nothing appeared in the magazine. The only “news” in the magazine that you have not read elsewhere is usually found in Kevin Maguire’s gossip diary.

Rich & Mark’s Monday Morning View


Seen Elsewhere

Small State Keynesians, Anti-Corporate Hayekians? | Chris Dillow
Ruffley Shows Why We Need a Proper Recall Bill Now | Alex Wickham
How is Miliband’s ‘New Politics’ Working Out? | Speccie
State Should Send More Poor Children Private | Sam Bowman
£1 Million Cost of Ed Balls’ Ego | Laura Perrins
William Hague’s Sausage Fest | Rochdale Online
Public Doesn’t Prioritise Housing | Mark Pack
Mysterious Case of Ruffley’s Missing Letter | Speccie
All the Single Ladies (And Lords) | Bloomberg
How Ruffley’s Resignation Became Inevitable | ConservativeHome
We Need a Recall Bill Now | Speccie


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Damian McBride writes in the epilogue to his memoir…

“At the time of writing, nine months from the election, I’ve concluded that Labour currently has no positive messages to communicate to anyone about why they should vote for the party, no policies which will persuade them, and is being run in a totally dysfunctional way.”



Rob Wilson says:

Without Predujice

Darling

What time will dinner be ready this evening?

Yours

Rob Wilson MP

In the interests of me I am placing a copy of this email in the public domain.


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