Guido’s co-religionist and Education minister, the Blessed Ruth Kelly, is telling poor kids to read books. She is giving a speech to the wonks at the IPPR which will be full of platitudes and evidence based policy prescriptions centred on New Labour buzzwords and suchlike.

Translated she is simply saying – Stop watching Big Brother and read books you chavs. Its amazing how some homes have the latest DVD player, Satellite linked plasma screen and games box – but no books. Its not about money, its about values.

But she can’t say it that bluntly can she? Looks like a job for Melanie Phillips.