Further evidence to support the view that the political parties are becoming indistinguishable marketing brands comes with the news that the firm whose reputation was made by campaigning for the Tories, will now handle the advertising for the Labour party.

The Times reports Populus research which shows that Brown is perceived by voters to have moved to the right and Cameron’s Conservatives are perceived to have moved to the left.

So with increasingly little difference between the brands, it may all come down to marketing…