The Miliband led foreign policy has taken a quirky turn. Britain used to send navy gunships to foreign lands that were becoming troublesome. Now the Foreign Office buys local television advertising space pleading “don’t attack us.” Soft power versus hard power. Does it make more sense to advertise on Pakistani TV than do as the Americans are doing and bomb them? Perhaps.

Guido is an advocate of a new cultural offensive against medieval Islam. The weapons should be Playboy magazine, MTV (in particular the Pussy Cat Dolls latest video), Coca Cola and iPods.

When it comes to convincing disaffected young muslim men of the superiority of the West, girls in mini-skirts will trump girls in burqas every time.