Timed to coincide with the Unite strike the Tories have launched a campaign using Facebook’s connect utility against Cash Gordon, and to “campaign against the new ‘militant tendency’ in the Labour Party”.

The innovative thing about this is the “competitive campaigning” aspect, you score points by sharing it with Facebook friends, emailing links, reading campaign notes.  All to advance up a league table…

The campaign of course has a Twitter hashtag, #CashGordon.