October 17th, 2008

Gordon’s Pollster Deborah Mattinson Slammed for Dodgy Polling

Guido has banged on for a long time about Deborah Mattinson’s dodgy polling. Her firm’s “free” polling for Gordon Brown’s Smith Institute seemed to correlate with their ability to win 90% of government contracts. In September 2007 the Greens accused her of distorting evidence to support the government’s position on nuclear power. She of course raked in the fees for Citizen’s Juries, (motto “verdict first, evidence later”). Her firm famously charged taxpayers an incredible £153,484.38 for a one day seminar.

Guido wrote in February 2007 that “in times of need, Gordon’s pollster conducts polls with dubious methodologies which she then writes up in hagiographical pro-Gordon articles… Is Guido the only one who thinks there might, in the circumstances, be a serious conflict of interest in her not only sitting on the board of the Smith Institute but also having HM Treasury as a paying client?”

Following yet another complaint, this time from Greenpeace, the Market Research Standards Board has found that in the consultation conducted by Opinion Leader Research, “information was inaccurately or misleadingly presented, or was imbalanced, which gave rise to a material risk of respondents being led towards a particular answer.” OLR is now finished as a serious pollster.

See more on Deborah Mattinson



Seen Elsewhere

Ex-Sun Hack Cleared After 582 Days on Bail | MediaGuido
11 Times Boris Denied He Would Stand for Parliament | Buzzfeed
Attacking UKIP’s Posters is Counter-Productive | Guardian
Sarkozy Tried it on With Hollande’s Ex | Times
Another Spare Room Subsidy Cut Success | Harry Phibbs
Rich Now Have Less Leisure Than Poor | Economist
UKIP’s Immigration Policy Promotes Migrant Entrepreneurs | Breitbart
Another Feminist Lecture | Laura Perrins
UKIP Posters Bad Economics But Good Politics | James Delingpole
Tories Losing to UKIP in Scotland | ConHome
UKIPers Will Come Home in 2015 | Sun


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A confused Nick Griffin says Nigel Farage is a shill for the City, forgetting that City banks want to stay in the EU:

“Farage is a snake oil salesman, but a very good one. His supposed anti-immigration stance is all smoke and mirrors, as is his carefully cultivated image as a ‘man of the people’. The truth is that UKIP is a pro-immigration party that exists to lobby for the interests of the City of London.”



Alexrod says:

It’s money innit.


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