When Peter Hain is eventually reshuffled away or forced out of office he can just continue his career in advertising making those celebrity endorsements; “St Tropez, for a perma-tan, will last longer than my career…”

Here is a fourth corporate endorsement, he praised a firm as a “modern, dynamic company” which he wanted to see go “from strength to strength” in the run up to their stock market floatation. It is handy for a Cardiff based spin firm doing government relations if the Welsh Secretary himself gives you a boost despite the obvious conflict of interest. Very reassuring to potential investors…

Freshwater UK plc, which even more handily also got a £1m investment from the Welsh Assembly Government development arm, had coincidentally paid £10,000 for a table at a Labour fundraiser four days prior that ringing endorsement. Peter Hain was seated at the Freshwater table at the event, which was also attended by John Underwood, Freshwater’s business development director and Hain’s campaign treasurer. It was Underwood who set up the faux think tank as well to channel money to Hain4Labour. Yet another amazing coincidence in the Hain saga…

The London Evening Standard has been trying to get hold of Hain4Labour’s campaign manager, the increasingly elusive Morgan the Organ. Morgan Allen Moore’s vice-chairman Richard Moore told the Standard that the fake think tank matter sharing a registered office with them was “purely coincidental”. “The only connection between Morgan Allen Moore and the Progressive Policies Forum is that we have the same registered address with a firm of London solicitors.”

Too many coincidences to be believable.