January 18th, 2011

Baldwin Enforces Line

Guido noticed the less than subtle use by Labour since the new year of the term “Tory-led government” in every media hit or speech, but he didn’t realise Miliband’s bad-boy spinner Tom Baldwin was quite so brazen in his attempts to sign the media up to the theme. This went out to all the media:

As you may have noticed, we have changed our language in recent weeks to avoid describing the Government as a coalition or a partnership of equals. We believe a more accurate description is that this is a Conservative-led government. I understand that the phrase a “Tory-led government” is two words too long to be repeated on every occasion. But I also think that you are making a choice whenever you call it “the coalition”. When we were in power, no one was left in any doubt that our most unpopular decisions were those of a “Labour government”.

The word “Coalition” is one that avoids party labels while also suggesting a degree of inter-party harmony and co-operation which is, day-by-day and split-by-split, being shown as false. Unless Nick Boles gets his way, “the Coalition” will not be standing for election.

Can I suggest you at least vary your description of this Tory-led government. On some occasions, you might call it a Conservative-Liberal Democrat government. On others it might be just “the government”.

When you are talking about this government in a political context, I think it would be fairer to refer to it by reference to party labels.

With best wishes, Tom Baldwin,
Director of Strategy and Communications

Guido got thinking, given that Baldwin is constantly referred to as “the former Times journalist”, despite the fact he was on the way out anyway rather than being poached, perhaps there should be a redesignation of how he is described:

That should do it…


135 Comments

  1. 1
    Gordon Brown says:

    last

    Like

  2. 2
    Shizzle says:

    Can we not just call him “Tom the c­u­n­t”?

    Like

  3. 3
    bbitgu says:

    Fat socailist wanker !!!!!

    Like

  4. 4
  5. 5
    Red Ed says:

    It’s a lot easier now I have someone to tell me what to say. Though I hope he doesn’t tell me to get married.

    Like

  6. 6
    Steve Miliband says:

    ”Former Coca Cola user” Sure about that?

    Like

  7. 7
    Righty Right Wing (Mrs) says:

    I wonder how much of his wives “just 16″ went up his nose?

    Like

  8. 8
    Crimebrief says:

    I love it – hope he reads this soon. What a twat.

    Like

  9. 9
    Dazza says:

    Like.

    Like

  10. 10
    LondonStatto says:

    Lol.

    I used to just refer to “the government”. Now it’s “the coalition” every time. Well done Tom.

    Like

    • 17
      The Electorate says:

      I used to just refer to the former government of Gordon Brown, but now its the “Unite-Led Oppposition” every time. Well done David Miliband.

      Like

  11. 11
    bbitgu says:

    will have to keep a eye on the BBC over next few days then……

    Like

  12. 12
    Gordon Brown says:

    Word of advice Ed. Get yourself a decent spinner, one that doesn’t play dirty,lie or smear. It worked for me.

    Like

  13. 13
    Ratsniffer says:

    He was pushing at an open door with PravdaBeeb.

    Like

  14. 14
    snarthwick says:

    Pro bono pubico

    Like

  15. 15
    Anonymous says:

    Be interesting to see just how many media organisations do as they’re told…

    Like

  16. 16
    Brilliant says:

    LOL! Your best posting ever Guido. CLAPS

    Like

    • 91
      Labourunionsbbc we are one says:

      Agreed.

      Like

    • 108
      rocknrolla says:

      It is a good one. Quite amazing that Labour thinks they can control the language people use. Like others here I fully expect this line to start being taken by the BBC.

      Like

    • 127
      Hypocrite watch says:

      If only it wasn’t rank hypocrisy since Dave and George were also into the white stuff

      better luck next time

      Like

      • 129
        robert peston's speech therapist says:

        Guido, Divine inspiration that deserves wider publication. Daily Show perhaps?

        Like

  17. 19
    Tessa Tickles says:

    I thought it was “LimpDim-led government”, failing miserably to sort out “Labour’s Financial Mess”.

    Like

  18. 20
    Anonymous says:

    Well said Guido. Good stuff

    Like

  19. 21
    Anon says:

    Repeat many time after me Mr Badwind:

    I am a pompous twat
    I am a pompous twat
    I am a pompous twat
    I am a pompous twat
    I am a pompous twat

    Like

  20. 23
    genghiz the kahn says:

    Baldwin spinning for the party formerly know as New Labour, now re-branded as UNITE.

    Like

  21. 24
    Hugh Janus says:

    Well said Guido, who the bloody hell does he think he is?

    Like

    • 97
      Labourunionsbbc we are one says:

      Be fair, there’s not much else he can do as the the silly posh boy has only got as far as a ‘blank sheet of paper’ to present to those for whom the penny has not dropped / or will never drop.

      Like

  22. 24

    A rather weak snipe at Labour today Guido – losing your touch? If all you can aspire to is personal attacks rather than polemic then we will all be the worse. Come on Guido .. I rarely agree with you, but at least your analysis usually demonstrates a keener mind than this.

    we all have our ‘bad hair’ days .. I shall simply attribute today as one of your’s and look forward to normal service being resumed as soon as possible.

    Like

    • 33
      David Miliband says:

      Er, today’s been one of the best ever. It’s given me a nice break from thinking constantly about how my retarded know-nothing brother stabbed me in the back.

      Like

    • 34
      A Bloke says:

      What a tosser

      Like

    • 40
      Gonk says:

      Didn’t you play centre for the All Blacks

      Like

    • 52
      a poet says:

      What kind of name is ‘Bunce’ — does it rhyme with ‘fcuking tosser’?

      Like

      • 72
        The guy has to be called something says:

        “BUNCE n. British — money or profit. A word dating from the 19th century and almost obsolete by the 1960s, except among street traders and the London underworld. In the late 1980s the word was revived by middle-class users such as alternative comedians in search of colourful synonyms in a climate of financial excesses. Bunce may originally have been a corruption of ‘bonus.’” “The Dictionary of Contemporary Slang” by Tony Thorne (Pantheon Books, New York, 1990).

        Like

        • 87
          Shardenne Froider says:

          Ricky Gervais said it was rhyming slang (Bunsen burner – earner). Now I don’t know what to believe

          Like

      • 88
        AC1 says:

        A name that makes French Oil companies tanks explode?

        Like

    • 106
      Moley says:

      A quote from Dunce’s website;

      “Nearly one in five 18-year-old boys and one in six girls are not in employment, education or training (“NEET”) and earlier this month a count from the Department for Work and Pensions found 600,000 people under the age of 25 have never done a day’s work in their lives.

      In 2003 in the UK, 12.1 per cent of those aged 20-24 came into the category classed as ‘early school leavers’. By 2008 this had risen to 17%. The increase in the NEET count amounted to 40%. The effect of Britain’s growing proportion of NEETs means that in 2008 there were more badly educated young people than in 22 other EU countries. In 2003, only ten countries had young people who were doing better.

      In the past five years alone, 12 countries have overtaken Britain with improved work and training for young people. This leaves just four of Western Europe’s 27 nations with larger proportions of NEETs than the UK.”

      Would journalists please be careful to refer to the last Government as “The Failed Labour Government”.

      Like

    • 110
      Reds Under The Bed says:

      Buncey-boy obviously a Socialist tosser – no sense of humour.

      Like

    • 131

      Ow Buncie

      Skunkie here. We don’t do personal attacks on here you phookin knobjockey.

      Now phook off you koont!

      Like

  23. 27
    bbitgu says:

    Guido , wouldnt it be ” Recovering alcholic” rather than ” former” as a reocering alcoholic told me , You will always be a recovering alcvholic and you will always be a alcholic .

    Like

  24. 28
    Bjorn Yesturday says:

    They don’t know their arse from their elbow, or deficit from their debt

    http://www.leftfootforward.org/2011/01/daily-mail-deficit-dunces/

    Like

  25. 30
    Baby eating tory says:

    “As you may have noticed, we have changed our language in recent weeks to avoid describing the Opposition as a bunch of incompetents. We believe a more accurate description is that this is a parody of what Labour used to stand for. I understand that the phrase deficit denying extreme left wing socialist rabble is two words too long to be repeated on every occasion. But I also think that you are making a choice whenever you call it Muppet incorporated.”
    etc etc

    Like

  26. 31

    Fucking wank….!

    Like

  27. 35
  28. 41
    bbitgu says:

    Guido , this should NOT be tagged totty watch.

    Like

  29. 42
    stun says:

    Mischief at its best. Good work, Guido. Should really piss him off. Shame.

    Like

  30. 44
    Desperate Dan says:

    An inspired work of genius.

    Like

  31. 48
    fartinatrance says:

    Just for a minute there I thought I had voted for a coalition government….then I woke up and fu*k me! I had………..

    Like

  32. 50
    Tom Baldwin says:

    I’ve got the White Stuff.

    Like

  33. 54
    bbitgu says:

    Guido , Will you publish any replies from other media outlets to your letter ?

    Like

  34. 56
    MysoniscalledHarry says:

    snort snort

    Like

  35. 58
    Doc Trough. says:

    Mo Barley.

    Like

  36. 59
    albacore says:

    What a naughty Fawkes.
    Almost redeemed himself for that logging-on fiasco.

    Like

  37. 61
    dumbo says:

    When would you talk about the government in a non-political context??

    Like

  38. 62
    Tom Badwind says:

    Whatever you do, don’t say ‘Tory Toffs’. We tried that once and the idiot public saw through us.

    Like

  39. 65
    Accidental Reader says:

    WTF’s a ‘Times’ when it’s at home?

    Like

  40. 74
    Ewnohoo says:

    LOL !!

    Did the guy really have a 31% talcum / 35% brick dust / 37% cement powder / 7% cocaine habit ??

    Loser .

    Like

  41. 78
    A J Scott says:

    Brilliant, G.F. They don’t (or perhaps some do) like it up ‘em.

    Like

  42. 80
    Steve says:

    Very good stuff, Guido!

    Like

  43. 81
    Upchuck Yumumma says:

    Talk about meeeeeeeeeeeeeeee!

    Like

  44. 83
    Tube_Thumper says:

    very good stuff guido? you arselicker. this is hardly news.

    Like

  45. 84
    Damien McBride says:

    We’re a party of integrity.

    Now where’s the gak?

    Like

  46. 92
    Disco Biscuit says:

    Slightly shaky ground, going after him for his previous coke habit, don’t you think Guido? :)

    Like

  47. 93
    Prince says:

    Director of Strategy and Communications formerly known as jerk

    Like

  48. 98
    Reds Under The Bed says:

    Laugh? I nearly bought a round!

    Guido – you should be writing for Private Eye. Your pastiche of the Baldwin bollox is the most peerless example of political satire I’ve read this year!

    I’m definitely renewing my subscription.

    Like

  49. 107
    Ratsniffer says:

    Satire of the finest tradition, as never seen being practiced on the BBC.

    Like

  50. 112
    Bewildebeest says:

    Very good Guido – but I beg to differ on ‘Times journalist’ avoiding negative labels. Once upon a time maybe – but not now that it’s owned and diminished by Murdoch. As for ‘journalist’ – a few may be worthy of respect but by and large the term is used as an insult.

    Like

  51. 114
    Engineer says:

    Baldwin’s strategy lacks any form of subtlety. Having heard several opposition politicians refer to ‘the Tory-led government’ on several interviews and opinion panels over the last week or so, it just makes them sound narrowly party-political and slightly bigotted, rather as if coalition politicians were referring to the main opposition party as ‘those Reds’. Baldwin should be trying to get his party’s politicians and spokesmen to sound more level-headed and statesmanlike – sounding narrow-minded is not going to endear them much to floating voters in due course.

    Like

    • 128
      Sir Everard Digby says:

      May I suggest a progressive solution?

      Let’s refer to all politicians as fuckwits. This has a nice ring to it and I think references to the fuckwit opposition and the fuckwit government will strike a chord with the electorate. What’s more there will be on need for any journalistic investigation of a subject as this phrasing would probably be right more often than not.

      Like

  52. 115
    Flashman says:

    Inspired! Bravo Guido!

    Like

  53. 117
    jdennis_99 says:

    Guido 1-0 Baldwin

    Such an event is commonly described by my teenage cousins as OWNAGE.

    Like

  54. 120
    Anonymous says:

    Awesome Guido, truly epic!

    Like

  55. 123
    Jimmy says:

    Glass houses…?

    Like

  56. 124
    fact checking dept. says:

    Have the BBC reported this attempt to manipulate them?

    Like

  57. 134
    Once was Red says:

    Ouch Guido! You’ve really got the trench club and knuckledusters out this time. Has Tom of the Labour Party upset you in some way? Do tell?

    Like

  58. 135
    profoundly_disturbed says:

    Ooooh! You tinker G.F!

    Like


Seen Elsewhere

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Ralph Miliband on the English…

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Left on Left says:

The lefties are attacking because the panellist is a millionaire and lives in a London home worth upwards of two million. Someone had best tell them he’s called Ed Miliband.


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