Danny Finkelstein has been lambasting McCain’s advertising. In fact everybody inside the Beltway and in the Westminster Village has been saying the same to Guido. Hang on a second. Can even you political obssessives remember any of Obama’s ads? “Hope, change, blah.” No, thought not.

McCain’s ads may not work with the knowing, his early Hero ad with footage of him as a prisoner of war might be a bit too cheesy for cynics, but how does that play in the heartlands? People will remember that he endured harsh treatment heroically. The Media Love ad on media favouritism was a little reminder, the Paris Hilton ad and “The One“ ad are low intensity attacks on Obama’s politics of empty celebrity. These ads are far more sophisticated than previous Conservative campaign attack ads on “Hollywood liberals” – they work.

The latest line of attack takes the form of a mini-documentary (below) and it is effective because it shows Obama time and time again lacking clear direction on Iraq. He has flip-flopped and trimmed on the key U.S. foreign policy issue of our time. McCain is playing off his experience against Obama’s lack of judgement well…

All the Cameroons swooning for Obama would be wise to be more circumspect…

UPDATE : Punters are moving to McCain as well says Mike Smithson.