October 17th, 2008

Gordon’s Pollster Deborah Mattinson Slammed for Dodgy Polling

Guido has banged on for a long time about Deborah Mattinson’s dodgy polling. Her firm’s “free” polling for Gordon Brown’s Smith Institute seemed to correlate with their ability to win 90% of government contracts. In September 2007 the Greens accused her of distorting evidence to support the government’s position on nuclear power. She of course raked in the fees for Citizen’s Juries, (motto “verdict first, evidence later”). Her firm famously charged taxpayers an incredible £153,484.38 for a one day seminar.

Guido wrote in February 2007 that “in times of need, Gordon’s pollster conducts polls with dubious methodologies which she then writes up in hagiographical pro-Gordon articles… Is Guido the only one who thinks there might, in the circumstances, be a serious conflict of interest in her not only sitting on the board of the Smith Institute but also having HM Treasury as a paying client?”

Following yet another complaint, this time from Greenpeace, the Market Research Standards Board has found that in the consultation conducted by Opinion Leader Research, “information was inaccurately or misleadingly presented, or was imbalanced, which gave rise to a material risk of respondents being led towards a particular answer.” OLR is now finished as a serious pollster.

See more on Deborah Mattinson



Seen Elsewhere

Comply or Die at Grauniad | MediaGuido
Labour Beats UKIP in South Yorkshire | LabourList
Mock the Week’s Weak Comedy | Nigel Farage
Can Jim Murphy Save Scottish Labour? | Guardian
There is Still Appetite for the Westminster Lunch | Jon Craig
Labour Turn Their Backs on Jewish Community | Dan Hodges
Chivalry is Not Dead | Laura Perrins
Jonathan Jones is a Tw*t | Iain Dale
Second Scotland Poll Suggests Labour Wipeout | Times
Paedo Probe Boss Urged to Quit | Sun
Keynesian Tories Won’t Eliminate Deficit | Tim Montgomerie


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