“Politics Home”* is the beta working title of the still-under-wraps site that aims to be the Bloomberg News of politics – it certainly looks a little familiar to the users of the financial newswire service. No original editorial as far as Guido can see, more rolling news headlines from not just the blogosphere, the entire English speaking online political universe. The rolling news feed will take headlines from mainstream media sites and video feeds as well.

It looks like it will kill off the ailing ePolitix site, which has now taken to cutting and pasting stories from Guido. Rumours of staff losses including the abrupt leaving of the finance director might explain the 80% drop in Huveaux plc shares. (Huveaux is the parent company of the House Magazine, Dods and ePolitx). “Content is king” is the view of Guido and Rupert Murdoch (originally). Convenience is cool too, could this overcome the info-overload tsunami that political junkies now suffer?