April 2nd, 2008

March Stat-Porn : 458,475 Page Hits from 352,291 Visitors

The most popular story last month was about Nick Robinson’s expenses and Cameron’s slap down of Ed Balls. Invariably the top referring sites to Guido over the last couple of years have been Iain Dale, ConservativeHome and PoliticalBetting.com. Of late however some of the Big Media political blogs have started coming up the rankings. This month (for the first time) the Speccie’s Coffee House blog sent more referrals than Political Betting, putting it at #3. Google sends more referrals by far, however the top ten referrers after Google and Yahoo are:

#1 Iain Dale
#2 ConservativeHome
#3 Coffee House blog
#4 PoliticalBetting.com
#5 Times Blogs (Red Box and Comment Central)
#6 BBC (Nick Robinson, Newsnight and Daily Politics)
#7 Telegraph Blogs
#8 Biased BBC
#9 Dizzy Thinks
#10 House Price Crash Forum

What this tells Guido is that Big Media is beginning to catch up on us new media insurgents. The surprise is that we have held the lead for so long. When you consider the resources being poured into blogging by media organisations with existing high traffic news sites and cross marketing opportunities, it is nothing short of phenomenal.

The Centre for Policy Studies produced some research comparing political blogs using data supplied by Hitwise. Hitwise uses technology embedded at network level with ISPs and is generally considered by the online industry to be the most reliable source of competitive data. Hitwise draws data from millions of British ISP accounts tracking internet activity. It does not rely on cookies or toolbars so is not skewed or possible to “game”.

The data above is for unique users. Below are some other well known (in the blogosphere) sites with surprisingly small traffic numbers. Ben Brogan’s blog is read by everyone in the Westminster village, but it seems to be read by few outside it. As you can see, Labour’s leading blogs just don’t have much of a reach in comparison to their right-of-centre equivalents.
Guido has bad news for his Big Media rivals, he has plans to ratchet up the content this year and the stickiness of the site to drive traffic over the million hits a month level…


Seen Elsewhere

5 Things We Learned From Guido’s Party | GQ
Revealed: Guido Fawkes Anniversary Dinner Guestlist | Peter Oborne
More Owen Jones Errors | Michael Ezra
Why Should Men Get Equal Maternity Leave? | Laura Keynes
Dentists Have Last Laugh Over Sneering Keynes | FT
Why’s Clegg Giving Men Paternity Leave? | Conservative Women
Cam Cannot Stem EU Immigration | David Keighley
9 Mansion Tax Questions for Ed Balls | TPA
Politicians are Lying to You About Immigration | Alex Wickham
Give Journalists Public Interest Defence in Law | Guardian
Cameron is Going to Have to Deal With UKIP | Dan Hodges


VOTER-RECALL
Find out more about PLMR


Chris Bryant talks to the Times Diary about a famous gay actor:

“I don’t think I’ve had sex with him. He says we had sex in Clapham. I’m fairly certain I’ve never had sex south of the river”



Progressive Inclusion Champion says:

Great to hear Carswell call for inclusive policies and that UKIP must stand for first and second generation immigrants as much as the English.


Tip off Guido
Web Guido's Archives

Subscribe me to:






RSS




AddThis Feed Button
Archive


Labels
Guido Reads
Follow

Get every new post delivered to your Inbox.

Join 1,534 other followers