October 17th, 2008

Gordon’s Pollster Deborah Mattinson Slammed for Dodgy Polling

Guido has banged on for a long time about Deborah Mattinson’s dodgy polling. Her firm’s “free” polling for Gordon Brown’s Smith Institute seemed to correlate with their ability to win 90% of government contracts. In September 2007 the Greens accused her of distorting evidence to support the government’s position on nuclear power. She of course raked in the fees for Citizen’s Juries, (motto “verdict first, evidence later”). Her firm famously charged taxpayers an incredible £153,484.38 for a one day seminar.

Guido wrote in February 2007 that “in times of need, Gordon’s pollster conducts polls with dubious methodologies which she then writes up in hagiographical pro-Gordon articles… Is Guido the only one who thinks there might, in the circumstances, be a serious conflict of interest in her not only sitting on the board of the Smith Institute but also having HM Treasury as a paying client?”

Following yet another complaint, this time from Greenpeace, the Market Research Standards Board has found that in the consultation conducted by Opinion Leader Research, “information was inaccurately or misleadingly presented, or was imbalanced, which gave rise to a material risk of respondents being led towards a particular answer.” OLR is now finished as a serious pollster.

See more on Deborah Mattinson



Seen Elsewhere

How is Miliband’s ‘New Politics’ Working Out? | Speccie
State Should Send More Poor Children Private | Sam Bowman
£1 Million Cost of Ed Balls’ Ego | Laura Perrins
William Hague’s Sausage Fest | Rochdale Online
Public Doesn’t Prioritise Housing | Mark Pack
Mysterious Case of Ruffley’s Missing Letter | Speccie
All the Single Ladies (And Lords) | Bloomberg
How Ruffley’s Resignation Became Inevitable | ConservativeHome
We Need a Recall Bill Now | Speccie
Left-Wing Anti-Semitism is Nothing New | Dan Hannan
Coe Pulls Out of BBC Trust Race | Mail


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Damian McBride writes in the epilogue to his memoir…

“At the time of writing, nine months from the election, I’ve concluded that Labour currently has no positive messages to communicate to anyone about why they should vote for the party, no policies which will persuade them, and is being run in a totally dysfunctional way.”



Christie Malry @fcablog

Ed Miliband does photo oops, not photo ops


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