March Stat-Porn : 458,475 Page Hits from 352,291 Visitors

The most popular story last month was about Nick Robinson’s expenses and Cameron’s slap down of Ed Balls. Invariably the top referring sites to Guido over the last couple of years have been Iain Dale, ConservativeHome and PoliticalBetting.com. Of late however some of the Big Media political blogs have started coming up the rankings. This month (for the first time) the Speccie’s Coffee House blog sent more referrals than Political Betting, putting it at #3. Google sends more referrals by far, however the top ten referrers after Google and Yahoo are:

#1 Iain Dale
#2 ConservativeHome
#3 Coffee House blog
#4 PoliticalBetting.com
#5 Times Blogs (Red Box and Comment Central)
#6 BBC (Nick Robinson, Newsnight and Daily Politics)
#7 Telegraph Blogs
#8 Biased BBC
#9 Dizzy Thinks
#10 House Price Crash Forum

What this tells Guido is that Big Media is beginning to catch up on us new media insurgents. The surprise is that we have held the lead for so long. When you consider the resources being poured into blogging by media organisations with existing high traffic news sites and cross marketing opportunities, it is nothing short of phenomenal.

The Centre for Policy Studies produced some research comparing political blogs using data supplied by Hitwise. Hitwise uses technology embedded at network level with ISPs and is generally considered by the online industry to be the most reliable source of competitive data. Hitwise draws data from millions of British ISP accounts tracking internet activity. It does not rely on cookies or toolbars so is not skewed or possible to “game”.

The data above is for unique users. Below are some other well known (in the blogosphere) sites with surprisingly small traffic numbers. Ben Brogan’s blog is read by everyone in the Westminster village, but it seems to be read by few outside it. As you can see, Labour’s leading blogs just don’t have much of a reach in comparison to their right-of-centre equivalents.
Guido has bad news for his Big Media rivals, he has plans to ratchet up the content this year and the stickiness of the site to drive traffic over the million hits a month level…


Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Liam Fox shreds Cameron’s Calais scaremongering:

“Sad and disappointed to see our Prime Minister stoop to this level of scaremongering, especially as he knows the Calais agreement is nothing to do with the EU and agreed between the two govts”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

STRICTLY CYMRU DANCING: LEANNE WOOD’S WONDERFUL WALTZ STRICTLY CYMRU DANCING: LEANNE WOOD’S WONDERFUL WALTZ
LEAVE AHEAD WITH ICM LEAVE AHEAD WITH ICM
HAPPY ‘I HEART UNIONS’ DAY HAPPY ‘I HEART UNIONS’ DAY
CORBYN WEARS SPONSORS’ BADGE CORBYN WEARS SPONSORS’ BADGE
Open Minded Herbert’s Made His Mind Up Open Minded Herbert’s Made His Mind Up
Amazon’s Lawyers Prepare for Zombie Apocalypse Amazon’s Lawyers Prepare for Zombie Apocalypse
PMQs (Rap Version) PMQs (Rap Version)
Top Europhile Defects to Out Campaign Top Europhile Defects to Out Campaign
BARROSO: BRAKE WON’T PUT OFF MIGRANTS BARROSO: BRAKE WON’T PUT OFF MIGRANTS
PESTON OUT OF THE LOOP PESTON OUT OF THE LOOP
LABOUR’S CONSISTENT FLIP-FLOPPING ON SURVEILLANCE LABOUR’S CONSISTENT FLIP-FLOPPING ON SURVEILLANCE
UBER TRIES TO KILL HAILO UBER TRIES TO KILL HAILO
CALAMITY CORBYN’S COMICAL CAMPAIGN COCK-UP CALAMITY CORBYN’S COMICAL CAMPAIGN COCK-UP
PARLIAMENTARY PANCAKE RACE (INSERT MANDATORY TOSSER JOKE HERE) PARLIAMENTARY PANCAKE RACE (INSERT MANDATORY TOSSER JOKE HERE)
SADIQ LOSES IT WITH BBC JOURNALIST OVER TFL FARES SUMS SADIQ LOSES IT WITH BBC JOURNALIST OVER TFL FARES SUMS
FRENCH GOVERNMENT DISPUTES CAMERON ON CALAIS FRENCH GOVERNMENT DISPUTES CAMERON ON CALAIS
EX-LABOUR MINISTER COMES OUT FOR BREXIT EX-LABOUR MINISTER COMES OUT FOR BREXIT
EU GOING TO PAY FOR THAT? EU GOING TO PAY FOR THAT?
TORY MPS PAN CAM’S CALAIS SCAREMONGERING TORY MPS PAN CAM’S CALAIS SCAREMONGERING
LEAK: LANSMAN MOCKS “CLUELESS” UNITE CHIEF LEAK: LANSMAN MOCKS “CLUELESS” UNITE CHIEF
CARSWELL: “NOT GOING TO CRITICISE FELLOW EUROSCEPTICS” CARSWELL: “NOT GOING TO CRITICISE FELLOW EUROSCEPTICS”
SUNNY DAYS AHEAD FOR SCRAPBOOK SUNNY DAYS AHEAD FOR SCRAPBOOK
HOW MANY MPS DOES IT TAKE TO CHANGE A SOAP DISPENSER? HOW MANY MPS DOES IT TAKE TO CHANGE A SOAP DISPENSER?
KEN PREDICTS MCDONNELL WILL BE NEXT LABOUR LEADER KEN PREDICTS MCDONNELL WILL BE NEXT LABOUR LEADER
Don’t Criticise Fellow Brexiteers Don’t Criticise Fellow Brexiteers
EU CABINET GUIDE: WHITTO MOVES UP, GOVE TORN EU CABINET GUIDE: WHITTO MOVES UP, GOVE TORN
PROTESTER CHUCKS DILDO AT MINISTER PROTESTER CHUCKS DILDO AT MINISTER
LEAVE 9 POINTS AHEAD SINCE DAVE’S DEAL LEAVE 9 POINTS AHEAD SINCE DAVE’S DEAL
VENEZUELA FORCED TO FLY IN PLANELOADS OF CASH VENEZUELA FORCED TO FLY IN PLANELOADS OF CASH
SILLY SAUSAGE: TORY MP’S COMMONS DOUBLE ENTENDRE SILLY SAUSAGE: TORY MP’S COMMONS DOUBLE ENTENDRE