Guido has learned that Boris has been discussing the possibility of running for Mayor since at least January. Boris is concerned that he first has to have the support of his constituency if he is to devote six months to campaigning for the job.

The Succinct Case for Boris:

• He is high profile and likeable. He has name and face recognition that matches Ken Livingstone. Very few people outside the Conservative activist base know any of the other candidates.
• He would be the popular grassroots choice with his own party activists.
• He reaches out to those not usually interested in politics.
• He is a talented media performer and campaigner.
• He can win.

There are only ten days left to draft him, nominations close Monday July 16th. Currently over 80% of those polled by Guido want Boris to run…
UPDATE : Hammersmith Tory councillor Harry Phibbs, writing for the Conservative leaning think-tank the Social Affairs Unit, backed Boris for Mayor in January.