October 17th, 2008

Gordon’s Pollster Deborah Mattinson Slammed for Dodgy Polling

Guido has banged on for a long time about Deborah Mattinson’s dodgy polling. Her firm’s “free” polling for Gordon Brown’s Smith Institute seemed to correlate with their ability to win 90% of government contracts. In September 2007 the Greens accused her of distorting evidence to support the government’s position on nuclear power. She of course raked in the fees for Citizen’s Juries, (motto “verdict first, evidence later”). Her firm famously charged taxpayers an incredible £153,484.38 for a one day seminar.

Guido wrote in February 2007 that “in times of need, Gordon’s pollster conducts polls with dubious methodologies which she then writes up in hagiographical pro-Gordon articles… Is Guido the only one who thinks there might, in the circumstances, be a serious conflict of interest in her not only sitting on the board of the Smith Institute but also having HM Treasury as a paying client?”

Following yet another complaint, this time from Greenpeace, the Market Research Standards Board has found that in the consultation conducted by Opinion Leader Research, “information was inaccurately or misleadingly presented, or was imbalanced, which gave rise to a material risk of respondents being led towards a particular answer.” OLR is now finished as a serious pollster.

See more on Deborah Mattinson



Seen Elsewhere

Hunt Told Off By Former Head | TES
Scrap Tax on Family Flights | ConHome
Has May Declared War on Downing Street? | James Kirkup
The Nasty Left | Dan Hodges
Men Flock to UKIP | Andrew Cadman
London-Britain Divide | Alex Wickham
Pickles Puts Prezza’s Surplus Stationary to Use | Speccie
How Capitalists Can Win the Argument | CapX
Theresa May, or Maybe Not | Spectator Life
YouGov: Working Class Prefers UKIP to Labour | Times
Sainsbury’s Disowns Left-Wing Blogger | Mail


Find out more about PLMR AD-MS


A ‘senior Conservative party official’ passes judgement on Theresa May:

“She is boring. A technocrat. She is Philip Hammond with a fanny. Not interesting, but rendered interesting by circumstance. And that circumstance is that she is a woman. And in an age when the Prime Minister gets it in the neck for refusing to wear a fucking T-shirt that says he is a feminist, that is a rocket boost right underneath you.”



Left on Left says:

The lefties are attacking because the panellist is a millionaire and lives in a London home worth upwards of two million. Someone had best tell them he’s called Ed Miliband.


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