Guido believes in the power of advertising and so clearly do the Camerons. Dave had as his primary mission on becoming leader the “decontamination of the Tory brand”. Which he has successfully achieved judging by the polls. Samantha has as her primary mission the flogging of upmarket luxury handbags for the Smythson brand. Sam with the prominent yellow handbag is on the left, flanking Dave on the other side is fellow handbag queen Anya Hindmarch, who if she could, would have put her bag in front of Dave’s face.

The product placement in this photo is from last night’s launch party for Cameron on Cameron: Conversations with Dylan Jones. It is all about the marketing…

UPDATE 20.30 : Mrs Fawkes: “the yellow one looks quite nice” – giving meaningful sideways look.  Sam, if you are reading… will pick it up in Brum.  No questions asked (she means mustard, please).  You look after Guido’s other half…