Baldwin Enforces Line

Guido noticed the less than subtle use by Labour since the new year of the term “Tory-led government” in every media hit or speech, but he didn’t realise Miliband’s bad-boy spinner Tom Baldwin was quite so brazen in his attempts to sign the media up to the theme. This went out to all the media:

As you may have noticed, we have changed our language in recent weeks to avoid describing the Government as a coalition or a partnership of equals. We believe a more accurate description is that this is a Conservative-led government. I understand that the phrase a “Tory-led government” is two words too long to be repeated on every occasion. But I also think that you are making a choice whenever you call it “the coalition”. When we were in power, no one was left in any doubt that our most unpopular decisions were those of a “Labour government”.

The word “Coalition” is one that avoids party labels while also suggesting a degree of inter-party harmony and co-operation which is, day-by-day and split-by-split, being shown as false. Unless Nick Boles gets his way, “the Coalition” will not be standing for election.

Can I suggest you at least vary your description of this Tory-led government. On some occasions, you might call it a Conservative-Liberal Democrat government. On others it might be just “the government”.

When you are talking about this government in a political context, I think it would be fairer to refer to it by reference to party labels.

With best wishes, Tom Baldwin,
Director of Strategy and Communications

Guido got thinking, given that Baldwin is constantly referred to as “the former Times journalist”, despite the fact he was on the way out anyway rather than being poached, perhaps there should be a redesignation of how he is described:

That should do it…



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Preston Council leader Peter Rankin explains rising anti-Semitism…

“You need to think why this anti-semitism is getting worse. It’s because of the actions of the IDF shelling schools and hospitals and killing and maiming thousands of men, women and children.”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

PMQS SKETCH: Corbyn Withstands Heavy Shelling PMQS SKETCH: Corbyn Withstands Heavy Shelling
DECC: Please Think Before You Print DECC: Please Think Before You Print
TOP TORY COPPER IN MILF PORN SHOCKER TOP TORY COPPER IN MILF PORN SHOCKER
SHAPPS THROWS FELDMAN UNDER THE BATTLE BUS SHAPPS THROWS FELDMAN UNDER THE BATTLE BUS
CORBYN REFUSES TO WITHDRAW HAMAS “FRIENDS” COMMENT 4 TIMES CORBYN REFUSES TO WITHDRAW HAMAS “FRIENDS” COMMENT 4 TIMES
SADIQ: “I’M SORRY” FOR RACIAL SLUR AGAINST MODERATE MUSLIMS SADIQ: “I’M SORRY” FOR RACIAL SLUR AGAINST MODERATE MUSLIMS
TWO MORE LABOUR COUNCILLORS RANTED ABOUT “JEWS” TWO MORE LABOUR COUNCILLORS RANTED ABOUT “JEWS”
CRUZ QUITS, HITS WIFE CRUZ QUITS, HITS WIFE
KHAN CALLED MODERATE MUSLIMS “UNCLE TOMS” ON IRANIAN STATE TV KHAN CALLED MODERATE MUSLIMS “UNCLE TOMS” ON IRANIAN STATE TV
NAZ SHAH RESIGNS FROM HOME AFFAIRS SELECT COMMITTEE NAZ SHAH RESIGNS FROM HOME AFFAIRS SELECT COMMITTEE
HAMAS DISTANCE THEMSELVES FROM CORBYN HAMAS DISTANCE THEMSELVES FROM CORBYN
LABOUR COUNCILLOR DEFENDS COMPARING JEWS TO HITLER LABOUR COUNCILLOR DEFENDS COMPARING JEWS TO HITLER
TOP CORBYNISTA MP TWEETED ABOUT PUTTING ISRAEL IN MID-WEST OF AMERICA TOP CORBYNISTA MP TWEETED ABOUT PUTTING ISRAEL IN MID-WEST OF AMERICA
GOVE TOPS CONHOME POLL AGAIN GOVE TOPS CONHOME POLL AGAIN
UBER, BUT FOR BREXIT UBER, BUT FOR BREXIT
LABOUR’S BANK HOLIDAY TIMELINE LABOUR’S BANK HOLIDAY TIMELINE
THIRD LABOUR COUNCILLOR SUSPENDED OVER “HITLER” TWEET THIRD LABOUR COUNCILLOR SUSPENDED OVER “HITLER” TWEET
LABOUR COUNCILLOR: ISRAEL BEHIND ISIS, “ZIONIST JEWS ARE A DISGRACE TO HUMANITY” LABOUR COUNCILLOR: ISRAEL BEHIND ISIS, “ZIONIST JEWS ARE A DISGRACE TO HUMANITY”
ANOTHER LABOUR POLITICIAN WANTS TO “RELOCATE” JEWS TO AMERICA ANOTHER LABOUR POLITICIAN WANTS TO “RELOCATE” JEWS TO AMERICA
DIANE ABBOTT CAR CRASH: ANTI-SEMITISM A “SMEAR” DIANE ABBOTT CAR CRASH: ANTI-SEMITISM A “SMEAR”
KHAN ALLY: “ISRAEL IS A TERRORIST STATE LIKE ISIS” KHAN ALLY: “ISRAEL IS A TERRORIST STATE LIKE ISIS”
DIANE ABBOTT DEFENDS NAZ SHAH, SAYS ANTI-SEMITISM ISN’T A PROBLEM FOR LABOUR DIANE ABBOTT DEFENDS NAZ SHAH, SAYS ANTI-SEMITISM ISN’T A PROBLEM FOR LABOUR
Fiorina Drops Fiorina Drops
£500,000 EXPENSES FRAUDSTER MEP JAILED £500,000 EXPENSES FRAUDSTER MEP JAILED
SEUMAS MILNE PRAISES HAMAS SEUMAS MILNE PRAISES HAMAS
ALLEGED GRANNY BASHER MP IN COURT TODAY ALLEGED GRANNY BASHER MP IN COURT TODAY
CORBYN AGREES BBC ARE “ZIONIST LIARS” CORBYN AGREES BBC ARE “ZIONIST LIARS”
LABOUR IN CRISIS LABOUR IN CRISIS
KHAN ON KEN, KEN ON KHAN KHAN ON KEN, KEN ON KHAN
CORBYN’S CALLAGHAN MOMENT CORBYN’S CALLAGHAN MOMENT