October 17th, 2008

Gordon’s Pollster Deborah Mattinson Slammed for Dodgy Polling

Guido has banged on for a long time about Deborah Mattinson’s dodgy polling. Her firm’s “free” polling for Gordon Brown’s Smith Institute seemed to correlate with their ability to win 90% of government contracts. In September 2007 the Greens accused her of distorting evidence to support the government’s position on nuclear power. She of course raked in the fees for Citizen’s Juries, (motto “verdict first, evidence later”). Her firm famously charged taxpayers an incredible £153,484.38 for a one day seminar.

Guido wrote in February 2007 that “in times of need, Gordon’s pollster conducts polls with dubious methodologies which she then writes up in hagiographical pro-Gordon articles… Is Guido the only one who thinks there might, in the circumstances, be a serious conflict of interest in her not only sitting on the board of the Smith Institute but also having HM Treasury as a paying client?”

Following yet another complaint, this time from Greenpeace, the Market Research Standards Board has found that in the consultation conducted by Opinion Leader Research, “information was inaccurately or misleadingly presented, or was imbalanced, which gave rise to a material risk of respondents being led towards a particular answer.” OLR is now finished as a serious pollster.

See more on Deborah Mattinson



Seen Elsewhere

100 Tories to Rebel on Plain Packs | Telegraph
May 2015 and the Art of Political Betting | MAY2015
Fate of Eurozone Rests in Hands of Videogame Expert | TechnoGuido
UKIP After Farage | Asa Bennett
Eichmann Called on Arabs to Continue War on Jews | Speccie
Mirror Hacking: 50 Legal Action Claims | Press Gazette
Mandy’s £400,000 Tax-Free Loan From Own Company | Guardian
Why We Must Remember the Holocaust | Hugo Rifkind
“Adjustments” Not Cuts | Gary Gibbon
The New Puritans | Alex Wickham
British Minister in Watch Gaffe | Straits Times


Rising Stars
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George Galloway says of his former Respect candidate the UKIP MEP turned Tory, Amjad Bashir…

“Clearly Bashir does not have any real political principles or commitment, only naked opportunism and self-interest. He represents the revolving door principle in politics. The Tories are welcome to him because he will cause them embarrassment. Fortunately Respect was able to act before he did it to us.”


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