Monday, May 7, 2012

New Statesman Declining into Irrelevance

A few years ago the New Statesman withdrew from having circulation for the print edition independently audited by the industry’s Audit Bureau of Circulation. This caused a lot of raised eyebrows in the trade. Guido has managed to get his hands on the newsstand sales figures for the two years up until March this year. The numbers are dire.

The data above says it all, the sales decline has continued, some weeks the New Statesman sells less than 4,000 copies. By way of comparison Guido’s blog usually has 4,000 readers a day before the Today show has a finished in the morning. This figure does not include subscribers, Guido suspects that may not even number into five figures.

Online nothing has changed since 2009, Guido still has comfortably more online readers than the Staggers. Incidentally tracking data suggests that a fair number of Staggers readers are Guido readers, this site is the ninth most visited site by Staggers readers – despite the magazine’s policy of not linking to this site.

The relative decline of the Staggers versus the Speccie suggests that it is not just because the printed magazine business is in trouble. The Speccie has a paywall yet still has more online visitors than the Staggers, the Speccie sells an online edition, the Statesman does not.

The problems at the magazine are manifold, readers are increasingly unwilling to pay for comment unless it done with panache, yet they got rid of the flamboyant Dan Hodges. There is a distinct lack of news in the magazine, Labour HQ has just experienced a near mutiny, something that would be of great interest to the natural readership of the Staggers and would in the past have been covered in forensic detail. Nothing appeared in the magazine. The only “news” in the magazine that you have not read elsewhere is usually found in Kevin Maguire’s gossip diary.

Rich & Mark’s Monday Morning View


Seen Elsewhere

Why Newmark Story Was Not Fishing Expedition | David Banks
Longlist to Succeed Hague | ConHome
Newmark Nonsense An Excuse to Bash Tabloids | Spiked
Kay Burley’s Top Twitter Zingers | Buzzfeed
Why Tory Tax Cut Pledge is Good News | Allister Heath
ONS Admits Economy Stronger Than It Thought | Speccie
Cameron’s Concessions to UKIP | Nick Wood
#TM4PM: It’s On | Speccie
Path to Defeat Obvious for Both Labour and Tories | Rafael Behr
It’s Boris v May | Sun
Farage is Outflanking the Tories | Guardian


VOTER-RECALL
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David Cameron on political promiscuity…

“On May 7 you could go to bed with Nigel Farage and wake up with Ed Miliband. Not one bit of that works for me.”



cynic says:

Can anyone help me? I went on holiday a week ago and returned to find someone has pulled out the stake and Gordon Brown is back and acting as Prime Minister. What did I miss? Has there been a snap election?


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