Having been trying to figure out why on earth Labour would think to use the clunking fist imagery for their Crewe campaign. A co-conspirator has come up with the answer:

“Look, Gordon. You know I’m a regular sort of guy. You know how much I want you to succeed. Why don’t you try…” [He presses the mute button because Cherie is giggling too loudly]).

Tony made him do it. The “clunking fist” was his image idea after all….