A poll by Survation for Channel 4 News has found 72% of the public do not believe that executives at News International were unaware of the new hacking allegations. As the nation wakes up to the confusion that the newspaper that most ardently supports our armed services was snooping on our dead servicemen, things aren’t looking good for anyone.

The country seems split on the BSkyB deal, with 48% now thinking News Corp are unfit to proceed with the deal, but that could the least of the worries. The magnificent Peter Oborne has given Cameron two barrels in the Telegraph:

“Until now it has been easy to argue that Mr Cameron was properly grounded with a decent set of values. Unfortunately, it is impossible to make that assertion any longer. He has made not one, but a long succession of chronic personal misjudgments…

So the Prime Minister is in a mess. To put the matter rather more graphically, he is in a sewer.”

Things are starting to turn for Cameron very rapidly and we’re yet to reach the bottom…