Monday, May 7, 2012

New Statesman Declining into Irrelevance

A few years ago the New Statesman withdrew from having circulation for the print edition independently audited by the industry’s Audit Bureau of Circulation. This caused a lot of raised eyebrows in the trade. Guido has managed to get his hands on the newsstand sales figures for the two years up until March this year. The numbers are dire.

The data above says it all, the sales decline has continued, some weeks the New Statesman sells less than 4,000 copies. By way of comparison Guido’s blog usually has 4,000 readers a day before the Today show has a finished in the morning. This figure does not include subscribers, Guido suspects that may not even number into five figures.

Online nothing has changed since 2009, Guido still has comfortably more online readers than the Staggers. Incidentally tracking data suggests that a fair number of Staggers readers are Guido readers, this site is the ninth most visited site by Staggers readers – despite the magazine’s policy of not linking to this site.

The relative decline of the Staggers versus the Speccie suggests that it is not just because the printed magazine business is in trouble. The Speccie has a paywall yet still has more online visitors than the Staggers, the Speccie sells an online edition, the Statesman does not.

The problems at the magazine are manifold, readers are increasingly unwilling to pay for comment unless it done with panache, yet they got rid of the flamboyant Dan Hodges. There is a distinct lack of news in the magazine, Labour HQ has just experienced a near mutiny, something that would be of great interest to the natural readership of the Staggers and would in the past have been covered in forensic detail. Nothing appeared in the magazine. The only “news” in the magazine that you have not read elsewhere is usually found in Kevin Maguire’s gossip diary.

Rich & Mark’s Monday Morning View


Seen Elsewhere

Warsi Got Cameron to Confront “Secular Fundamentalism” | Fraser Nelson
Guardian April Fools Apology | Press Gazette
Jenni Russell and Her Child’s Godfather, Ed Miliband | Breitbart
Labour’s Left and Right are Growing Restive | Staggers
Corrupt, Incompetent UN Has No Right to Lecture Us | Dan Hannan
Mirror’s Lazy Lie | Guardian
Hungary’s Heir to Thatcher | Conservative Woman
Farage and Salmond Both Want Outopia | David Aaronovitch
More Missing UKIP Money | Times
Church Should Fight Evil of Welfare Dependency | Stephen Glover
1 in 16 Pick Up Infections in Filthy NHS Hospitals | Mail


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Rod Liddle on the loony UN sexism special rapporteur:

“There is more sexism in Britain than in any other country in the world, according to a mad woman who has been sent here by the United Nations.

Rashida Manjoo is a part-time professor of law at Cape Town University in the totally non-sexist country of South Africa (otherwise known as Rape Capital Of The World).

Mrs Magoo has been wandering around with her notebook and is appalled by the sexist “boys’ club” culture here, apparently.

I don’t doubt we still have sexism in the UK. But is it worse than in, say, Saudi Arabia, d’you think, honey-lamb? Or about 175 other countries? Get a grip, you doolally old bat.”



orkneylad says:

What’s he been doing FFS, mining bitcoins?


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