April 2nd, 2008

March Stat-Porn : 458,475 Page Hits from 352,291 Visitors

The most popular story last month was about Nick Robinson’s expenses and Cameron’s slap down of Ed Balls. Invariably the top referring sites to Guido over the last couple of years have been Iain Dale, ConservativeHome and PoliticalBetting.com. Of late however some of the Big Media political blogs have started coming up the rankings. This month (for the first time) the Speccie’s Coffee House blog sent more referrals than Political Betting, putting it at #3. Google sends more referrals by far, however the top ten referrers after Google and Yahoo are:

#1 Iain Dale
#2 ConservativeHome
#3 Coffee House blog
#4 PoliticalBetting.com
#5 Times Blogs (Red Box and Comment Central)
#6 BBC (Nick Robinson, Newsnight and Daily Politics)
#7 Telegraph Blogs
#8 Biased BBC
#9 Dizzy Thinks
#10 House Price Crash Forum

What this tells Guido is that Big Media is beginning to catch up on us new media insurgents. The surprise is that we have held the lead for so long. When you consider the resources being poured into blogging by media organisations with existing high traffic news sites and cross marketing opportunities, it is nothing short of phenomenal.

The Centre for Policy Studies produced some research comparing political blogs using data supplied by Hitwise. Hitwise uses technology embedded at network level with ISPs and is generally considered by the online industry to be the most reliable source of competitive data. Hitwise draws data from millions of British ISP accounts tracking internet activity. It does not rely on cookies or toolbars so is not skewed or possible to “game”.

The data above is for unique users. Below are some other well known (in the blogosphere) sites with surprisingly small traffic numbers. Ben Brogan’s blog is read by everyone in the Westminster village, but it seems to be read by few outside it. As you can see, Labour’s leading blogs just don’t have much of a reach in comparison to their right-of-centre equivalents.
Guido has bad news for his Big Media rivals, he has plans to ratchet up the content this year and the stickiness of the site to drive traffic over the million hits a month level…


Seen Elsewhere

Treatment of Ashya King’s Family Authoritarian | Brendan O'Neill
Stop the War Should Disband | Rob Marchant
State Should Not Act as Parent | Kathy Gyngell
Guido’s Column | Sun
Don’t Bottle Schools Revolution | Dom Cummings
Sack Bercow | Melanie Phillips
Tories Should Have Open Primary in Clacton | Mark Wallace
Osborne Tricked Into Haircut | Janan Ganesh
100 Tory Eurosceptics Defy Cameron | Indy
ConHome Manifesto Launched | ConHome
Play the Great Clacton By-Election Game! | ConservativeHome


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Douglas Carswell…

“I stab people in the front, not the back.”



Owen Jones says:

We also need Zil lanes.


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