Exclusive: Labour Call in the Pollsters for Crisis Welfare Briefing

With Ed continuing to plummet in the polls and Labour peers voting against the wishes of Labour voters on the benefits bill, Guido is not that surprised to learn that a crisis meeting has been called, for after PMQs tomorrow at 1230, there will be a briefing session on public attitudes to Labour and welfare reform in the Shadow Cabinet room for members of the PLP.

The session will be lead by James Morris, who is seconded from pollsters Greenberg Quinlan Rosner to Team Ed. He will break the news to the MPs gently, by running through Labour’s private polling. The Shadow Cabinet will be coaxed towards an understanding of the attitudes of that reality based community, better known as the voting public, with hard data about what the public think about Labour’s position on welfare and welfare reform generally. Guido hopes that Morris will offer a slightly more astute and sophisticated analysis than he tweeted last night:

This benefits cap issue is toxic for Labour, who are violently out of sync with the public here, in particular their own lower-income working voters. Oh to be a fly on the wall tomorrow…




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