On Monday, March 17, 2000 Alastair Campbell wrote in his diary…

“As soon as TB finished the Q & A session I took him to one side and said I had some good news. I said you remember in 1994 when I said we should try to get the Sun on board and you said you weren’t sure it was possible, well, they are. He thought it was good news in its own right, but was good in the effect it would have on the other side’s morale. I tipped off Mike Brunson at ITN. On one level, it was ridiculous that it should be seen as a big event, but the reality is that is exactly how it is seen. I felt it was a fruit of three years’ hard work, and there will be many more.”