July 19th, 2010

A Whopping 27,500 Customers

Guido speculated last week that more people would be coming here for their political news than The Times and the as-of-yet unconfirmed numbers from the first month of the pay-wall won’t make for comfortable reading down Wapping way.  Dan Sabbagh, formerly The Times’ media correspondent, blogs at Beehive City that his sources in Wapping say the figures are 15,000 paying for the content on the web with a further 12,500 paying for the iPad app. Which implies that half as many people now read the Thunderer online as read Guido daily.*

The plan was always fewer, more loyal readers, but unless the Mandy-mania had people flocking to the site last week in tens of thousands, this could get rather embarrassing.

*If it is any consolation to Rupert Murdoch, the two ways readers can pay to subscribe to this blog – via LexisNexis and Amazon’s Kindle – generate about enough revenue to buy a pint per month.


115 Comments

  1. 1
    MI7 says:

    corporate media is government propaganda shit.

    only dumbfucks will pay for the privalige of state propaganda, sorry news!

  2. 5
    tat says:

    save money – abolish the bbc

  3. 6
    bandersnatch says:

    Murdoch needs a metaphorical punch on the nose. Hooray!

    • 45
      Mr Ned says:

      He has already had one punch on the nose from the internet already back in 1999/2000.

      He predicted that online shopping would not take off at all. He spent millions creating SKY shopping in the belief that people would never trust unknown vendors online for the internet to be a viable business model, but would flock to his SKY shopping site and buy loads of junk from the TV.

      SKY shopping flopped and Murdoch ended up using a customised off the shelf shopping template from what was eDirectory dot co dot uk. attatched to the SUN website. (I was working for eDirectory at the time) This was one of the first UK online-shopping malls that allowed you to buy direct from thousands of retailers by using only one shopping basket and one checkout.

      The funny thing was, They baught a TheSUN branded version of eDirectory which included sexy directory (which was adult vids, books, toys, games, clothing and accessories) branded as a TheSUN shop, but complained that there were nipples visible on the site. They said it was rude and they did not want the Sun readers to be able to view nipples???

  4. 7
    Thatcher bottle says:

    That Bond film which characterised a meglomanic ‘press’ baron was not far off the truth. The problem though is not Murdoch’s rent-seeking, it is the EU. Get that off our backs and we’ll all be freer.

    • 13
      AC1 says:

      How’s Murdoch rent-seeking?

    • 34
      MI7 says:

      The inspiration for that character was Rupert Murdoch. All the bond villians were/are based on real people.

      The guy in Casino Royal who staged a terroist attack and bet the share prices of the airline down is a loose reference to 9/11 (being staged) and also individuals who made $14 million by betting the United Airline share price would fall drasticly.

      • 67
        Mr Ned says:

        Funny, those “put options” were traced back to a person who was high up in the CIA. Their number three most senior officer, I think.

        But don’t get me started on the nine-eleven conspiracies. These days I only stick to the one pertinent fact.

        That is that there is NO official supported truth in existence that reports on what really happened that day. NONE!

        The co-chairs and chief legal counsel and many of the witnesses who gave evidence and testimony to the official commission inquiry have now stated that they have no confidence in that report.

        When the co-chairs of the report, and the commission’s chief legal council openly admit that the commission report is NOT the truth and does not get to the truth of what happened that day, then I wonder, What IS the full truth?

        All that exists in the public domain is unsupported conspiracy theories. Nothing else.

        We are operating multiple theatre wars, and were stripping people of their liberties and freedoms, torturing innocent people (as WELL as freedom fighters and terrorists) all on the back of unsubstantiated conspiracy theories. Even the official version is now an unsubstantiated conspiracy theory.

  5. 8
    Imagine John Prescott without Bulimia says:

    Less e-trees have been felled, so it’s all good

  6. 10
    Montgomery Cheddar says:

    Murdoch’s always been ready to plough on despite the losses – his satellite TV in the late 80s-early 90s springs to mind. Wonder if that attitude will work for him this time round?

  7. 14
    The ape man commeth says:

    From: News. Scotsman.
    “Although he has been snubbed by the electorate, and Madame Tussauds, for that matter, who have declined to make a wax mannequin of him on the grounds that he was not elected, rendering him the only PM in the past 100 years to be so ignored, he is intent on securing his place in history as the man who saved the global economy while simultaneously doing a jobbiee in his pants.

  8. 15
    Can't remember my moniker says:

    Forgo the pint a month, Guido, and bid Murdo for the Times. May have enough left for a swift half.

  9. 16
    Johnny Norfolk says:

    If they all start charging i will just buy a printed sunday.

  10. 17
    Andrew Clark says:

    Guido,
    We can’t subscribe to it on the Kindle in the UK yet. I would happily subscribe but it is still Amazon policy at time of writing.

    • 103
      D L George says:

      Get yourself a smart phone. Guide’s site is viewable in full format or wap friendly, both are free. The wap one doesn’t even have adverts (missing a trick there old boy).

  11. 21
    Anonymous says:

    The Times is shite and not worth paying for.

  12. 23
    Stephen W says:

    We love you Guido, we do. We love you Guido, we do.

  13. 24
    Gordon Brown says:

    I did a jobby in my bedroom this morning along with cabinet colleagues and others and, in addition to my duties in my house, I will be doing further such jobbies later today.

  14. 25
    The Red Wag says:

    Re: the Scotsman “What Gordon Did Next” link in your Seen Elsewhere section.

    “Gordon,” Sarah Brown has recently been telling friends, “still has one big job in him.” The question is: What will it be?

    She knows that one day she is going to visit the bathroom to find a huge mound of shit on the toilet with a deflated Gordon-shaped skin-suit on top of it.

    • 98
      Gordon Brown pops out his false eye so Fondlebum can skull-fuck him says:

      Brilliant! Love this!

  15. 28
    Voice of Treason says:

    Why pay for news in the Times when it can be accessed from amny various free sources? Murdoch is a never-ending grasping bastard and his contorted face epitomises greed.

    • 32
      Mitch says:

      Isn’t his usual tactic to get the competition to knacker themselves chasing him while he sits and waits? The short term cost is irrelevant, really…..

      • 104
        D L George says:

        Yeah but who’s chasing?
        Isn’t his company already many many billions in debt?

  16. 29
    Mnsgr. 'Phoney' 'River of Fire' Bliar, emoting 'n wiv stupid grin, + sobs, sniffles 'n qivering lips says:

    He should ‘of’ supported Noo_Lie_Bore then he’d ‘of’ had all the Grouniad readers ‘n Polly.

    They’re all rich enough to be socialists.

    They’d pay.

    ‘course – me ‘n the missus – we’re rolling in it – like my boy Dave.

  17. 31
    27500 says:

    How many fucking idiots are in this village?

    • 51
      Apple Cart says:

      Far too many idiots in this village, if you mean this blog comment section. Quite a few sickos who haven’t grown up from making irrevelevant sexual references that even an adolescent on a bad day would find embarrassing. Even Guido has said he doesn’t bother to read their half-wit rantings. It’s like acid on the brain.

      Pathetic morons desperate for some sort of significance who are prepared to write any old vulgar crap in an attempt to get noticed. The quality comments in these sections are so few and far between these days because of these idiots you get rpi just scrolling through to find something even half as intelligent as the original Guido articles. No doubt vulgar hate comments will follow this posting, but there’ll be by IQless lowlifes who aren’t worth even half a percent of the attention they so desperately crave.

  18. 33
    Anonymous says:

    Who the fuck wants to pay for what the ‘great and good’ think, as if their pompous drivel had any relevance to the average Joe in the street. They all live in the same bubble as the politicians anyway.

  19. 35
    Farting like a good 'un says:

    Last week was a terrible week for me… I was evicted from my home and had Polish people move in. I caught my wife cheating on me with my best friend. After a weeks holiday from work I came back to find an African had taken my job. An American told me I was fat whilst sitting on the table next to me at McDonald’s. I was mugged by a black man in a dark alley. I had a head on car collision in my new BMW on the M6.

    To top it off, my daughter has now hit puberty.

  20. 39
    relic of the past says:

    Hang on: murdoch is now taking in between £20K and £50k per day from his web operation and with hardly any additional up-front costs.

    Unless his paper sales are down as a direct result that can’t be all bad news …

    • 52
      Mr Ned says:

      So that averages (based on £45k per day) at approx £16.5 million. Whereas previously they made ZERO income from internet subscriptions as there where none. So this sounds like a good idea, But is it really?

      The thing to watch is if the reduced numbers of readers that now eyeball the on-line version’s content (especially the adverts) causes the ad revenue to diminish by equal or more than this amount.

      • 77
        Mr Ned says:

        Correction “So that averages (based on £45k per day) at approx £16.5 million.” per year…

    • 100
      Anonymous says:

      is he?

      The only figures I’ve heard are 15,000 users paying £1 for 30 days access. so that is nearer £500 a day. How many stay when its £1 a day is unknown at the moment but based on the (very few) people I know who have paid they aren’t going to be renewing.

      They also seem to be cheating on the ipad app by discussing sales not subscriptions. Each sale is for 1 month’s access so I reckon they’ve got somewhere between 5-10,000 people paying £10 a month. That is somewhere between £35,000-£70,000 a month (once Apple’s 30% is taken out).

      • 110
        equity abhors a Maxim says:

        Once he has taken down your particulars and linked them to your browsing habits, he’s got a way to use that data to send you targeted ads – and to sell aggregated ‘profiles’ to potential advertisers in the Times.

        Google does it, Tesco Clubcard does it. Clever Keith Rupert Murdoch waited for proof of concept before risking a penny, or two cents.

  21. 40
    Trev says:

    “more people would be coming here for their political news” … come off it. Do you really believe that/

    people ‘come here’ for their political prejudice . They ‘come here’ to gratuitously spout their hysteria.

    News? Don’t make me laugh. I mean do people watch Jonathan Ross, or Graham Norton, for ‘culture’?

  22. 42
    Peter Grimes says:

    A whole pint! At non-HoC preferential rates! You are overpaid for the crap that gets written here!!

  23. 44
    tat says:

    I enjoy getting my posts deleted by guido – its part of the fun and shows his hypocrisy in a way that old print never could. Definitely worth a premium for that alone :\

  24. 54
    PissedasaParrot says:

    unlike murdoch to see charging as a way forward…give anyone free registered access and watch the advertising revenue rise to match. the ‘must have’ newspaper cache is worth more than the fees will produce

  25. 55
    21st century now says:

    The Times has literally ceased to exist.
    I saw a paper copy of the Sunday Times yesterday. How quaint.

  26. 56
    Border Terrier says:

    Stop smirking Guido. The Times/Sunday Time site has been spruced up, looks much better, has excellent and regularly updated content and … it is part of the package we canny subscribers get along with a 25% price reduction.

    It might still work.

    PS Like the Ed Ball’s diary

  27. 62
    tat says:

    excuse me meinhost – please stop all these people multi-posting as other people, its very dishonest of them.

  28. 68
    HappyUK says:

    It is preposterous that this caper of charging for online content was ever seriously considered as a money spinner. He trying to maintain a bigger slice of an ever-decreasing pie. Expect more pot shots aimed at the BBC as his revenue sources dwindle.

  29. 70
    Hayseed says:

    Maybe not such a bad result but the key metric will be churn.

  30. 78
    Purpleline says:

    When Murdoch purchases the remaining BSKYB shares and has total control, he will introduce sport live via the Times subscription and will have the best money making all round news, sports, internet site in the World.

    So buy your Times subscription and watch Premier League on line. Now that is Perfect. Where do I sign Mr Murdoch

    • 82
      Fuck off if you don't like fuck off says:

      Then the prices will go to the same rates as the gate,fuck him

      • 86
        ..-. ..- -.-. -.- / --- ..-. ..-. / .. ..-. / -.-- --- ..- / -.. --- -. .----. - / .-.. .. -.- . / . says:

        - …. . -. / – …. . / .–. .-. .. -.-. . … / .– .. .-.. .-.. / –. — / – — / – …. . / … .- — . / .-. .- – . … / .- … / – …. . / –. .-

    • 83
      Anonymous says:

      …or go to oleole.com and watch it for free

      • 88
        Purpleline says:

        I know it sounds stupid, but I think I would rather pay a small fee perhaps a quid a game, it could be the saving of the football. I would certainly pay to watch Man Utd their support times 300 m worldwide they could get 300 mio squidly diddly a match

  31. 81
    Fuck off if you don't like fuck off says:

    Guido has one thing over all of them.Non censorship,apart from his nutty modding,but that’s part of Guido.many stories show up here before anywhere else,even up to a month before the MSN follow.

  32. 89
    Tat says:

    A police source said Moat was holding his shotgun under his chin when he was hit by the projectile and immediately went into a muscular spasm.

    Read more: http://www.dailymail.co.uk/news/article-1295719/Police-marksmen-shot-Raoul-Moat-given-just-10-minutes-training–rubbish-bags.html?ito=feeds-newsxml#ixzz0u86osF27

    • 99
      Gazza says:

      Way aye. Can I have my can of lager and fishing rod back now?

    • 107
      Moat is not a hero but his gun didn't kill him. says:

      Sky News had the story of the rubbish bags last week.

      Important points in the case so far.

      Witnesses said the police were only a few feet from Moat when the firing started (they’d been closing in).

      If the witness reports are correct then the police were to close to use X12′s, they would have been within a LETHAL range for the shotgun powered taser.

      The uncle who identified the body said there no marks on him apart fom a small hole and dark rings under his eyes.

      His uncle said “He couldn’t have shot himself with his sawn-off, it would have blown his head off.”

      The small holes in the rubbish bags left by the police’s X12 taser shotguns are the size of a finger width, they don’t leave blast damage, remarkably similar to the description given by the uncle who wouldn’t have known anything about the use of the X12 or its likely damage.

      To roughly quote the police woman of the evening.
      “We were in dialogue with him, we fired tasers, this did not prevent his death”

      Yeah, caused it though didn’t it love!

  33. 97
    RIP Tiddles says:

    What’s on the radio today? I threw mine out of the window after Radio 5Live and Radio 4 put on an endless stream of ex Labour ministers for no good reason. I will not miss the radio but wish I had missed the cat.

  34. 101
    Anonymous says:

    Guido; looks like your rankings are probably going to look better than the BBC news rankings do pretty soon, let alone the times’ rankings:

    http://www.bbc.co.uk/blogs/theeditors/2010/07/bbc_news_website_redesign_4.html

    4 topics posted on the BBC “redesign” so far, each one with well over 500 comments each (compared to about 30 comments that that blog usually gets), 99.9% of which are scathing.

    When your blog normally gets about 30 comments per topic, and then you do a “redesign” which results in about 4000 people telling you that you’ve fucked it up and are never coming back again, you know you’ve made a very big mistake.

    Personally, I reckon Steve Herrmann is working for Sky and has deliberately sabotaged the BBC news site.

    • 102
      Anonymous says:

      and those 4000 or so “you fucked it up big time” comments come after the redesign , ie at a time when you can’t find the link to get to the blog in the first place because the navigation won’t let you find it anymore; that’s fucking good going that is.

    • 105
      Anonymous says:

      The traffic for the BBC domain has dropped through the floor since their revamp, and that’s for the entire domain, not specific to the news site. This means that (as the rest of the bbc sites aren’t all “revamped” yet) their news rankings must have been totally destroyed.

      Normally I’d laugh at a company destroying their own rankings/site, but in this instance it’s our money that they’ve done it with, and they’ve turned a website that was fantastic (funded by us and designed for us) into a shit mess targeted at foreigners to get advertising revenue via their worldwide customers.

      I’ve always hated the BBC’s lefty stance, but their website used to be a pleasure to use/read and a perfect example of how to design/format a content-rich site; now they’ve lost that too. They’ve fucked it up completely so they can get some extra money from the yanks (who are also giving feedback saying it’s shit and they’re not going to use it anymore)

      I’m fucking livid.

      http://www.alexa.com/siteinfo/bbc.co.uk

  35. 106
    Taxfodder says:

    Recently while down the Pub swigging an aristotle of 4x and a pot of whelks with me old mate Murd, he confided “I would rather have a skerrick of paying customers than a shonky load of skint pommy galahs without a gazoo to scratch their arse with.

    He added, the duck’s guts of it is you don’t make serious deenah’s propping up spongers, that fucking earbasher Fawkes would do well to remember that too.

  36. 108
    Fred Blogs says:

    I’m one of the casual Times readers that won’t pay. Mind you I wouldn’t pay any more to read Guido either. Cheap at twice the price.

  37. 111
    James42 says:

    “…fewer more loyal readers…”

    Just as more people across the class divides are persuaded to interact with this uppercrust newspaper, the management are dismissing them as undesirables. What a contribution to society!

  38. 112
    James42 says:

    It is a great pity that the French relvolution didn’t cross the channel.

  39. 113

    It is always good to get objective news that is what our friend Rupert gives us, not!!!!!

  40. 114
    Marcus Junius Brutus says:

    Hate the redesigned BBC site. Mind you. I’d become cautious about its coverage for news anyway. They’ve shown a definite editorial slant in the past – look at the stories they don’t cover. You could get a very warped (Labour) view of the world.

    Was a Times website reader but I can’t be bothered to go through the paywall when I can pick up all the news elsewhere. I’ll miss Clarkson’s comments but I’m not subscribing just for that.

  41. 115
    Sally "I'm Free" Inman says:

    Is it true that Times journalists had to pay for their own access to their own newspaper despite despite being promised vouhers that would let them view it for free?



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Max Clifford says…

“Most people want to read nasty things about people, not nice things.”



DisgustedOfMitcham2 says:

Maybe if they really wanted to “decontaminate the Labour brand” with business people, they shouldn’t have totally buggered up the economy?

Just a thought.


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