Don’t believe the spin about Euro RSCG still being the Tories main advertising agency.  Saatchi are back and one CCHQ insider told Guido that the problem with Euro RSCG was very simple: “they’re shit.”

These ads are simple and direct, forget Fink’s policy nuancing, forget fiscal details of tax and spend, on election day the choice facing voters is this: “Do you want five more years of Gordon Brown or not?” That is what it will boil down to in the voting cubicle when the curtain is drawn.  If the Tories can frame the vote as a vote for or against Gordon Brown they will win.

Gordon is a huge negative for the Labour Party.  Glad to see that someone at Saatchi agrees with Guido that Gordon’s gold sales debacle is worth putting to the people…