Colin Byrne, CEO of mega-spin merchants, Weber Shandwick, is a former protege of Mandelson and was the Labour Party’s chief press officer from 1988 to 1992. He has his own blog and has, judging by his latest post, had enough of the team of second raters around Gordon.

Quite what prompted the incompetents – as they clearly are these days for all their fat salaries and big job titles and egos – in the No. 10 bunker to have the PM telling us to eat up our crusts one day and be photographed waving a glass of wine around the G8 dinner table as he tucked into the conger eel the next is beyond this simple communications guy’s understanding.

Guido has been patiently waiting for the anti-Brownies to come out and openly attack Gordon. Blairites and ministers are briefing anonymously, the rank-and-file on LabourHome are in open revolt. Expect more of this all summer…