Not really sure what to make of the Guardian’s advert, the management seem very proud of it. Alan Rusbridger says it is about what they mean by “open news” as they move towards a mutual form of journalism. Meaning probably that they won’t pay for content, the HuffSlo Arianna model of slave-journalism is already mirrored over at Comment is Free (of charge). So many wannabees crave having Guardian bylines that they will write for free. Which is just as well, because that is probably the only way the Guardian is going to avoid bankruptcy.

In the newspaper’s reception they have put stuffed pigs staring at Guardian staff as they walk in:

Given the amount of hypocrisy at Kings Place in the building that is the HQ of left-of-centre hand-wringing; the hundreds of millions in offshore GMG corporate holdings in the Caymans tax haven, the half-a-million quid a year reward for failure paid to the editor of a loss-making paper that rails against high-pay, the columns from the multi-millionairess anti-poverty campaigner Polly Toynbee, the support for comprehensive schools from journalists who went to and send their children to private schools, it seems fair to quote Orwell to them:

“No question now, what had happened to the faces of the pigs. The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which.”

After all, the Guardian’s pigs do walk on two legs…