Just as the anti-Hilary attack ad made by an “independent” supporter of Obama turned out to not be so independently made after all, this independently made ad will, Guido has no doubt, have the blessing of Hilary Benn’s team.

Why not run the ad officially? Because firstly it breaches Zephyr Film’s copyright, it is also a little bit risky in that humour can often have disastrous and unexpected consequences. Gweirdo (James Mason) carefully takes responsibility for it in case Benn’s team need to avoid getting any backwash. Humour has hitherto been sadly lacking in political videos, now that anyone with a laptop and a digital camera can make one, that is going to change. This one works and won’t harm Hilary Benn at all, but as Sion Simon’s anti-WebCameron debacle proves, it can backfire badly.

See the Benn viral on Guynews.