January 23rd, 2011

Downing Street Vacancy : Television Image Maker Wanted

Guido has always been a news junkie, taking it in from all directions; online rolling news, radio, television news channels and the papers, hell even Twitter nowadays. When Guido was a paperboy he read every paper from the Sun to the FT, which must have annoyed the customers wanting their paper before the morning commute. As media pundits go Guido is as qualified as anyone can be after 30 years of news consumption and analysis. What that experience has taught Guido is that one thing is for sure: television is the medium that matters.

It may not matter to the chattering class, but it does influence the voters more than they do. Most voters don’t read the Guardian, they don’t read the Indy, Times or Telegraph either. They watch television, which is why more people voted for the winner of X-factor than the government.


One of the central ideas that inspired the creation of this blog was the “Guidoisation of politics” by which is meant more than just the trivialisation of politics, it alludes to the conveying of ideological messages in simple images and terms. It is also about the personalisation of politics via the character of politicians. Character matters to most voters more than ideology. Gordon Brown’s character weighed against him with voters more than his economic policies. His character was revealed on television to more people, more effectively than Andrew Rawnsley or Tom Bower could ever dream of doing. Tony Blair and Peter Mandelson were masterful televisual image makers – remember them deliberately delaying the acceptance speech that May morning in 1997 until a shaft of sunlight broke through into the Royal Festival Hall – “A new dawn has broken, has it not?” Brilliant imagery.

Roger Ailes is famous as the boss of Fox News, the news channel with the most viewers in America, making it the most profitable news channel in the world, more profitable than all the other US news channels combined. It has so much political influence that Obama’s strategists reckon it costs them 3% at the polls. Roger Ailes cut his teeth as a young TV producer who Richard Nixon hired after he told him to his face “The camera doesn’t like you”, Nixon replied “It’s a shame a man has to use gimmicks like this to get elected”, the young Ailes retorted “Television is not a gimmick, and if you think it is, you’ll lose again.” In a televised democracy, television decides elections, it really is that simple.

It is a given that the coalition is about to enter a period of unpopularity, to win the next election the economy firstly has to come good or be coming good by 2014, that is a pre-condition. Secondly they have to get the credit for the economy coming good as well. Television will help most voters decide who gets the credit, not broadsheet editorial writers. Cameron and Clegg are better television performers than Miliband, if they want to exploit that they should hire a director of communications who understands televisual imagery. The media grid planning can be done by Downing Street drones a plenty and Osborne has a good grip on political strategy. Television requires a certain genius. If they want to win over the voters they need a political maestro equivalent to Simon Cowell or Roger Ailes. If they think that television is just a gimmick…


211 Comments

  1. 1
    amusinglyappropriatenames says:

    Sounds like a pitch to me…

    Like

    • 13

      Not pitching, TV isn’t really Guido’s forte. This isn’t about a TV performer anyway – Cameron is the dancing monkey here – it is more about a TV producer type who understands the power of the medium and how to use it.

      Like

      • 15
        Down With Brown! says:

        What about a double act of Emily Nomates and the hot Weather Girl?

        Like

        • 36
          the “Guidoisation of politics” by which is meant trying to copy bits from Drudge and Private Eye says:

          Fox has so much political influence that Obama won and Sarah Palin is a punchline.

          Cameron and Clegg are better television performers than Miliband, and yet Clegg did worse in seats after his much hyped debate performance than Charles Kennedy and Cameron couldn’t even win a majority against a twat like Brown.

          The bottom line is you only need a TV guru for the pre-debate period and campaign as you can’t spin the 24 hour News channels over here, but you can spin the Newspapers.

          It’s going to be a press insider as that is who they deal with day in day out.

          Like

        • 93
          Place your Bets on the Coulson Replacement says:

          The favourite Ian Birrel was also the subject of a significant wager from a previously dormant account nudging his price into 5/4 (from 6/4) causing several raised eyebrows. Does somebody know something?

          Like

      • 26
        Anonymous says:

        Fox News for Britain! The BBC would shit themselves. And before the BBC apologists starts whining, let the people choose.

        Like

        • 31
          Not everyone is as dumb as a septic says:

          You mean collapse in tears of laugher.

          Like

          • Anonymous says:

            Let’s bring it on then twatty.

            Like

          • "The BBC would shit themselves. " says:

            Guess which replacement Guido is pimping with all the TV experience?

            When you work it out get back to us so we can have a good laugh at you.

            Like

          • Don't try and troll while some of the best in the game are about says:

            Not everyone is a dumb as a septic

            Pay your tv license do you shit for brains?

            Like

          • Don't try and troll while some of the best in the game are about says:

            Just what I thought a typical shit for brains socialist;

            FREE TV IS BADDDDDDDD, EVIL, BRAINWASHING ZOMG DON’T WATCH IT!

            Ze will pay for de approved propaganda, Ze have ways of making you pay!

            Dumb coonts.

            Like

          • expat twat says:

            yes LOL!

            Like

          • Anonymous says:

            That’s it, miss the point entirely you thick cuпt. Just bring it on, you know deep down that the BBC would be shitting bricks, and you so obviously are on their behalf. Why are you so scared?

            Like

          • Why are you so scared Dave ? Ha ha ha ha ha ha!! says:

            Mr Cameron stressed that he supported the BBC

            He said: “The BBC is an important national institution. I want to see it prosper and succeed and be a fantastic cultural asset.”

            He added that he was a “supporter of the licence fee”

            “I’m probably the most pro-BBC Conservative leader there’s ever been!”

            “I would never do anything to put the BBC at risk”.

            Like

          • why are you so scared of a fox news channel? says:

            You really are bricking it aren’t you?

            Like

          • lolol says:

            I can think of nothing funnier than a UK version of Fox as the US version is hiliarious. :-D

            Like

          • Anonymous says:

            Glad you see my point and I’m so glad you find it funny, lets start a movement now to have it available over here and let the people decide who they want to watch. Oh wait a minute, it might upset the BBC, we’d better not.

            Like

          • mormon moron says:

            You start it, I’ll watch and laugh.

            Like

          • Anonymous says:

            Happy you’ve come round to my way off thinking, you know it makes sense in the end.

            Like

          • mormon moron says:

            to watch a septic windowlicker struggle to get a Fox News for the UK is priceless entertainment.

            Like

          • bye bye bbc apologist says:

            As entertainment value you’re crap, you are the weakest link…..goodbye.

            Like

          • mormon moron says:

            “if you take what I say as gospel, you’re an idiot.” – Glenn Beck

            Like

          • bye bye bbc apologist says:

            That goes for anybody fuckwit, so excellent advise from Beck. Trust no one, think for yourself, concepts that are obviously alien to you and your BBC hive mentality. You really are shooting youself in the bollocks today aren’t you? Fucking idiot.

            Like

          • LMFAO! says:

            “so excellent advise from Beck.”

            Like

          • excellent advise says:

            Don’t take my word for it, but you’re a fucking idiot.

            Like

    • 135
      The Power of Fox News says:

      Like

    • 143
      Trent says:

      Well. What can I say, other than BRILLIANT POST Guido.

      Like

  2. 2
    Anonymous says:

    Nice cover letter, let’s see the rest of your cv next :D

    Like

  3. 3
    Tapestry says:

    Looks like Guido’s applying. Poacher turned game-keeper number two behind Iain Dale. Shame really. Blogs provide more service than governments these days, but the salary cheque’s more certain on the inside of politics and the media game. Bloggers are falling like nine pins.

    Like

  4. 4
    AngryEnglishJon says:

    Pity your not a bit more photogenic. Then again the two edded monster looks poorly already.

    Like

  5. 5
    Tom Tomos says:

    Nice pitch Guido – and at least you won’t have to worry about those bastard apostrophes for the telly!

    Like

  6. 6
    Gay-Gorgon says:

    I like that Simon Cowell, such a nice boy !

    Like

  7. 7
    jgm2 says:

    No arguments. It was the BBC’s helpful son et lumiere broadcast with helpful commentary and analysis, newsreel pictures re-mastered from the 1980s on the very morning of the bank-bailouts – with allegedly no prior warning at all – that planted the meme that it was not Labour that fucked the economy but ‘the banks’.

    A lie, a distraction, a monstrous misrepresentation that was reprinted in full by the papers the next day.

    Labour got away with destroying the economy in one carefully prepared and presented broadcast. If Brown wasn’t such an obvious freak, Labour would still be in power.

    The UK would still have voted for Blair after that broadcast.

    No question. You have to control the BBC if you want to be in power in the UK. That is why the coalition struggle. Labour still controls the BBC.

    Like

    • 9
      jgm2 says:

      That should do it.

      Like

    • 21
      No matter what they say I was There says:

      You are of course correct in fact I remember many people on this very blog thinking it convenient that the banking crisis occured when it did as it would be used to get brown off the hook. In other words the economy was known to be truly c u n ted BEFORE the banks went under !

      Like

      • 25
        Tessa Tickles says:

        Of course. Brown’s wretched and depressed pudgy face lit up with joy when he saw the ‘get out of jail free’ card of “the global economic crisis” and “it started in America.”

        Suddenly no one would wonder why his government of fools was starting to scrimp and save like crazy. Remember Jacqui Smith cutting police pay by a paltry £30m? Because they’d run out of money. In 2007.

        http://www.telegraph.co.uk/news/uknews/1572432/Police-call-for-Jacqui-Smith-to-resign.html

        Way before the “global economic crisis”.

        Like

      • 50
        Tin Foil Hat Watch says:

        “it convenient that the banking crisis occured when it did”

        it was a CONSPIRACY! ROFL!

        Like

        • 82
          Bill Quango MP says:

          http://www.timesonline.co.uk/tol/comment/columnists/anatole_kaletsky/article4386735.ece

          “Brown abandons golden rules as borrowing rises beyond even his off balance sheet shenanigans to conceal.” – July 24 2008

          Northern Rock nationalised – feb 2008.

          So the banking crisis did come first. Brown did not crash the economy.

          However, the crash masked Labour’s inability to stop spending. Labour was so weak, with Brown so beset by plots that all they had left was to pump money at the core vote. It was AFTER the banking crash that Labour’s record should be examined even more carefully. The ‘investment’ into marginals and strongholds was criminal. £10 billion to kepp the Scots vote for two aircraft carriers without planes attest to that.

          The lies about “best placed economy to withstand a recession..” were discovered later.

          Like

    • 151
      Tell it like it really is says:

      Agreed.

      Like

    • 207
      Hugh ffishingly-Whittlingstool says:

      STANDS AND APPLAUDS

      (then nervously adjusts brand new tinfoil hat)

      Like

  8. 8
    No says:

    Except you can vote more than once in the X factor, and by phone. Not comparable.

    Like

  9. 9
    Tom Tomos says:

    “Labour still controls the BBC.” But they ain’t in power – are they?

    Like

  10. 12
    Tom Tomos says:

    Aw, go on, go on, go on…….. !

    Like

  11. 14
    Down With Brown! says:

    Two words: Jeff Randall. Hates Labour, right-wing, understands newspapers, makes good TV, only problem is that he’s not too keen on Cameron and his Notting Hill chums.

    Like

  12. 17
    Marian says:

    No matter who the PR genius is that the Tory party hires he/she will always have one hand tied behind their back unless the Tories can find a way to put an end to the BBC’s pro-Labour bias.

    Like

    • 63
      Tax Payer Joe Public says:

      Petition the Media & Culture Secretary Jeremy Hunt about the biased BBC broadcasting its left wing bile 24/7 through all of its avaialable channels.

      It really needs several of the main newspapers to take MCS Jeremy Hunt to task in a hard hitting interviews about the ingrained left wing biase that pervades right this organisation from top to bottom.

      But does Hunt have the backbone to take on the biased BBC & force change ??

      Like

  13. 19
    Person without a TV says:

    “In a televised democracy, television decides elections, it really is that simple.”

    People with televisions are morons. Don’t send polling cards to addresses with TV licenses.

    Nation’s problems sorted.

    Like

  14. 20
    LondonStatto says:

    “They watch television, which is why more people voted for the winner of X-factor than the government.”

    And because the odious Cowell lets people vote more than once, of course.

    Like

    • 22
      Illy murs the blandest pop star ever says:

      The problem with the voting on the x factor is that no one can see the voting figures. Cow ell can fix the result any way he wants.

      Like

      • 43
        HandsomeDavid says:

        Well if Blue Peter can do it …

        Like

      • 124
        Cynical-old-bag says:

        Texting votes at the next election to phone numbers which earn money for the said parties. This must be just around the corner – can’t see the greedy bastards passing up an offer like this!

        Like

  15. 23
    Eeu to me says:

    Don’t do it Guido,being a PR shit is so short term,your only as good as your last tv drivel spoken by the p/muppet on tv.

    Like

  16. 28
    hattie says:

    Fawkes, do you ever think we will get the equivalent of Fox News in Britain, and if not why not?

    Like

  17. 29

    Yes, television matters very much and we had better watch out or we’ll end up with Fox style TV here if Hunt allows Murdoch to buy out BSkyB. It’s a real danger, no matter what behind the scenes deals are going on. Who is supposed to govern Britain? An elected government or a media empire?

    Like

    • 32
      tally ho! says:

      “Who is supposed to govern Britain?”

      What, like the BBC manipulates the news now for Labour? We need real news balance in the media now more than ever, not the faux ‘balance’ that the BBC pumps out daily. If the only way to do it is Fox News in Britain, and I suspect it is, let the games begin.

      Like

      • 42

        If you want to live in a state where ranting loonies preach ignorance and hatred, for the commercial interests of their employers, then ignore the BSkyB buy out and let the dangerous games begin.

        Like

        • 44
          pudsey, what a cuпt says:

          It’s got be better than BBC la la land, it’s just got to be.

          Like

          • Yes, you’re right, it will be better than the BBC if you’re ignorant and bigoted.

            Like

          • pudsey, what a cuпt says:

            Oh do fuck off you po faced, bigoted twat.

            Like

          • Gillian Duffy. says:

            Bigot? That’s what I got called.

            Lost Brown millions of votes insulting a loyal supporter like that.

            Like

          • bigdumbsociety says:

            get used to this level of discourse when murdoch takes over – throw in a few death threats as well, disguised as entertainment

            http://mediamatters.org/mmtv/201101220005

            Like

          • bring it on says:

            Looks and sounds great. The liberal consensus in this country needs a kick in the groin, it’s boring the tits off people and crushing their spirit.

            Like

          • bigdumbsociety says:

            and yet violence at demonstrations is, of course, a reason to reintroduce the death penalty, (or a de facto death penalty in the case of newspaper vendor Ian Tomlinson)

            Like

          • pudsey, what a cuпt says:

            The students, the unions and the government are all fighting to keep the liberal consensus, so it’s all a fucking sham. The plod are shizophrenic nutjobs who don’t know whether they’re meant to be arthur or martha FFS, so they veer between being wet nurses to the great unwashed and trigger happy,kevla clad twats on the other.

            Like

          • bigdumbsociety says:

            the main difference being ….

            the plods always get off, even when filmed killing citizens, but the protestors get punished, either on the day by kettling or physical assault, or later when Guido and his ilk lead lynch-mobs with rewards and yeeehaw rhetoric

            Like

          • pudsey, what a cuпt says:

            They also got off with kicking the shit out of the Country Alliance, who had many more injured in a better behaved demonstration. Strange that isn’t it?

            Like

          • bigdumbsociety says:

            fine the plods are stupid, the point remains –

            what’s the difference between a fat white cnut with a microphone inciting violence at an EDF rally, and a fat white cnut with a tv programme, inciting violence to a similar audience.

            I “don’t have to watch” either fat cnut, but their nuttery makes us all less safe, as the US morons with their gun-fixation demonstrate regular as clockwork.

            so yeeehaws lets go backwards to a less civil society, great idea, bring it on, in the name of waking up some sort of terrible liberal consensus

            Like

          • Anonymous says:

            What a handwringing, miserable little twat, no sense of aventure. You may as well be dead wrapped up in your cosy cottonwool world. Sad really.

            Like

          • bigdumbsociety says:

            oh sorry, for being sad about the innocent being killed by rightwing nutcases in america

            you are right, crazy violent threats should be celebrated with a sense of “aventure”

            Like

          • I Wanna Join the Met says:

            Naah. PC Plod is smart. 14 hours a day overtime, and you get to shag loads of hippy birds… I’m fucking jealous.

            Like

          • moaty's nutter fan says:

            MOOOOOAAAATTTTYY!!!!

            Ha ha ha ha ha ha ha ha ha ha ha!!

            Like

          • saddo is sad says:

            “oh sorry, for being sad about the innocent being killed by rightwing nutcases in america”

            You’re just sad fullstop mate.

            Like

        • 176
          Impartial Observer says:

          Entirely agree with you on this matter. The majority of people commenting on this site haven’t a clue what’s really going on in the sinister world of media control. Most of them seem to think that if it is funny then that’s okay, all they need to know. This dumbing-down of society has really worked well.
          If people really want to know what’s going on in this country and the wider world then we need a media that is not controlled by a favoured few families.
          All the while that people do not know and even worse, don’t want to know
          families like Rupe’s will set the entire agenda for our lives.
          FGS Sheeple wake-up, before it’s too late.

          Like

    • 113
      Cynical-old-bag says:

      Whoever has the most money, influence and power I expect. Isn’t that how everything works these days.

      Like

    • 126
      Alex says:

      Murdoch already runs Sky from top to bottom – his owning 100% of it compared to 39.1% really will make no difference to its programming, the difference will be in his wallet.

      I know it’s trendy for all the little sheep like you to rant about Murdoch buying out Sky, but you really do need to grow up and think a bit.

      Like

  18. 30
    jamie says:

    Even when voters were told by labour all the money had been spent it made no difference to the way some 30% vote. They will not believe the Tories either so why get excited about the media. It is only when the food parcel arrives that it will make a difference to how they vote.

    Like

    • 39
      jgm2 says:

      No. It’s only when the food parcel fails to arrive that the dumb fuckers will wake up. Even then, there’ll be some wicked and malicioous Labour c*unt and the BBC telli ng them that he reason their food parcel hasn’t arrived is not because Labour spent all the fucking money but that the Tories won’t just borrow (or print) more.

      Like

      • 56
        HandsomeDavid says:

        Labour investment and Tory cuts = BBC version.

        Labour overspending and Tory savings = reality.

        The BBC should be shut down, they have decided to participate in the political life of the nation by representing one facet of political ideology only. Its ingrained in their thinking and too late to salvage.

        Like

    • 57
      Reality Check says:

      And that’s why Cameron and Osborne promised to match Labour spending.

      Like

  19. 34
    Tachybaptus says:

    ‘Character matters to most voters more than ideology.’

    No, what matters to voters is their perception of character, so character has to be faked like anything else. Party leaders are not nice or decent people. They have to shaft too may others to get there.

    It’s lucky for the Tories that not many people watch Prime Minister’s Questions. Too much of Cameron’s real character is on display there, and it’s not a pretty sight.

    Like

    • 37
      put the fucking boot in says:

      “Too much of Cameron’s real character is on display there, and it’s not a pretty sight.”

      Ironically, that’s when most people on here like him best.

      Like

    • 38

      Yes, perception is everything.

      Like

      • 69
        bigdumbsociety says:

        well ken clarke, david davies nearly became pm / leader, and they seem genuine, are they scum too?

        Like

      • 70
        bigdumbsociety says:

        and major seemed nice of course, to his detriment in the end

        Like

        • 73
          John Major's Face Full of Curry says:

          Oh yes!

          Like

          • Tell it like it really is says:

            Do you really think (at all) Big D Soc and others that a woolly multi culti, look at the flowers, all the other bilge, pie in the sky person is the correct type to lead a country? NO – you just want to sit on the fence eternally, hand wringing and whining. You’re the last people I would ever want with me when the chips are down in bad situations, or anywhere with me actually.

            Like

          • bigdumbsociety says:

            no I believe the god-driven, mad-eyed weirdo Blair and ex-alcoholic thicko Bush are the people we needed over the last few years, right people, right time

            Like

          • Tin Foil Hat Watch says:

            you need to cut down on the drugs son
            you’re babbling like a maniac

            Like

  20. 45
    Cato Street Conspirator says:

    ‘It may not matter to the chattering class, but it does influence the voters more than they do. Most voters don’t read the Guardian, they don’t read the Indy, Times or Telegraph either.’

    Don’t be silly – the Guardian and the rest influence’s the television news political reports and therefore have an indirect influence on the Great Unwashed. As Guido himself does – but indirectly. I am surprised at your naivete over this aspect of politics Mr Fawkes.

    Like

    • 68

      Hilton and his ilk can deal with the broadsheets, they’re more gullible than X-factor viewers. They need someone to shape the telly-image for the viewing voters.

      Like

      • 76
        He means Guto Hari but is shy about angering the windowlickers says:

        Why not just say you want the BBC candidate to take over from Coulson ?

        Like

      • 91
        bigdumbsociety says:

        yes to manage the diana moments and all that cringe-inducing shite, is that what you mean?

        christ thank god for the queen, imagine the 2 dums opening the olympics, arrrrgh actually don’t imagine that it is painful

        Like

    • 87
      Hilton is the Boss Now says:

      Hilton is an eccentric policy wonk and shouldn’t be let near the press unless Dave is feeling particularly suicidal. Why do you think Coulson is still there keeping the story alive until they find a replacement ?

      Like

  21. 46
    Ratsniffer says:

    Guido you’re right about TV. But you must see what a huge uphill battle it is. However good a TV spinmeister the tories have they are never going to change the BBC.
    As Sissons pointed out there are totally leftist. It’s in their DNA. Yes it helps if politicians are telegenic and can ooze a bit of charisma when the cameras are on. Broon could not do this – he was Hammer Horror scary.
    But if the TV news bulletins on the nation’s state broadcaster are constantly pumping out leftie propaganda, the conservatives – bieng branded as cost cutting baby-killers – are still going to struggle, unless of course they have the bottle to actually do something about it. Or they simply give up and metamorphose into lefties themselves….no that could never happen…

    Like

    • 62
      HandsomeDavid says:

      Cameron has shown no resolve to implement some of his pre election promises. He has been shown to say one thing and do another. Too many examples to cite.

      He is moving steadily towards dissapointing his core vote. Tony Blair did this but it was over a ten year period.

      Only so much one can exposed to before the reality transpires that what is said is not what will be done.

      Like

      • 84
        Eeu to me says:

        It doesn’t matter who he gets, they have to beat the spinship from the Liebour ones , ugh,spit,like a horse race rusty is trying to get back in the race from at least 2 years back,but the problem is he has added his own fences, which won’t help the annointed one,the fences already there were high enough,so to people here it’s gonna be fun to watch Rusty fail at his own fences,sadly.

        Like

  22. 47
    Austerity Works! says:

    Fancy another £7bn bailout ?

    That should do it.

    Like

    • 61
      Tapestry says:

      They could use some of the $220 billion of US Treasuries that the British government owns, most of it bought in 2009/2010.

      http://the-tap.blogspot.com/2011/01/why-has-britain-bought-160-billion-of.html

      Like

      • 197
        Impartial Observer says:

        I can’t believe that no one picked up on your comment. But then I guess I shouldn’t be surprised, given that at least 95% of sheeple who comment on this site are grade A morons.
        It’s as if the people in this country have become dumbed down to such an extent that they are both blind and deaf. All that most people are interesed in is “having a laugh” if they don’t wake-up soon, they sure as hell won’t be laughing much in the not too distant future.

        Like

        • 202
          Tapestry says:

          In a way, but the truth is so awful, it’s almost funny. What else is there to do? Might as well have a laugh at it all while we can still eat.

          Like

  23. 53
    Desperate Dan says:

    But first there’s the little problem of the people who work in television news whose modus operandi has become something akin to that of the mafia.

    There have been a number of grotesque examples today of editing being used to obscure, distort or manipulate the facts.
    The worst example is an interview with Harriet Harman on the Jon Sopel programmme. She denounced Cameron and cast aspersions on his judgement for employing a man who was Editor of a newspaper where phone tapping was going on. Nick Ferrari pointed out that Ed Miliband had given Phil Woollas a Cabinet post while he was awaiting a court case and Woollas, unlike Coulson, had since been found guilty. Harman stuttered and got flustered and wasn’t able to respond.

    Her denunciations of Cameron have been repeated ad nauseam all day. There has not been a single repeat of her inability to think of an excuse for Ed.

    Like

    • 65
      fox fox fox says:

      That’s why the BBC is a lost cause. Just bring on a news channel that has an opposite spin, and then you will achieve some sort of balance.

      Like

    • 106
      Cynical-old-bag says:

      I can’t believe the brass neck of the woman. This is the party who authorised a full police search in the office of a member of the opposition. No full inquiry there, was there!

      Like

      • 169
        Tell it like it really is says:

        Just a thought = when seen on tv SCROTE (Balls) looks shifty, smirking, blinking and greasy so he should have the same effect as McDoom.

        Like

  24. 60
    Pundit says:

    Television is important but not as important as the right policies, one of which is either significantly reducing or abolishing the telly tax. But just as important is drastically cutting immigration, re-drawing electoral boundaries, cutting the public payroll, abolishing benefit culture. In short, negating all the in-built advantages which the Labour party has put in place during the last 13 years.

    Like

    • 92
      Eeu to me says:

      Even more important would be Rusty cambo being a proper PM and saving money by dropping all this PR rubbish and working for the people himself ,you know the reason why we pay him.

      Like

  25. 64
    Pal of the Murdokid says:

    Almost, Mr G, but not quite… TeeVee is the soil, newspapers are the weather and digital media are sprouting plants – beautiful flowers/japanese knotweed take yr pick.

    The electorate, obnov, are grazing herds.

    Glad to clarify that for you. All part of the emerging post-Rupe world view. Honest.

    Like

  26. 74
    bigdumbsociety says:

    The really awful BBC is currently showing an intelligent thing about politics and philosophy, it’s on BBC4 now

    Can’t wait for murdoch to provide similar in future, it’s going to be great!

    Like

    • 90
      Anonymous says:

      Haha….BBC 4, they might as well be airing it in Siberia. Safe as houses for impartial shit like this.

      Like

      • 94
        bigdumbsociety says:

        ooh careful, don’t admit anything on the bbc could be impartial on this blog! you may find yourself in siberia sooner than you think!

        Like

        • 98
          Anonymous says:

          Er…..I don’t know if you’ve noticed but we’re talking about news and news management at the mo, not some half forgotten puff piece buried safely on channnel 4.

          Like

      • 96
        bigdumbsociety says:

        the audience seems a bit too clever for a normal cross section of british society

        Like

        • 114
          Grumpy Old Man says:

          Have the Beeb forgotten to pack the audience with the right people? They must be certain no-one will watch it.

          Like

          • bigdumbsociety says:

            seems it was filmed at the Royal Institution, somehow the right people didn’t get in, some sort of intelligence apartheid regime was implemented, which the bbc were fine with

            Like

          • Anonymous says:

            You were spot on Grumpy, no one is watching it.

            Like

  27. 81
    Cameron wants a firefighter with his excitable backbenches and the fractious Lib Dems says:

    All the Ministers have SpAds and TV media advisors now.
    The PM doesn’t go on TV that much until campaign time.
    24 hour News breaks with who what where when and why, it’s the Newspapers that try to shape opinion after that.

    Cameron needs someone to put out fires quickly.

    Like

  28. 86
  29. 88
    Ratsniffer says:

    Cameron also needs an antidote to the Eton clique he surrounds himself with. Someone who has the guts – and authority – to say “ordinary punters think you’re a wanker for wanting to hug a hoodie”.

    Like

    • 99
      Steve Hilton says:

      Not if I can help it.

      Like

    • 200
      Andrew Neil says:

      With all the accusations of the No 10 group being “too posh” and “out of touch” with the “ordinaries”, surely they need someone who knows that Tesco lager is the right wine to go with Kebab, that Lottery tickets are a credible form of long term investment for many and that dogging is nothing to do with Crufts.
      They also need a decent gag-writer. I offer this–after Wallace and Grommit, there’s now Blackadder and Baldrick.

      Like

  30. 97
    Dack Blog says:

    Making the camera Ed M’s best friend will be an uphill job.

    Like

  31. 100
    Who is the current favourite to replace Couslon ? says:

    Ian Birrell is a former deputy editor of the Independent and worked as a speechwriter for David Cameron during the 2010 election campaign

    Like

  32. 115
    sandown says:

    It is not necessary to shut down the BBC. All that is needed is to abolish the annual TV tax, and let the BBC swim or drown.

    I estimate that would take about twenty minutes, allowing for waving and sputtering.

    Like

    • 139
      Anonymous says:

      Yes, Yes, Yes! I am sick of liabours broadcasting corporation and having to pay for it too.
      Abolish the TV tax and win the next general election. Go on Dave, show us you have some balls.

      Like

  33. 117
    albacore says:

    Just between us, Fawkes, and as a disinterested foreign observer and sage, what odds are you giving that, TV or no TV, the cosy Lib/Lab/Con status quo here will survive for the rest of your life?

    Like

  34. 132
    Missing the point says:

    TV is the most important communication tool, but mainly in the longer-term.
    The shallow messaging that TV and broadcast news employs, is only really effective as a long-term drip-drip effect, that gradually builds up and forms a popular perception amongst their audience.
    Also, the public have a very low opinion of politicians at the moment. They are not willing to believe their spin to promote themselves, people are just not that suseptiple to that type of suggestion if they don’t want to believe it. TV is much better at destroying politicians and their parties, simply because that chimes more naturally with the audience’s instincts.
    Labour were never actually that popular, in terms of number of votes cast. 43% in ’97 was fewer voters than the Tories had received in the previous 4 elections and then plummeted to 40% and 35%, in the next 2 elections, on the lowest turn-outs ever. Despite al the media hype and support of the BBC. The main achievement of TV news (BBC mainly) was to demonise the Conservatives with constant attacks and witch-hunts.
    Therefore, the main problem for Cameron is the sheer fvcking endless hostility that the BBC dishes out to the Tories and have been doing so for 30 years. They are still, by far, the most influential news outlet in the country and they won’t go along with attempts to manipulate their medium by the Conservatives.
    They will let Labour do that though, as we know. People are much more likely to take negative messages about politicians, on board, than poistive ones. It’s jsut the way people are these days.

    Like

  35. 136
    Christy says:

    Camoron is a complete and utter arsehole,he conned my wife who voted for him thinking with his I’ll do this and I’ll that rhetoric that he was going to change the face of this country to it’s past values.
    I on the other hand did not vote for the lib/lab/con piss artists,I voted for a party who in my opinion really had the intrests of this country at heart.
    In the event we have seen Camoron do more U turns than are in a dozen bathrooms,can I suggest to PR Camoron that if he wants to gain support from many millions of Brits he should do the following:-
    1)Give us a referendom on Europe.
    2)Repleal the HUMAN RIGHTS ACT.
    3)Stop syphoning off our money and I repeat OUR MONEY TO THE REST OF THE WORLD,realise that charity BEGINS AT HOME not in far off lands who are probably under dictatorships who have no morals at all.
    Finally when history is written society will see how our generation was conned by this current crowd of political chancers and spin merchants.

    Like

  36. 152
    Austerity Works! says:

    Like

  37. 153
  38. 168
    mormon moron says:

    Like

    • 175
      mirror mirror says:

      The poor nutter who posts these vids is suffering from a Sarah Palin/Glenn beck obsession. A clearer case of trnsference is hard to imagine.

      Like

      • 182
        mormon moron says:

        Awww… don’t cry septic.
        So you’re a braindead fuckwit who loves Palin and Beck. No need to whine and cry about it so much, it’s just embarrassing now.

        Like

        • 192
          mirror mirror says:

          “So you’re a braindead fuckwit who loves Palin and Beck.”

          It’s amazing how your tiny brain works. How do you conclude that I love Palin and Beck from the fact that you’re obsessed with them? You’re fucking mental you are.

          Like

          • the septic really is as stupid and whiny as he appears, it's not an act says:

            Because you’re whining like a complete pussy on any post that mentions them you feeble minded septic. Grow a pair of fucking balls and think for yourself without relying on imbeciles like those two.

            Or are you so far gone you don’t realise how retarded it makes you look pissing and moaning and whining every other post because you can’t stand to see your fuckwit heroes criticised ?
            You simpleton druggie paranoid nutter.

            Like

          • if you don't care about them then shut the fuck up you crazy cun't says:

            so stop whining you retarded imbecile

            Like

    • 178
      bigdumbsociety says:

      ooh but it will all be worth it because then when we have this drivel, the bbc will be ashamed of their leftwing bias over all the decades (not including the bit where it helped win world war 2).

      come on lets have another 2 minutes of hate for the bbc!

      Like

  39. 174
    Norris Stampton says:

    You could see the X-Factor politics a mile off at the last election in terms of the leadership debates.
    There were many first time voters (informed only by what they know of Simon Cowell) who seriously thought that the Lib Dems were real contenders for a landslide victory. that’s how stupid it has become.
    Like it or not those stupid debates left us with the half-way house Government we now have.

    Like

  40. 179
    Desperate Dan says:

    And where did this ludicrous line come from that people can only be represented by someone precisely the same as themselves and that therefore Cameron can only represent Old Etonians?
    Gordon Brown was a mentally deranged Scotsman. Ed Miliband is a first generation millionaire Jewish immigrant. Harriet Harman is a la-di-dah privately educated middle-aged woman. Douglas Alexander is a short-arsed Glaswegian………. By the narrow criteria that’s suddenly been invented, none of these people have any right to represent me. According to the latest ONS figures, the largest demographic group in the country today is OAPs, most of whom are women. So if the Labour Party and its supporters want like for like representation they’d better all resign en masse.

    Like

  41. 187
    HenryV says:

    It worries me when the majority of comments here go over more than a couple of lines.

    I think it is quaint that the foremost British political blog on the web still thinks terrestrial TV is important.

    Like

    • 188
      You can't spin a O.B. camera crew and talking fact head, you can spin a Newspaper says:

      Of course it’s important. You don’t need to like it but that’s just the way it is.
      The question is whether a Communications Director needs to be a TV specialist or a press insider. The fact is that 24 hour News is far less susceptable to spin than Newspapers are and papers still reach a massive chunk of the population.

      Maybe in 10-20 years or so you’ll get a Communications Director who specialises in the Web, but right here and right now the press in Britain still reaches a mass audience every day and TV is going nowhere as the ease of use entertainment hub.
      You switch it on and watch. You don’t have to fuck about with browsers or PC’s.

      Politics in Britain simply isn’t the same as politics in the U.S. which is why Guido’s analysis is wrong.

      TV and Politics really only matter here in the Campaign and run-up.
      The News is dry who,what,where,when and not full of opinion anchors. The interent here didn’t harness any mass political grassroots like it can in America.

      In the U.S. there is a blitz of political attack ads and opinion News while their Newspapers have never had the mass popular takeup of the U.K. So over there TV is King and the Web is a campaign tool for donations and organising rallies.

      Like

  42. 203
    Personal opinion says:

    Guido you would be perfect for the job, with all the dirt you have on Labour, the opposition would quite literally shit a brick.

    Like

  43. 205
    it's in the water says:

    nobody voted for the present government set-up. No party made the grade as far as votes went. Yet these thieves consider themselves best able to ‘create’ a government out of the rubble. I reckon Brentford football club could do as good a job with some more interesting views on democracy than the current gang

    Like

  44. 206
    it's in the water says:

    “…. If they want to win over the voters they need a political maestro equivalent to Simon Cowell or Roger Ailes…..”

    does this also include some understanding of our democracy and being honest instead of lying and thieving all the time – nevermind removing the surveillance of ordinary people and removing the two-tier legal system we have – starting with the arrest of war criminal Bliar?

    Like

  45. 208
    simon r says:

    O/T – Today is the first day Ed Millitwat & Blinky are working side by side…

    Do you suppose Balls has given Millitwat a chinese burn and nicked his dinner money yet ?

    Like

  46. 210
    Reimer says:

    “Guido-isation” = Americanisation

    Like

  47. 211
    Cassandra says:

    Is Guido pitching for Nick Robinson?

    Like


Seen Elsewhere

Could UKIP Keep Britain in the EU? | Iain Martin
Why Piketty is Wrong | ConHome
Guido Whips Politicians Into Shape | Guardian
Milburn Levelling Down | Kathy Gyngell
Crosby and Carswell Make Friends at Guido’s Dinner | Mail
Mrs Danczuk Beats Mensch to Win Guido | Telegaph
PM Congratulates Blogger Who Destroyed Minister | Mail
UKIP’s Promise to Defectors | Alex Wickham
Juncker: No Compromise on EU Immigration | Telegraph
Labour’s Numbers Don’t Add Up | Left Foot Forward
LibDems’ Loss is UKIP’s Gain | Telegraph


VOTER-RECALL
Find out more about PLMR


Chris Bryant talks to the Times Diary about a famous gay actor:

“I don’t think I’ve had sex with him. He says we had sex in Clapham. I’m fairly certain I’ve never had sex south of the river”



Mycroft says:

Have you read the last bit of Animal Farm?

You know where the animals are looking through the Farmhouse window?

My TV screen was that window at lunch-time today.

Be careful, the sudden self-congratulatory tone, the slightly pudgy outline of indulgence and you become exactly what you should despise.

The jolly face of the Quisling Cameron poses for your camera has mesmerised and deceived you, you who were once not so deceived.

You were no firebrand, you were a damp squib in my opinion, sorry.

You need a damned good kick up the ahse!


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