October 17th, 2008

Gordon’s Pollster Deborah Mattinson Slammed for Dodgy Polling

Guido has banged on for a long time about Deborah Mattinson’s dodgy polling. Her firm’s “free” polling for Gordon Brown’s Smith Institute seemed to correlate with their ability to win 90% of government contracts. In September 2007 the Greens accused her of distorting evidence to support the government’s position on nuclear power. She of course raked in the fees for Citizen’s Juries, (motto “verdict first, evidence later”). Her firm famously charged taxpayers an incredible £153,484.38 for a one day seminar.

Guido wrote in February 2007 that “in times of need, Gordon’s pollster conducts polls with dubious methodologies which she then writes up in hagiographical pro-Gordon articles… Is Guido the only one who thinks there might, in the circumstances, be a serious conflict of interest in her not only sitting on the board of the Smith Institute but also having HM Treasury as a paying client?”

Following yet another complaint, this time from Greenpeace, the Market Research Standards Board has found that in the consultation conducted by Opinion Leader Research, “information was inaccurately or misleadingly presented, or was imbalanced, which gave rise to a material risk of respondents being led towards a particular answer.” OLR is now finished as a serious pollster.

See more on Deborah Mattinson



Seen Elsewhere

Ed Balls’ Speech Was Pointless | Dan Hodges
Media Movements: James Lyons to Sunday Times | Media Guido
Rebekah Brooks in Line for £7 Million Payout | Times
A Different Sort of Class War | Telegraph
Labour Candidate’s Links to Ex-BNP Member | Breitbart
McVey Dodges White Dee Debate | Speccie
Labour Candidate: Churchill Was a White Supremacist | Mail
LibDems Stand By Disgraced Sex Offender-Linked Mayor | MK
Has Carol Mills Given Up on Westminster? | Canberra Times
Labour Consider Banning Uber | Asa Bennett
Did LibDems Make Up Hancock Disciplinary Meeting? | Scrapbook


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Eddie Izzard, in his thirteenth year involved in politics, says he’s not cursed because it took Sir Alex Ferguson “seven years to win the premiership so it doesn’t really matter.”



cynic says:

Can anyone help me? I went on holiday a week ago and returned to find someone has pulled out the stake and Gordon Brown is back and acting as Prime Minister. What did I miss? Has there been a snap election?


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