New Statesman Declining into Irrelevance

A few years ago the New Statesman withdrew from having circulation for the print edition independently audited by the industry’s Audit Bureau of Circulation. This caused a lot of raised eyebrows in the trade. Guido has managed to get his hands on the newsstand sales figures for the two years up until March this year. The numbers are dire.

The data above says it all, the sales decline has continued, some weeks the New Statesman sells less than 4,000 copies. By way of comparison Guido’s blog usually has 4,000 readers a day before the Today show has a finished in the morning. This figure does not include subscribers, Guido suspects that may not even number into five figures.

Online nothing has changed since 2009, Guido still has comfortably more online readers than the Staggers. Incidentally tracking data suggests that a fair number of Staggers readers are Guido readers, this site is the ninth most visited site by Staggers readers – despite the magazine’s policy of not linking to this site.

The relative decline of the Staggers versus the Speccie suggests that it is not just because the printed magazine business is in trouble. The Speccie has a paywall yet still has more online visitors than the Staggers, the Speccie sells an online edition, the Statesman does not.

The problems at the magazine are manifold, readers are increasingly unwilling to pay for comment unless it done with panache, yet they got rid of the flamboyant Dan Hodges. There is a distinct lack of news in the magazine, Labour HQ has just experienced a near mutiny, something that would be of great interest to the natural readership of the Staggers and would in the past have been covered in forensic detail. Nothing appeared in the magazine. The only “news” in the magazine that you have not read elsewhere is usually found in Kevin Maguire’s gossip diary.

Rich & Mark’s Monday Morning View



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Quote of the Day

Labour’s Austin Mitchell muses on the campaign:

“What’s the problem? No use pointing at the leader. Too late to change and unnecessary for Miliband is doing well at Question Time. His problem is connecting with the real world. He doesn`t speak people and his protective team of naive kids are playing West Wing rather than letting the leader relate to real people. We could point at the party, shrunk in numbers and enthusiasm because everything, from policy formulation to candidate selection, comes top down rather than bubbling up from below so campaigning becomes the opium of members deprived of any real role, though they`re not even sure what they’re campaigning about, with or for, but its role is marginal.”

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