In this video wee Dougie Alexander shows why he won’t be a leadership contender after the election. His less than inspiring back-room boy style briefing from Labour HQ is somewhat reminiscent of Eric Pickles’s efforts, yet it has all the joy and excitement of a game of bowls. Labour are spinning all they want that “people win elections – not posters” but it’s a poor effort at hiding the fact the party have no money. Did the Labour Party claim they didn’t need posters in 1997 when the money was rolling in?

What Labour are doing well at though is the virtual-phone-banking. It’s a move right out of the Obama play-book and with the full weight of the Unite machine organising behind them, it seems that Labour are outdoing their Tory counterparts in making sure their wavering core wake up. People in marginals are already complaining of the near constant bombardment. Still many weeks to go and it will only get worse.

UPDATE : You must read this fantastic piece by Dizzy about Wee Dougie: Labour Unveils its Radical New Strategy.