August 23rd, 2008

Microsoft Shifting Party Allegiance?

Iain Dale, who is bravely going to all the party conferences, asks what facilities are being offered to bloggers by the U.K. parties this conference season? In the U.S. they are being feted by the parties to some degree. Guido believes that Microsoft is providing free internet connections at both the Labour and Tory conferences – which is a sign that they must see power moving since they have usually kept close to New Labour and the Tories had more of an affinity with Google. (Obviously both corporation’s public affairs teams will deny it, pointing out the diverse backgrounds of different individuals.)

Not sure what special facilities bloggers really require. You can blog from your laptop with a 3G card, or at a push your Blackberry* or iPhone. Is it worth the parties making any effort to offer special access or have briefings for bloggers? Maybe if they want to shape the reporting. To be honest briefings tend to be worth very little, bloggers would be best advised going and getting their own stories rather than just regurgitating the spin handed out. That is what the lobby is for…

Guido is going to hit the bright lights of Birmingham for the Tory conference but is frankly unable to face going to all the conferences, even declining one corporate titan’s invitation to join his table at the Labour gala dinner – unarmed.

*Sony Ericsson press office please note: after years of loyalty Guido is switching back to Blackberry when the new Bold comes out next week. It has a 3G connection that can be piggybacked via a laptop, Qwerty keyboard, MP3, camera and GPS – a pretty hard to beat package. Of course you could still send over an ultra portable…




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