About now Tory-leaning bloggers will be enjoying lunch courtesy of CCHQ.  They will be chatting with the tweeting Tory head of press and enjoying a drink with Andy Coulson.

Iain Dale, the doyen of Tory bloggers, will not be in attendance, but ConservativeHome’s Jonathan Isaby will be leading the pack of online party supporters gathered in the parliamentary dining room.

Guido’s working theory is that the next election won’t be decisively effected by blogs, though Draper’s dictum that during the campaign the news agenda and party narratives will be derailed by blogs, is probably true.  It might be an embarrassing tweet, it might be a blogger uncovering something.  The mainstream media gets pretty feral during a general election so it will be hard to grab media mind-share. 

Guido will be betting on video being the break-out communication channel – even outside the heat of a campaign individual Guy News videos have reached half-million viewers …

UPDATE : Coulson was a no show.  It was braised boar (on the menu, not a reflection on Henry Macrory).