For those once great enemies, the BBC and Alastair Campbell have certainly settled their differences, and what’s more the Beeb seem almost hysterical about the launch of the latest edition of his diaries. When was the last time a book was publicised on every channel and radio station both locally and nationally with the author allowed unfettered readings and plugging?

“My voice is starting to go a bit already, having done breakfast telly and then 19 local and regional radio interviews, all in the interests of publicising a book which, if my twitter friends are anything to go by, is not in all the right places yet and has already sold out on Amazon ….”

It’s ridiculous that he is able to so brazenly use publicly funded outlets for his own commercial and political gain.