From September 2008:

PR Week can reveal that the Labour Party is exploring plans for an online rapid rebuttal unit, designed to kill off damaging stories circulating in the blogosphere. Former lobbyist Derek Draper will oversee the initiative, having recently been called in by Labour’s general secretary to advise on how the party can communicate its message. Labour strategists are keen to respond to the growing influence of right-wing blogs.

Channel 4 covered the bright new dawn here.  It didn’t quite work out…