Just had a “why didn’t you reply” exchange with someone whom Guido really did not intentionally mean to ignore. This may seem very Web 1.0, but email really is best. Despite now getting some 800 emails a day, this is still the best way of communicating with Guido. If you know the number text via SMS is slightly higher priority (or call the voicemail number on the blog 0709 284 0531, this is texted to Guido via Spinvox). Twitter is completely ignored – would you converse with a thousand unknown people? Facebook is rarely logged into. Forget the other social networks.

Afraid Guido is just perhaps too Web 1.0. Dale and Draper are so very into Tweeting trivia, if you want to know about Gio’s latest bowel movements or Dolly’s state of sobriety, Twitter is for you. Welcome to Web 2.0…