Guido approves of the decadent way DraperList hands out champagne willy nilly to encourage readers to comment and sign up for Derek’s twitterings. Co-conspirators here are lucky if they get a T-shirt. Just hope the poor credit-crunched minimum-wage-paid members of the union which funds his ego trip – Unite – are as understanding. As these Twitters show, Draper is literally p*ssing their money away for his own egotistical reasons:

01:03 AM yesterday : just before i go to bed i have decided to give a bottle of champagne to my 1000th follower.
8:47 AM yesterday : did i really decide this last night? must have been a bit pissed. oh well, a promise is a promise

Hard to see how it serves the workers interests to pay out their dues to Draper’s fans in the form of champagne…